0
 
 
 
 
 
 
 
 
SNARKS The Hunting of the Snark By Lewis Carroll, 1876
Definition <ul><li>Carroll: snake + shark = snark? </li></ul><ul><li>1906 adjective: “snarky” </li></ul><ul><li>British sl...
Characteristics <ul><li>Verbal snipers </li></ul><ul><li>Critics and naysayers </li></ul><ul><li>Context and subtext </li>...
TROLLS
Definition  Takes pleasure in sowing discord  Provokes others into taking up their cause  Goal: Damage people, entities...
Profile of a Troll  Generally male  Young  (some exceptions)  Free time  Few outside interests (12)
Psychological Theories  Deindividuation  (2)  Social Learning Theory  (3)  Misattribution Theory of Humor  (4)  Cannot...
Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers  (6)
(7)
Strategies for  Dealing with  Snarks
Strategies <ul><li>Take a deep breath </li></ul><ul><li>Set the tone: be human </li></ul><ul><li>Follow your guidelines </...
Strategies for  Dealing with  Trolls
Strategies <ul><li>Stay calm. </li></ul><ul><li>Ignore. (See the sign.) </li></ul><ul><li>Establish clear comment rules an...
 
Case Study: Snarks
From Critics to Allies Aruni Gunasegaram BabbleSoft Jennifer Laycock The Lactivist
Case Study: Trolls
Strumpette: Amanda Chapel
Tactics  Ad Hominem Troll  Online threats  (9)  Offline threats  (10)  Cyberstalking  (11) (13)
Q and A It’s your turn …
Sources <ul><li>http://en.citizendium.org/wiki/Internet_troll </li></ul><ul><li>http://www.newscientist.com/blog/technolog...
Sources, continued <ul><li>http://www.auburnmedia.com/wordpress/2007/10/11/amandas-backstory-reveals-ugly-character-did-yo...
Photo Credits <ul><li>1.  http://www.flickr.com/photos/21561428@N03/4338069854/ </li></ul><ul><li>2.  http://www.flickr.co...
Case Studies <ul><li>Engagement Turns Critics into Allies </li></ul><ul><li>Connie Reece </li></ul><ul><li>http://everydot...
SlideShare URL: Connie Reece @conniereece Conniereece.com Jen Wojcik @TheJenATX Pinqued.com THANK YOU
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How To Survive a Snark Attack @ConnieReece @TheJenATX

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Transcript of "How To Survive a Snark Attack @ConnieReece @TheJenATX"

