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Companies and Consumers in Social Media
Companies and Consumers in Social Media
Companies and Consumers in Social Media
Companies and Consumers in Social Media
Companies and Consumers in Social Media
Companies and Consumers in Social Media
Companies and Consumers in Social Media
Companies and Consumers in Social Media
Companies and Consumers in Social Media
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Companies and Consumers in Social Media

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In January 2010, approximately 100,000 Internet enthusiasts gathered for Campus Party Brazil – recognized as a major global event for online entertainment, gaming and social media enthusiasts. …

In January 2010, approximately 100,000 Internet enthusiasts gathered for Campus Party Brazil – recognized as a major global event for online entertainment, gaming and social media enthusiasts.

A survey of 407 participants reveals important information about the habits and attitudes of heavy Internet and social media users toward brands and companies.

Published in: Business, Technology
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  • 1. COMPANIES AND CONSUMERS IN SOCIAL MEDIA<br />
  • 2. SOCIAL MEDIA AND CUSTOMER CONFIDENCE<br />Interviews: 407 <br />Survey Period: January 27-28, 2010<br />Location: Campus Party Brazil, São Paulo<br />In January 2010, approximately 100,000 Internet enthusiasts gathered for Campus Party Brazil – recognized as a major global event for online entertainment, gaming and social media enthusiasts. <br />A survey of 407 participants reveals important information about the habits and attitudes of heavy Internet and social media users toward brands and companies. <br />RESPONDENTS<br />Primarily young and have an advanced level of education<br />Most use mobile Internet connections (laptops, mobile phones)<br />Heavy users of social media and participate in multiple channels<br />They are considered to be online influencers and represent a segment within The Jeffrey Group’s WebfluentialSM database of online audiences<br />
  • 3. FINDINGS SUMMARY<br />Companies and social media<br />97% agree that the future of communication between businesses and consumers is in social media<br />86% claim to trust a company more if it interacts with its customers in social media<br />83% think that companies are afraid of opening channels of dialogue with consumers using social media<br />73% use social media to speak out about companies, products and services<br />67% rely upon comments found online about a company and its products<br />
  • 4. SOCIAL MEDIA PARTICIPATION<br />Q. Which social media service do you most frequently use?<br />2%<br />Blog<br />5%<br />Facebook<br />3%<br />Forums<br />Instant Messages<br />Orkut<br /><ul><li>Twitter is the most used social media channel: 32%
  • 5. Instant Messengers (23%) and Orkut (20%) also stand out</li></ul>Twitter<br />YouTube<br />Others<br />Base: 407 interviews<br />
  • 6. CREDIBILITY<br />Q. When you search for in-depth information on a company or its<br />products and services on the Internet, which channels do you <br />consider most reliable?<br />List the top 3<br />22<br />Others<br /><ul><li>Company Web sites are the most reliable sources
  • 7. Comments from other consumers on the network also have high relevance
  • 8. Taken together, all social media channels (Twitter, blogs, comments) have more credibility weight</li></ul>63<br />Twitter<br />Commerce Site<br />83<br />Blogs<br />103<br />157<br />News Site<br />201<br />Search Engine<br />Online Comments<br />274<br />Corporate Site<br />315<br />Base: 407 interviews<br />More Credible<br />0<br />50<br />100<br />150<br />200<br />250<br />300<br />350<br />
  • 9. TRUST THROUGH SOCIAL MEDIA<br />Indicate if you agree or disagree with the following statment.<br />“I have more confidence in companies who use social media <br />to communicate with their customers.”<br />3%<br />Agree<br /><ul><li>86% are more confident about dealing with companies who communicate with thier customers via social media
  • 10. About 11% disagree with the statement</li></ul>Disagree<br />25%<br />Partially Agree<br />61%<br />11%<br />Don’t Know<br />Base: 407 interviews<br />
  • 11. FUTURE OF COMMUNICATION<br />Indicate if you agree or disagree with the following statment.<br />"The future of communication between businesses and consumers <br />is in social media.”<br />2%<br />Agree<br /><ul><li>75% of respondents agree that the future of corporate-to-consumer communication is in social media
  • 12. 20% agree but with some doubts
  • 13. 3% disagree</li></ul>3%<br />Disagree<br />20%<br />Partially Agree<br />75%<br />Don’t Know<br />Base: 407 interviews<br />
  • 14. BUSINESS AND SOCIAL MEDIA<br />Q. Do you ever make comments about companies or their <br />products in social media? <br />Yes<br />No<br />27%<br />73% of those interviewed say they do use social media to make statements or comments about companies and their products.<br />73%<br />Base: 407 interviews<br />
  • 15. For more information or a complete <br />copy of the survey, write to: <br />digital@jeffreygroup.com <br />© 2010 The Jeffrey Group<br />

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