Casting: Audio & Video Podcast Basics

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This presentation is a basic overview of audio and video podcasting, from definitions to delivery.

This presentation is a basic overview of audio and video podcasting, from definitions to delivery.

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  • 1. Casting Jay Jones - Co-Founder, Co-Owner One Click Sports News oneclick S P O R T S N E W S
  • 2. Twitter JayJonesOnline YouTube JayJonesOnline Vimeo JayJones
  • 3. What is a podcast?
  • 4. iPod
  • 5. Broadcast
  • 6. Podcast
  • 7. podcastingDefinitions
  • 8. Podcast Downloadable long-form audio/ video posted online for listening on a device and a time of your choosing. podcastingDefinitions
  • 9. Podcast Does not include downloading individual les. podcastingDefinitions
  • 10. Podcast • Episodic • Downloadable • Program-oriented featuring a host or theme • Automatic distribution podcastingDefinitions
  • 11. Podcast • Audio • Audio + Graphics • Video podcastingDefinitions
  • 12. Podcaster Inividual who produces digital media for online distribution. • Host • Talent • Creative podcastingDefinitions
  • 13. Audio Audio-only podcast that can be downloaded to your computer or mobile device using RSS (Really Simple Syndication). The most common audio le format is MP3. podcastingDefinitions
  • 14. Audio + Graphics Podcast featuring images, such as graphics or photographs, that play in time with traditional podcast audio. podcastingDefinitions
  • 15. Audio + Graphics • Slideshow with audio • Multimedia format • Video-like • Formats: Audio+ (Windows), Enhanced podcast (Apple) • Quicktime, Flash, online podcastingDefinitions
  • 16. Slidecast • Audio podcast • Combined with slideshow presentation • Created by presentation software, such as PowerPoint or Keynote • Lectures, seminars podcastingDefinitions
  • 17. Slidecast podcastingDefinitions
  • 18. Photo Story podcastingDefinitions
  • 19. Video Videos delivered to an on demand online channel. Web series most commonly distributed in this form. podcastingDefinitions
  • 20. Video • Adults who watch videos online nearly doubled since 2006 • Near universal for young adults • Grown across all age groups • Online video moving into space typically reserved for television The Audience for Online Video-Sharing Sites Shoots Up, July 2009, Pew Internet & American Life Project
  • 21. Video • Vodcast • Vidcast • Video podcast • Vlog, video blogging • Screencasts podcastingDefinitions
  • 22. Video • iTunes • YouTube • Vimeo • Google Video • blip.tv podcastingDefinitions
  • 23. NE W Video podcastingDefinitions
  • 24. Podcast • Autocasting • Converting text to speech • Learncasting • Educational materials • Photofeed podcastingDefinitions
  • 25. Podcast • Audio, Mixed Media, Video • Episodic • Downloadable • Program-oriented featuring a host or theme • Automatic distribution podcastingDefinitions
  • 26. podcastingReasons
  • 27. How many have heard of podcasting? 2008 2009 Yes 37% Yes 43% No No 57% 63% The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  • 28. How many have listened to a podcast? 30.0 22.5 15.0 7.5 0 2006 2007 2008 2009 The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  • 29. Who has watched or listened to a podcast? No 25% Yes 75% The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  • 30. Why should you produce a podcast?
