How To Survive a Snark Attack @ConnieReece @TheJenATX

  • 622 views
Uploaded on

 

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
622
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
1
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.  
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. SNARKS The Hunting of the Snark By Lewis Carroll, 1876
  • 10. Definition
    • Carroll: snake + shark = snark?
    • 1906 adjective: “snarky”
    • British slang: “to nag or find fault with”
  • 11. Characteristics
    • Verbal snipers
    • Critics and naysayers
    • Context and subtext
    • May be reasonable
  • 12. TROLLS
  • 13. Definition  Takes pleasure in sowing discord  Provokes others into taking up their cause  Goal: Damage people, entities or ideas  Targets: Discussion boards, blogs, forums, Facebook, Twitter, etc. (Any Internet venue that allows open access) (1)
  • 14. Profile of a Troll  Generally male  Young (some exceptions)  Free time  Few outside interests (12)
  • 15. Psychological Theories  Deindividuation (2)  Social Learning Theory (3)  Misattribution Theory of Humor (4)  Cannot distinguish between good/bad attention (5)
  • 16. Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers (6)
  • 17. (7)
  • 18. Strategies for Dealing with Snarks
  • 19. Strategies
    • Take a deep breath
    • Set the tone: be human
    • Follow your guidelines
      • Liz Strauss: “be nice”
      • IBM: “responsible engagement”
    • Moderate comments, if necessary
  • 20. Strategies for Dealing with Trolls
  • 21. Strategies
    • Stay calm.
    • Ignore. (See the sign.)
    • Establish clear comment rules and enforce them. (8)
    • Grow a thick skin; refuse to be baited.
    • When appropriate, delete the comment.
  • 22.  
  • 23. Case Study: Snarks
  • 24. From Critics to Allies Aruni Gunasegaram BabbleSoft Jennifer Laycock The Lactivist
  • 25. Case Study: Trolls
  • 26. Strumpette: Amanda Chapel
  • 27. Tactics  Ad Hominem Troll  Online threats (9)  Offline threats (10)  Cyberstalking (11) (13)
  • 28. Q and A It’s your turn …
  • 29. Sources
    • http://en.citizendium.org/wiki/Internet_troll
    • http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html
    • http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggression&cd=2#v=onepage&q=internet%20aggression&f=false
    • http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor
    • http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-name-is-topazbean-and-i-am-a-troll-fighting-addict/
    • http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/
    • http://tantek.pbworks.com/TrollTaxonomy
    • http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy.html
    • http://www.zdnet.com/blog/ratcliffe/amanda-chapel-aka-strumpette-needs-some-tough-love/351
  • 30. Sources, continued
    • http://www.auburnmedia.com/wordpress/2007/10/11/amandas-backstory-reveals-ugly-character-did-you-know/
    • http://www.cyberguards.com/CyberStalking.html
    • http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/
    • http://thomaspainescorner.wordpress.com/trolls/
  • 31. Photo Credits
    • 1. http://www.flickr.com/photos/21561428@N03/4338069854/
    • 2. http://www.flickr.com/photos/clocky/1119779290/
    • 3. http://www.flickr.com/photos/dkohara/830763316/
    • 4. http://www.flickr.com/photos/bobasonic/178666415/
    • 5. http://www.flickr.com/photos/annia316/2905665310/
    • 6. http://www.flickr.com/photos/photonquantique/4488093613/
    • 7. http://www.flickr.com/photos/mkudel/1410676786/
    • 8. http://www.flickr.com/photos/foresmac/4034842899/
    • 9. http://www.flickr.com/photos/jcolman/2795393320/
    • 10. http://commons.wikimedia.org/w/index.php?title=File:The_Hunting_of_the_Snark_(1876).djvu&page=1
    • 11. http://www.flickr.com/photos/martin_kelley/2388613589/
    • 12. http://www.flickr.com/photos/zen/6338392/
  • 32. Case Studies
    • Engagement Turns Critics into Allies
    • Connie Reece
    • http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies/
    • How to Recover from a Scathing Blog Post
    • Aruni Gunasegaram
    • http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post/
    • Bloggers Need to Accept Responsibility Too
    • Jennifer Laycock
    • http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php
  • 33. SlideShare URL: Connie Reece @conniereece Conniereece.com Jen Wojcik @TheJenATX Pinqued.com THANK YOU