Building a Directory
using WordPress
Themes, plugins and other options
What is a Business Directory?

•

Listing of businesses on a theme

•

Yellow Pages

•

Yelp

•

Google Places
Why start a business directory?

•

Promote businesses, groups, locations or events

•

Marketing your own multi-location ...
Why choose WordPress?

Because, WordPress
FTW!
Non-WordPress Options
•

phpMyDirectory $99.95 + $29.95/year + add ons
1/2 price for additional licenses

•

Brilliant Dir...
Where to start?

1. Ideas
2. Business Plan
3. Hosting & Design
4. Marketing
5. Promotion
Free Options

•

Store Directory

•

LDD Business Directory

•

Connections Business Directory

•

Business Directory Plug...
Paid Options
•

GeoPlaces

•

Templatic Directory

•

WP Directory Plugin

•

DirectoryPortal

•

DirectoryPress

•

Sabai...
Common Features

•

Unlimited listings

•

Multiple Cities

•

GeoLocation

•

Google maps integrated

•

Claim A listing
...
GeoPlaces - Templatic
• One of the first
• Version 4
• Standard layout
• Less Than Great Code
• No longer supported
• Not ...
Templatic Directory
•

Brand New

•

Child Themes Sold

•

Responsive

•

Complicated

•

Less Than Great Code

•

$99
WP Directory Plugin
•

Older style

•

Plugin

•

Very basic features

•

Facebook Page
integration

•

Marketed by Market...
DirectoryPortal - ThemeForest

•

More Modern

•

Large Map

•

Responsive

•

5 Color Schemes

•

$55 - $2750
DirectoryPress

•

Website, Business, Affiliate or
Classifieds

•

20 themes includes

•

Nice admin & user dashboards

•
...
Sabai Directory

•

Plugin - Any Theme

•

Shortcodes & Widgets

•

Multiple Map Styles

•

Updated Jan 16 2014

•

$25 - ...
Vantage - AppThemes

•

Large Map Size

•

Modern Design

•

Multiple Payment Gateways*

•

Updated Jan 11, 2014

•

$99 -...
GeoTheme
GeoTheme
•

Unlimited Installs

•

Responsive

•

iOS app

•

Actively Supported

•

Busy user forums

•

$85 + $94 / year
• Not released yet - Beta 0.3
in .org repo soon
• Freemium - Free coreGeoDirectory

• Premium plugins to follow
• Events
•...
Summary

•

Many high quality WordPress options

•

Generally less expensive to start than other options

•

Think about w...
Links
•

Templatic “Directory Theme” - templatic.com

•

WP Directory Plugin - wpdirectoryplugin.com

•

Directory Portal ...
Thank You
Jeff Rose
http://www.jeffrose.ca
jeff@jeffrose.ca
@jeffrose
Building A Business Directory Using WordPress
Building A Business Directory Using WordPress
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Building A Business Directory Using WordPress

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Originally presented to the Vancouver WordPress Meetup Group, this presentation covers some of the themes & plugins available to build different kinds of business directories.

Published in: Technology, Business
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  • Local examples: yaletowninfo.com/directory, gastown.org/directory, South Granville, MarpoleOnline
  • Yelp on the left
    Marpole Online
    Phoenix Market Trends - Used to like it
  • Babies & Toddlers - Australia
    Hawaii massages
    Think El Paso
  • In building my directories, and talking to others, I learned that this is a marketing business.
  • Website - thumbnail API for screenshots
  • 2 Checkout, authorize.net, Stripe, sold separately from $39
  • Speed massively improved after working with site with 500,000 listings
  • Building A Business Directory Using WordPress

    1. 1. Building a Directory using WordPress Themes, plugins and other options
    2. 2. What is a Business Directory? • Listing of businesses on a theme • Yellow Pages • Yelp • Google Places
    3. 3. Why start a business directory? • Promote businesses, groups, locations or events • Marketing your own multi-location business • Make money selling listings, add-ons and advertising • Local search is big business • Google loves this content
    4. 4. Why choose WordPress? Because, WordPress FTW!
    5. 5. Non-WordPress Options • phpMyDirectory $99.95 + $29.95/year + add ons 1/2 price for additional licenses • Brilliant Directories (SaaS) $97 - $497 / month • eDirectory (SaaS) $199 setup and then complicated • eDirectory $1799, $199 unbranded, $1299 mobile • eSyndicat (SaaS) from $25/month to $977/year
    6. 6. Where to start? 1. Ideas 2. Business Plan 3. Hosting & Design 4. Marketing 5. Promotion
    7. 7. Free Options • Store Directory • LDD Business Directory • Connections Business Directory • Business Directory Plugin - Freemium (from $49)
    8. 8. Paid Options • GeoPlaces • Templatic Directory • WP Directory Plugin • DirectoryPortal • DirectoryPress • Sabai Directory
    9. 9. Common Features • Unlimited listings • Multiple Cities • GeoLocation • Google maps integrated • Claim A listing • Multiple Price Packages • listing Categories • Vary features With Price • Ratings & reviews • Hide WordPress backend
    10. 10. GeoPlaces - Templatic • One of the first • Version 4 • Standard layout • Less Than Great Code • No longer supported • Not responsive • $99
    11. 11. Templatic Directory • Brand New • Child Themes Sold • Responsive • Complicated • Less Than Great Code • $99
    12. 12. WP Directory Plugin • Older style • Plugin • Very basic features • Facebook Page integration • Marketed by Marketers • $37 - $97
    13. 13. DirectoryPortal - ThemeForest • More Modern • Large Map • Responsive • 5 Color Schemes • $55 - $2750
    14. 14. DirectoryPress • Website, Business, Affiliate or Classifieds • 20 themes includes • Nice admin & user dashboards • Unlimited Installs • $79 - $199
    15. 15. Sabai Directory • Plugin - Any Theme • Shortcodes & Widgets • Multiple Map Styles • Updated Jan 16 2014 • $25 - $125
    16. 16. Vantage - AppThemes • Large Map Size • Modern Design • Multiple Payment Gateways* • Updated Jan 11, 2014 • $99 - $159
    17. 17. GeoTheme
    18. 18. GeoTheme • Unlimited Installs • Responsive • iOS app • Actively Supported • Busy user forums • $85 + $94 / year
    19. 19. • Not released yet - Beta 0.3 in .org repo soon • Freemium - Free coreGeoDirectory • Premium plugins to follow • Events • Multi Location Manager • Pricing and Payment Manager • Dynamic Custom Posts • Claim Listing Manager • Ratings and Review Manager • Marker Cluster • Advance filters • Autocompleter
    20. 20. Summary • Many high quality WordPress options • Generally less expensive to start than other options • Think about what features you need • Marketing is the key to success
    21. 21. Links • Templatic “Directory Theme” - templatic.com • WP Directory Plugin - wpdirectoryplugin.com • Directory Portal Theme - ThemeForest.com • Directory Press - DirectoryPress.net • Sabai Directory - CodeCanyon.net • Vantage - AppThemes.com • GeoTheme - GeoTheme.com
    22. 22. Thank You Jeff Rose http://www.jeffrose.ca jeff@jeffrose.ca @jeffrose

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