  • 31. Reasons • Engagement • Expertise • Express • Exhibit • Event podcastingReasons
  • 32. Engagement Direct connection and interaction with the audience that works for them. podcastingReasons
  • 33. Engagement Getting the audience to take a measurable action. podcastingReasons
  • 34. Engagement • Metrics • Visits • Pageloads • Unique visitors • Time on site podcastingReasons
  • 35. Engagement • Comment on podcast • Link to podcast • Email questions • Subscribe to podcast • Purchase podcastingReasons
  • 36. Engagement Purchasing is the ultimate engagement. podcastingReasons
  • 37. Event An event is a measurable action. • Download • Subscribe • Comment • Link podcastingReasons
  • 38. Expertise • Podcasting asserts a level of expertise • Recognition as an expert • Hosts are seen as trustworthy • Creates a lasting resource podcastingReasons
  • 39. Expertise • Creating a lasting resource • Podcast includes blog entry • Increases SEO • Online forever podcastingReasons
  • 40. Express • Tell your story in your voice that’s convenient for your audience. • Control your message podcastingReasons
  • 41. Exhibit • Don’t just tell your story, demonstrate your story. • Audibly, visually show your story. podcastingReasons
  • 42. Reasons • Podcast consumers are well- educated • Podcast consumers live in higher income households • Podcast consumers are active social networkers The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  • 43. UnReasonable • Not committed to doing a good job • Only a piece to the puzzle • Don’t have the time. • Looking to go “viral”
  • 44. UnReasonable • Just trying to sell. Podcast audience is resistant to unwelcome advertising and employs methods to block advertising at a higher rate than non-podcast consumers. The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  • 45. MoreReasons • Podcasts inspire an emotional connection • Smarter consumers • Consumers have more money • Consumers network more The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  • 46. TheReason This is your content. The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  • 47. pre-Podcasting
  • 48. Pre-Podcasting • Research: Where do I find podcasts? • iTunes • Podcast Alley • Podcast Directory • PodNova pre-Podcasting
  • 49. Pre-Podcasting • Listen: How do I listen to podcasts? • iTunes • Juice • Zune • Online pre-Podcasting
  • 50. Pre-Podcasting • Listen: How do I watch podcasts? • iTunes • Miro • Online • TiVo pre-Podcasting
  • 51. Pre-Podcasting • Be organized. • Keep everything in one folder • Label by show, date • Backup regularly • Consider an external drive (or two) pre-Podcasting
  • 52. podcastPlanning
  • 53. Planning • C.A.S.T. - Podcaster Perspective • Content • What do you like to talk about? • What are you passionate about? • What do people talk to you about? podcastPlanning
  • 54. Planning • C.A.S.T. - Podcaster Perspective • Authoritative • Be an expert on your topic • Know experts on your topic • Speak from experience podcastPlanning
  • 55. Planning • C.A.S.T. - Podcaster Perspective • Specific • The more specific the topic, the broader the appeal. • Find a small, focused niche. • Stay on topic. podcastPlanning
  • 56. Planning • C.A.S.T. - Podcaster Perspective • Technical • First impression doesn’t take long. • Audio: Sound professional. • Video: Look professional. podcastPlanning
  • 57. Planning • C.A.S.T. - Audience Perspective • Current • Fresh, relevant • Interesting and informative podcastPlanning
  • 58. Planning • C.A.S.T. - Audience Perspective • Audience • Know your audience • Involve the audience. • Listening you, not audience podcastPlanning
  • 59. Planning • C.A.S.T. - Audience Perspective • Social • Opportunities to engage • Convenient podcast options • Easy promotion options podcastPlanning
  • 60. Planning • C.A.S.T. - Audience Perspective • Time • Set the frequency • Consistent schedule • Consistent length podcastPlanning
  • 61. Planning • Topic • What do you do? • What does your company do? • What industry are you in? • Are you filling a need? podcastPlanning
  • 62. Planning • Format • Talent • Segments • Music • Length & Schedule podcastPlanning
  • 63. Talent • Host or co-host? • Co-hosts • More interesting for you • More engaging for audience • Easier, more fun podcastPlanning
  • 64. Segments Organizing your podcast into segments gives it structure and establishes expectations for your audience. podcastPlanning
  • 65. Segments • Open: Music, voiceover • Introduction • Segment 1 • Transition: Music, voiceover • Segment 2 • Transition: Music, voiceover • Segment 3 • Tease: Next episode • Close: Music, voiceover podcastPlanning
  • 66. Samples • Guest interviews • Lists • Frequently asked questions • Tips & suggestions • Respond to emails, voice-mails, Tweets • Reviews & recommendations • News • Instructional • Behind-the-scenes podcastPlanning
  • 67. Script • Open - :15 • Welcome, preview - 1:00 • Health care reform & medical records - 5:00 • Bumper - :10 • Interview: Health care provider - : 5:00 • Bumper - :10 • Voicemail, email questions - 5:00 • Preview next episode - :30 • Close, call to action - :15 podcastPlanning
  • 68. Where do I get music for my podcast?
