How To Survive a Snark Attack @ConnieReece @TheJenATX

950 views
810 views

Published on

Published in: Business
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total views
950
On SlideShare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
3
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

How To Survive a Snark Attack @ConnieReece @TheJenATX

  1. 9. SNARKS The Hunting of the Snark By Lewis Carroll, 1876
  2. 10. Definition <ul><li>Carroll: snake + shark = snark? </li></ul><ul><li>1906 adjective: “snarky” </li></ul><ul><li>British slang: “to nag or find fault with” </li></ul>
  3. 11. Characteristics <ul><li>Verbal snipers </li></ul><ul><li>Critics and naysayers </li></ul><ul><li>Context and subtext </li></ul><ul><li>May be reasonable </li></ul>
  4. 12. TROLLS
  5. 13. Definition  Takes pleasure in sowing discord  Provokes others into taking up their cause  Goal: Damage people, entities or ideas  Targets: Discussion boards, blogs, forums, Facebook, Twitter, etc. (Any Internet venue that allows open access) (1)
  6. 14. Profile of a Troll  Generally male  Young (some exceptions)  Free time  Few outside interests (12)
  7. 15. Psychological Theories  Deindividuation (2)  Social Learning Theory (3)  Misattribution Theory of Humor (4)  Cannot distinguish between good/bad attention (5)
  8. 16. Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers (6)
  9. 17. (7)
  10. 18. Strategies for Dealing with Snarks
  11. 19. Strategies <ul><li>Take a deep breath </li></ul><ul><li>Set the tone: be human </li></ul><ul><li>Follow your guidelines </li></ul><ul><ul><li>Liz Strauss: “be nice” </li></ul></ul><ul><ul><li>IBM: “responsible engagement” </li></ul></ul><ul><li>Moderate comments, if necessary </li></ul>
  12. 20. Strategies for Dealing with Trolls
  13. 21. Strategies <ul><li>Stay calm. </li></ul><ul><li>Ignore. (See the sign.) </li></ul><ul><li>Establish clear comment rules and enforce them. (8) </li></ul><ul><li>Grow a thick skin; refuse to be baited. </li></ul><ul><li>When appropriate, delete the comment. </li></ul>
  14. 23. Case Study: Snarks
  15. 24. From Critics to Allies Aruni Gunasegaram BabbleSoft Jennifer Laycock The Lactivist
  16. 25. Case Study: Trolls
  17. 26. Strumpette: Amanda Chapel
  18. 27. Tactics  Ad Hominem Troll  Online threats (9)  Offline threats (10)  Cyberstalking (11) (13)
  19. 28. Q and A It’s your turn …
  20. 29. Sources <ul><li>http://en.citizendium.org/wiki/Internet_troll </li></ul><ul><li>http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html </li></ul><ul><li>http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggression&cd=2#v=onepage&q=internet%20aggression&f=false </li></ul><ul><li>http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor </li></ul><ul><li>http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-name-is-topazbean-and-i-am-a-troll-fighting-addict/ </li></ul><ul><li>http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/ </li></ul><ul><li>http://tantek.pbworks.com/TrollTaxonomy </li></ul><ul><li>http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy.html </li></ul><ul><li>http://www.zdnet.com/blog/ratcliffe/amanda-chapel-aka-strumpette-needs-some-tough-love/351 </li></ul>
  21. 30. Sources, continued <ul><li>http://www.auburnmedia.com/wordpress/2007/10/11/amandas-backstory-reveals-ugly-character-did-you-know/ </li></ul><ul><li>http://www.cyberguards.com/CyberStalking.html </li></ul><ul><li>http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/ </li></ul><ul><li>http://thomaspainescorner.wordpress.com/trolls/ </li></ul>
  22. 31. Photo Credits <ul><li>1. http://www.flickr.com/photos/21561428@N03/4338069854/ </li></ul><ul><li>2. http://www.flickr.com/photos/clocky/1119779290/ </li></ul><ul><li>3. http://www.flickr.com/photos/dkohara/830763316/ </li></ul><ul><li>4. http://www.flickr.com/photos/bobasonic/178666415/ </li></ul><ul><li>5. http://www.flickr.com/photos/annia316/2905665310/ </li></ul><ul><li>6. http://www.flickr.com/photos/photonquantique/4488093613/ </li></ul><ul><li>7. http://www.flickr.com/photos/mkudel/1410676786/ </li></ul><ul><li>8. http://www.flickr.com/photos/foresmac/4034842899/ </li></ul><ul><li>9. http://www.flickr.com/photos/jcolman/2795393320/ </li></ul><ul><li>10. http://commons.wikimedia.org/w/index.php?title=File:The_Hunting_of_the_Snark_(1876).djvu&page=1 </li></ul><ul><li>11. http://www.flickr.com/photos/martin_kelley/2388613589/ </li></ul><ul><li>12. http://www.flickr.com/photos/zen/6338392/ </li></ul>
  23. 32. Case Studies <ul><li>Engagement Turns Critics into Allies </li></ul><ul><li>Connie Reece </li></ul><ul><li>http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies/ </li></ul><ul><li>How to Recover from a Scathing Blog Post </li></ul><ul><li>Aruni Gunasegaram </li></ul><ul><li>http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post/ </li></ul><ul><li>Bloggers Need to Accept Responsibility Too </li></ul><ul><li>Jennifer Laycock </li></ul><ul><li>http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php </li></ul>
  24. 33. SlideShare URL: Connie Reece @conniereece Conniereece.com Jen Wojcik @TheJenATX Pinqued.com THANK YOU

×