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  • Give examples e.g. For likes: They’d be a fan of Doctor Who. For Dislikes: They might HATE One Direction etc.
  • Percentages taken from a survey by the NRS in 2008 these percentages amount to the population. ABC1 – mix of upper middle class, middle class and lower middle class. Skilled working class, working class and unemployed (C2DE). NRS also works with the NPA newspaper publishers association and the PPA periodical papers association.

Critical Responses Final Product Critical Responses Final Product Presentation Transcript

  • Critical Responses By Shania Carter and Abygail Jones
  • Quantitative Research Defining how big the audience is for a product. How could PB Media use this? NRS and ABC A continuous survey. Overview of the NRS: Asks about online behaviour/ personal information. Short interviews at your own home. Advantages: Get to find out how large your audience is. Can adapt when audience changes Disadvantages: A large amount of people might not take in the survey Receiving bad comments from a lot of people Online Behaviour Facebook Twitter Youtube Tumblr
  • Qualitative Research • • • • • Used to find out requirements, interests and needs of audience members such as : Likes Dislikes Salaries/Income Addresses Information is collected using methods PB Media could use this in a very effective way Can ask questions to readers To show the received information, it could be put in to a graph, chart etc. different Advantages? • From face-to-face interviews the interviewer receives a more personal and true statement. • Questionnaires are quick and easy. Disadvantages? • People could lie in their answers. • People might not like to be approached for face-to-face interviews. Favourite Magazine Kerrang! Classic Rock OK! Radio Times
  • Audience Profiles Audience profiles are significant as they give you information such as: Age Gender Class etc. Magazines such as Q use audience profiles to sell advertising space Companies who appeal to similar audience profiles often approach others. Advantages: Easier to find out the relevant information about the audience Disadvantages: Some people don’t pay attention to the figures The company can lie
  • Socio-Economic Status (SES) This is measuring the social position of an individual or a family. Focuses on 3 categories: • Income • Education • Occupation PB Media could use this quite effectively: They could ask questions to find out what class they are in Advantages? • Makes it easier for production companies to advertise • Quicker market research Disadvantages? • There might be a range of classes in one area • The magazine won’t appeal to everyone Readers = 100 Employed Unemployed In Education Other
  • NRS Social Grades The NRS use 6 categories: These are marked down as grades, starting from A and finishing at E. Grade – A – Upper Middle Class (4%) Grade – B – Middle Class (23%) Grade – C1 – Lower Middle Class (29%) Grade – C2 – Skilled Working Class (21%) Grade – D – Working Class (15%) Grade – E – Lower Level of Subsistence (8%) Also, according to the NRS only 2% of the UK is respectively upper class, whilst the rest of the population is grouped in to ABC1 and C2DE. The NRS social grades were developed 50 years ago and are now widespread across the UK.
  • NRS Social Grades • Developed by the NRS to distinguish the differences between readers using social classes. • Information received from this is then used for market research. • Overall status of a household depends on the occupation of the head of the household. • The population is separated in to two main social groups, one including: Upper Middle Class, Middle Class and Lower Middle Class. The other group includes: Skilled Working Class, Working Class and Unemployed.
  • Lifestyle or Psychographics There are 7 different types of categories for PB Media could use this to: Psychographics: •Give them a better understanding of the •Belonger audience •Make it easier to generate ideas for •Achiever advertisements or context •Emulator/Wanna be •Socially Conscious Type A •Socially Conscious Type B •Balanced/Totally Integrated This information can then be put in to a graph. •Needs Driven Advantages? •Better knowledge of the audience •Know how to keep them happy Disadvantages? •There are a lot of other ways for this knowledge to be found •It will take a while to receive all the data
  • Geodemographics Collects information from the national census • collect knowledge in certain neighbourhoods and compare how similar some households are to others. • Important information is obtained such as: the amount a household earns, their class etc. • Enables advertising to the correct audience • Also used to direct mail to certain addresses. • Looks at retired couples, young families and young adults. Neighborhood Pensioners Young Families Young Adults
  • Age • Extremely important to any media product. • There is always a target age Can receive this through questionnaires, online profiles etc. Advantages? • It’s easy to create products that appeal to a wide variety of the target audience • It’s easier to know what to incorporate in to the text • Disadvantages? • It might take a while to get all the data • Some ideas may not appeal to the targeted audience •PB Media could use this to collect data •The data can be presented in a graph to help the company develop new designs and ideas. •Ask the obvious questions to get the age of the readers 0 to 10 11 to 20 45 40 35 30 25 20 15 10 5 0 21 to 30 31 - 40 40+ Females Males
  • •There are two main types of gender structures Gender •Easier to appeal to one gender specific. Advantages: • Easier to write about one specific gender. •Different genders demand different things • Women’s and Men’s opinions are different. Disadvantages: • Some women like men’s sport • Some magazines can be sexist e.g. making fun of women or men. PB Media could use this information to help
  • Mainstream •Mainstream audiences tend to be larger •Magazines/newspapers to do with: •Chart Music •Blockbuster Films •Majority all like the same things Advantages • Easier to appeal to the majority of the public. • Easier to find out more about your audience 6 5 4 3 2 1 0 Males Disadvantages • Gets harder to write about the same things • Everyone is the same Females Pop Coun try Rock
  • • Smaller groups with more specific needs • They only appeal to certain people that want specific thing from magazines Advantages? • If it appeals to a majority of the selected target audience • As long as the context remains interesting consumers will continue to buy it on a regular basis Disadvantages? • More specific demands • Not as many readers Niche PB Media can use this information Collected information could be put it in to a graph or chart to show their findings 25 20 15 Adventure Time OK! Hello! 10 Doctor Who 5 0 Males Females