  • 69. Music If you did not create the music or do not have permission from the creators of the music you want to use in your podcast, you can not use the music. podcastPlanning
  • 70. Music • Make your own music • Apple Garageband (Mac) • Adobe Audition (Windows) podcastPlanning
  • 71. Music • Podsafe music Podsafe music is speci cally allowed for use in podcasts. • MusicAlley.com • MusicPodcasting.org podcastPlanning
  • 72. Music • Royalty Free Music Stock music licensed for a fee. • ProductionTrax.com • RoyaltyFreeMusic.com podcastPlanning
  • 73. How long should your podcast be?
  • 74. Length & Schedule • 10-12 minute attention span • 10-15 minutes, 3 x 5 minutes • Preparation requires at least double the length of the podcast before and after production • Shorter podcasts require less space podcastPlanning
  • 75. Length & Schedule • Regular contact with listeners is important • Posting podcasts weekly is most common • Sustained series of episodes • 3-month commitment - 12 episodes podcastPlanning
  • 76. Location • Computer, recording equipment • Quiet, distraction-free space • Carpet, furniture to dampen sound • Minimize ambient noise • Professional studio: sound booth, radio station, TV station podcastPlanning
  • 77. podcastProduction
  • 78. Equipment • Hardware requirements • Modern computer • Broadband connection • External hard drive (x 2) • Speakers & headphones podcastProduction
  • 79. Equipment • Microphone • Don’t use the built-in • Don’t use a web-cam • Don’t use a DV camera • Don’t use your phone podcastProduction
  • 80. Equipment • Microphone • USB external microphone (x 2) • Unidirectional, dynamic-type • Stand (x 2) • Rode Podcaster podcastProduction
  • 81. Equipment • Software Requirements • Audacity: recording & editing • LAME MP3 encoding • iTunes • QuickTime (Pro) podcastProduction
  • 82. Production • MP3 • Most common audio file format • 128 kbps, 44 kHz • 1.0 MB/min podcastProduction
  • 83. Production Have fun. Be yourself. It’s only a podcast. podcastProduction
  • 84. podcastPublishing
  • 85. Publishing Before you even think about producing a podcast, you need to have a website with a blog. podcastPublishing
  • 86. What do I do with this MP3 file now? podcastPublishing
  • 87. Publishing Gcast Libsyn AudioBoo BlogAmp SolidCasts Blubrry zShare Twaudio DailySplice Podbean podcastPublishing
  • 88. Publishing • Podbean • Free - 100 MB (100 minutes), 5GB • Automatic RSS • iTunes • Embeddable player podcastPublishing
  • 89. Publishing • Odiogo: Blog to podcast • TalkShoe: Record telephone conferences, conversations • GarageBand, Adobe Audition • Max podcastPublishing
  • 90. Publishing • Blog entry accompanies podcast • Helps with SEO • Location for conversation • Assume your podcast will end up on other sites • Provide easy tools for promotion podcastPublishing
  • 91. Publishing • Podcast • Blog • iTunes • Twitter • Facebook & LinkedIn podcastPublishing
  • 92. Podcast? Sure. Me? No. Hire a professional.
  • 93. podcastVideo
  • 94. Video • Video podcast can accomplish goals not possible with text or audio tools. • Human face offers even more of a connection. podcastVideo
  • 95. Video • Human face, connection • Content only accomplished through video podcastVideo
  • 96. Equipment • Hardware requirements • Modern computer • Broadband connection • External hard drive (x 2) • Speakers & headphones podcastVideo
  • 97. Equipment • Additional equipment • Microphone • Tripod • Lights podcastVideo
  • 98. Equipment • Camera • Not a phone camera • Not a ip phone • Not a web cam podcastVideo
  • 99. Equipment • Software Requirements • Apple iMovie • Adobe Premiere • QuickTime (Pro) • MPEG Streamclip podcastVideo
  • 100. Online YouTube Google Video Vimeo Revver Viddler Kyte Podbean Flickr TubeMogul blip.tv podcastVideo
  • 101. Video? Sure. Me? No. Hire a professional.
  • 102. 3things
  • 103. 3things • You have to have something to say • Don’t miss an opportunity to engage • Start podcasting 3things
  • 104. thankYou jay@oneclicksportsnews.com Twitter: TheJayJones