Snark Attack - Snarks and Trolls

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Snark Attack - Snarks and Trolls

  1. 9. Characteristics <ul><li>Verbal snipers </li></ul><ul><li>Critics and naysayers </li></ul><ul><li>Context and subtext </li></ul><ul><li>May be reasonable </li></ul>
  2. 10. Strategies for Dealing with Snarks
  3. 11. Strategies <ul><li>Take a deep breath </li></ul><ul><li>Set the tone: be human </li></ul><ul><li>Follow your guidelines </li></ul><ul><ul><li>Liz Strauss: “be nice” </li></ul></ul><ul><ul><li>IBM: “responsible engagement” </li></ul></ul><ul><li>Moderate comments, if necessary </li></ul>
  4. 12. Case Study: Snarks
  5. 13. From Critics to Allies Aruni Gunasegaram BabbleSoft Jennifer Laycock The Lactivist
  6. 14. TROLLS
  7. 15. Definition  Takes pleasure in sowing discord  Provokes others into taking up their cause
  8. 16. Profile of a Troll  Generally male  Young (some exceptions)  Free time  Few outside interests (12)
  9. 17. Psychological Theories  Deindividuation (2)  Social Learning Theory (3)  Misattribution Theory of Humor (4)  Cannot distinguish between good/bad attention (5)
  10. 18. Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers (6)
  11. 19. Tactics  Ad Hominem Troll  Online threats (9)  Offline threats (10)  Cyberstalking (11) (13)
  12. 20. (7)
  13. 21. Strategies for Dealing with Trolls
  14. 22. Strategies <ul><li>Stay calm. </li></ul><ul><li>Ignore. (See the sign.) </li></ul><ul><li>Establish clear comment rules and enforce them. (8) </li></ul><ul><li>Grow a thick skin; refuse to be baited. </li></ul><ul><li>When appropriate, delete the comment. </li></ul>
  15. 24. Case Study: Trolls
  16. 25. TechCrunch: Women In Tech
  17. 29. Q and A It’s your turn …
  18. 30. Sources <ul><li>http://en.citizendium.org/wiki/Internet_troll </li></ul><ul><li>http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html </li></ul><ul><li>http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggression&cd=2#v=onepage&q=internet%20aggression&f=false </li></ul><ul><li>http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor </li></ul><ul><li>http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-name-is-topazbean-and-i-am-a-troll-fighting-addict/ </li></ul><ul><li>http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/ </li></ul><ul><li>http://tantek.pbworks.com/TrollTaxonomy </li></ul><ul><li>http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy.html </li></ul><ul><li>http://www.zdnet.com/blog/ratcliffe/amanda-chapel-aka-strumpette-needs-some-tough-love/351 </li></ul>
  19. 31. Sources, continued <ul><li>http://www.auburnmedia.com/wordpress/2007/10/11/amandas-backstory-reveals-ugly-character-did-you-know/ </li></ul><ul><li>http://www.cyberguards.com/CyberStalking.html </li></ul><ul><li>http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/ </li></ul><ul><li>http://thomaspainescorner.wordpress.com/trolls/ </li></ul>
  20. 32. Photo Credits <ul><li>1. http://www.flickr.com/photos/21561428@N03/4338069854/ </li></ul><ul><li>2. http://www.flickr.com/photos/clocky/1119779290/ </li></ul><ul><li>3. http://www.flickr.com/photos/dkohara/830763316/ </li></ul><ul><li>4. http://www.flickr.com/photos/bobasonic/178666415/ </li></ul><ul><li>5. http://www.flickr.com/photos/annia316/2905665310/ </li></ul><ul><li>6. http://www.flickr.com/photos/photonquantique/4488093613/ </li></ul><ul><li>7. http://www.flickr.com/photos/mkudel/1410676786/ </li></ul><ul><li>8. http://www.flickr.com/photos/foresmac/4034842899/ </li></ul><ul><li>9. http://www.flickr.com/photos/jcolman/2795393320/ </li></ul><ul><li>10. http://commons.wikimedia.org/w/index.php?title=File:The_Hunting_of_the_Snark_(1876).djvu&page=1 </li></ul><ul><li>11. http://www.flickr.com/photos/martin_kelley/2388613589/ </li></ul><ul><li>12. http://www.flickr.com/photos/zen/6338392/ </li></ul>
  21. 33. Case Studies <ul><li>Engagement Turns Critics into Allies </li></ul><ul><li>Connie Reece </li></ul><ul><li>http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies/ </li></ul><ul><li>How to Recover from a Scathing Blog Post </li></ul><ul><li>Aruni Gunasegaram </li></ul><ul><li>http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post/ </li></ul><ul><li>Bloggers Need to Accept Responsibility Too </li></ul><ul><li>Jennifer Laycock </li></ul><ul><li>http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php </li></ul>
  22. 34. SlideShare URL: http://www.slideshare.net/TheJenATX/how-to-survive-a-snark-attack-conniereece-thejenatx Connie Reece @conniereece Conniereece.com Jen Wojcik @TheJenATX Pinqued.com THANK YOU

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