Building A Business Directory Using WordPress

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Originally presented to the Vancouver WordPress Meetup Group, this presentation covers some of the themes & plugins available to build different kinds of business directories.

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  • Local examples: yaletowninfo.com/directory, gastown.org/directory, South Granville, MarpoleOnline
  • Yelp on the left
    Marpole Online
    Phoenix Market Trends - Used to like it
  • Babies & Toddlers - Australia
    Hawaii massages
    Think El Paso
  • In building my directories, and talking to others, I learned that this is a marketing business.
  • Website - thumbnail API for screenshots
  • 2 Checkout, authorize.net, Stripe, sold separately from $39
  • Speed massively improved after working with site with 500,000 listings
  • Building A Business Directory Using WordPress

    1. 1. Building a Directory using WordPress Themes, plugins and other options
    2. 2. What is a Business Directory? • Listing of businesses on a theme • Yellow Pages • Yelp • Google Places
    3. 3. Why start a business directory? • Promote businesses, groups, locations or events • Marketing your own multi-location business • Make money selling listings, add-ons and advertising • Local search is big business • Google loves this content
    4. 4. Why choose WordPress? Because, WordPress FTW!
    5. 5. Non-WordPress Options • phpMyDirectory $99.95 + $29.95/year + add ons 1/2 price for additional licenses • Brilliant Directories (SaaS) $97 - $497 / month • eDirectory (SaaS) $199 setup and then complicated • eDirectory $1799, $199 unbranded, $1299 mobile • eSyndicat (SaaS) from $25/month to $977/year
    6. 6. Where to start? 1. Ideas 2. Business Plan 3. Hosting & Design 4. Marketing 5. Promotion
    7. 7. Free Options • Store Directory • LDD Business Directory • Connections Business Directory • Business Directory Plugin - Freemium (from $49)
    8. 8. Paid Options • GeoPlaces • Templatic Directory • WP Directory Plugin • DirectoryPortal • DirectoryPress • Sabai Directory
    9. 9. Common Features • Unlimited listings • Multiple Cities • GeoLocation • Google maps integrated • Claim A listing • Multiple Price Packages • listing Categories • Vary features With Price • Ratings & reviews • Hide WordPress backend
    10. 10. GeoPlaces - Templatic • One of the first • Version 4 • Standard layout • Less Than Great Code • No longer supported • Not responsive • $99
    11. 11. Templatic Directory • Brand New • Child Themes Sold • Responsive • Complicated • Less Than Great Code • $99
    12. 12. WP Directory Plugin • Older style • Plugin • Very basic features • Facebook Page integration • Marketed by Marketers • $37 - $97
    13. 13. DirectoryPortal - ThemeForest • More Modern • Large Map • Responsive • 5 Color Schemes • $55 - $2750
    14. 14. DirectoryPress • Website, Business, Affiliate or Classifieds • 20 themes includes • Nice admin & user dashboards • Unlimited Installs • $79 - $199
    15. 15. Sabai Directory • Plugin - Any Theme • Shortcodes & Widgets • Multiple Map Styles • Updated Jan 16 2014 • $25 - $125
    16. 16. Vantage - AppThemes • Large Map Size • Modern Design • Multiple Payment Gateways* • Updated Jan 11, 2014 • $99 - $159
    17. 17. GeoTheme
    18. 18. GeoTheme • Unlimited Installs • Responsive • iOS app • Actively Supported • Busy user forums • $85 + $94 / year
    19. 19. • Not released yet - Beta 0.3 in .org repo soon • Freemium - Free coreGeoDirectory • Premium plugins to follow • Events • Multi Location Manager • Pricing and Payment Manager • Dynamic Custom Posts • Claim Listing Manager • Ratings and Review Manager • Marker Cluster • Advance filters • Autocompleter
    20. 20. Summary • Many high quality WordPress options • Generally less expensive to start than other options • Think about what features you need • Marketing is the key to success
    21. 21. Links • Templatic “Directory Theme” - templatic.com • WP Directory Plugin - wpdirectoryplugin.com • Directory Portal Theme - ThemeForest.com • Directory Press - DirectoryPress.net • Sabai Directory - CodeCanyon.net • Vantage - AppThemes.com • GeoTheme - GeoTheme.com
    22. 22. Thank You Jeff Rose http://www.jeffrose.ca jeff@jeffrose.ca @jeffrose

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