  1. 9. SNARKS The Hunting of the Snark By Lewis Carroll, 1876
  2. 10. Definition <ul><li>Carroll: snake + shark = snark? </li></ul><ul><li>1906 adjective: “snarky” </li></ul><ul><li>British slang: “to nag or find fault with” </li></ul>
  3. 11. Characteristics <ul><li>Verbal snipers </li></ul><ul><li>Critics and naysayers </li></ul><ul><li>Context and subtext </li></ul><ul><li>May be reasonable </li></ul>
  4. 12. TROLLS
  5. 13. Definition  Takes pleasure in sowing discord  Provokes others into taking up their cause  Goal: Damage people, entities or ideas  Targets: Discussion boards, blogs, forums, Facebook, Twitter, etc. (Any Internet venue that allows open access) (1)
  6. 14. Profile of a Troll  Generally male  Young (some exceptions)  Free time  Few outside interests (12)
  7. 15. Psychological Theories  Deindividuation (2)  Social Learning Theory (3)  Misattribution Theory of Humor (4)  Cannot distinguish between good/bad attention (5)
  8. 16. Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers (6)
  9. 17. (7)
  10. 18. Strategies for Dealing with Snarks
  11. 19. Strategies <ul><li>Take a deep breath </li></ul><ul><li>Set the tone: be human </li></ul><ul><li>Follow your guidelines </li></ul><ul><ul><li>Liz Strauss: “be nice” </li></ul></ul><ul><ul><li>IBM: “responsible engagement” </li></ul></ul><ul><li>Moderate comments, if necessary </li></ul>
  12. 20. Strategies for Dealing with Trolls
  13. 21. Strategies <ul><li>Stay calm. </li></ul><ul><li>Ignore. (See the sign.) </li></ul><ul><li>Establish clear comment rules and enforce them. (8) </li></ul><ul><li>Grow a thick skin; refuse to be baited. </li></ul><ul><li>When appropriate, delete the comment. </li></ul>
  14. 23. Case Study: Snarks
  15. 24. From Critics to Allies Aruni Gunasegaram BabbleSoft Jennifer Laycock The Lactivist
  16. 25. Case Study: Trolls
  17. 26. Strumpette: Amanda Chapel
  18. 27. Tactics  Ad Hominem Troll  Online threats (9)  Offline threats (10)  Cyberstalking (11) (13)
  19. 28. Q and A It’s your turn …
  20. 29. Sources <ul><li>http://en.citizendium.org/wiki/Internet_troll </li></ul><ul><li>http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html </li></ul><ul><li>http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggression&cd=2#v=onepage&q=internet%20aggression&f=false </li></ul><ul><li>http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor </li></ul><ul><li>http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-name-is-topazbean-and-i-am-a-troll-fighting-addict/ </li></ul><ul><li>http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/ </li></ul><ul><li>http://tantek.pbworks.com/TrollTaxonomy </li></ul><ul><li>http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy.html </li></ul><ul><li>http://www.zdnet.com/blog/ratcliffe/amanda-chapel-aka-strumpette-needs-some-tough-love/351 </li></ul>
  21. 30. Sources, continued <ul><li>http://www.auburnmedia.com/wordpress/2007/10/11/amandas-backstory-reveals-ugly-character-did-you-know/ </li></ul><ul><li>http://www.cyberguards.com/CyberStalking.html </li></ul><ul><li>http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/ </li></ul><ul><li>http://thomaspainescorner.wordpress.com/trolls/ </li></ul>
  22. 31. Photo Credits <ul><li>1. http://www.flickr.com/photos/21561428@N03/4338069854/ </li></ul><ul><li>2. http://www.flickr.com/photos/clocky/1119779290/ </li></ul><ul><li>3. http://www.flickr.com/photos/dkohara/830763316/ </li></ul><ul><li>4. http://www.flickr.com/photos/bobasonic/178666415/ </li></ul><ul><li>5. http://www.flickr.com/photos/annia316/2905665310/ </li></ul><ul><li>6. http://www.flickr.com/photos/photonquantique/4488093613/ </li></ul><ul><li>7. http://www.flickr.com/photos/mkudel/1410676786/ </li></ul><ul><li>8. http://www.flickr.com/photos/foresmac/4034842899/ </li></ul><ul><li>9. http://www.flickr.com/photos/jcolman/2795393320/ </li></ul><ul><li>10. http://commons.wikimedia.org/w/index.php?title=File:The_Hunting_of_the_Snark_(1876).djvu&page=1 </li></ul><ul><li>11. http://www.flickr.com/photos/martin_kelley/2388613589/ </li></ul><ul><li>12. http://www.flickr.com/photos/zen/6338392/ </li></ul>
  23. 32. Case Studies <ul><li>Engagement Turns Critics into Allies </li></ul><ul><li>Connie Reece </li></ul><ul><li>http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies/ </li></ul><ul><li>How to Recover from a Scathing Blog Post </li></ul><ul><li>Aruni Gunasegaram </li></ul><ul><li>http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post/ </li></ul><ul><li>Bloggers Need to Accept Responsibility Too </li></ul><ul><li>Jennifer Laycock </li></ul><ul><li>http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php </li></ul>
  24. 33. SlideShare URL: Connie Reece @conniereece Conniereece.com Jen Wojcik @TheJenATX Pinqued.com THANK YOU
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