Casting

Jay Jones - Co-Founder, Co-Owner
One Click Sports News


                                   oneclick
            ...
Twitter JayJonesOnline
YouTube JayJonesOnline
Vimeo JayJones
What is a podcast?
iPod
Broadcast
Podcast
podcastingDefinitions
Podcast
  Downloadable long-form audio/
  video posted online for listening on a
  device and a time of your choosing.



...
Podcast
  Does not include downloading
  individual les.




podcastingDefinitions
Podcast
•   Episodic
•   Downloadable
•   Program-oriented featuring a host or
    theme
•   Automatic distribution

podca...
Podcast
•   Audio
•   Audio + Graphics
•   Video




podcastingDefinitions
Podcaster
  Inividual who produces digital media
  for online distribution.
  •   Host
  •   Talent
  •   Creative

podcas...
Audio
  Audio-only podcast that can be
  downloaded to your computer or
  mobile device using RSS (Really
  Simple Syndica...
Audio + Graphics
  Podcast featuring images, such as
  graphics or photographs, that play in
  time with traditional podca...
Audio + Graphics
•   Slideshow with audio
•   Multimedia format
•   Video-like
•   Formats: Audio+ (Windows),
    Enhanced...
Slidecast
•   Audio podcast
•   Combined with slideshow
    presentation
•   Created by presentation software,
    such as...
Slidecast




podcastingDefinitions
Photo Story




podcastingDefinitions
Video
  Videos delivered to an on demand
  online channel. Web series most
  commonly distributed in this form.




podcas...
Video
•   Adults who watch videos online
    nearly doubled since 2006
    •     Near universal for young adults
    •    ...
Video
•   Vodcast
•   Vidcast
•   Video podcast
•   Vlog, video blogging
•   Screencasts

podcastingDefinitions
Video
•   iTunes
•   YouTube
•   Vimeo
•   Google Video
•   blip.tv

podcastingDefinitions
NE
                           W
Video




podcastingDefinitions
Podcast
•   Autocasting
    •   Converting text to speech
•   Learncasting
    •   Educational materials
•   Photofeed

po...
Podcast
•   Audio, Mixed Media, Video
•   Episodic
•   Downloadable
•   Program-oriented featuring a host or
    theme
•  ...
podcastingReasons
How many have heard
         of podcasting?
          2008                                                         2009
  ...
How many have listened
      to a podcast?
      30.0


      22.5


      15.0


       7.5


         0
                ...
Who has watched or
       listened to a podcast?

                                                            No
         ...
Why should you
produce a podcast?
Reasons
•   Engagement
•   Expertise
•   Express
•   Exhibit
•   Event

podcastingReasons
Engagement
  Direct connection and interaction
  with the audience that works for
  them.




podcastingReasons
Engagement
  Getting the audience to take a
  measurable action.




podcastingReasons
Engagement
•   Metrics
    •   Visits
    •   Pageloads
    •   Unique visitors
    •   Time on site

podcastingReasons
Engagement
•   Comment on podcast
•   Link to podcast
•   Email questions
•   Subscribe to podcast
•   Purchase

podcastin...
Engagement

      Purchasing is the
   ultimate engagement.


podcastingReasons
Event
  An event is a measurable action.
  •   Download
  •   Subscribe
  •   Comment
  •   Link

podcastingReasons
Expertise
•   Podcasting asserts a level of
    expertise
•   Recognition as an expert
•   Hosts are seen as trustworthy
•...
Expertise
•   Creating a lasting resource
    •   Podcast includes blog entry
    •   Increases SEO
    •   Online forever...
Express
•   Tell your story in your voice that’s
    convenient for your audience.
•   Control your message




podcasting...
Exhibit
•   Don’t just tell your story,
    demonstrate your story.
•   Audibly, visually show your story.




podcastingR...
Reasons
•   Podcast consumers are well-
    educated
•   Podcast consumers live in higher
    income households
•   Podcas...
UnReasonable
•   Not committed to doing a good job
•   Only a piece to the puzzle
•   Don’t have the time.
•   Looking to ...
UnReasonable
•   Just trying to sell.
    Podcast audience is resistant to
    unwelcome advertising and employs
    metho...
MoreReasons
•   Podcasts inspire an emotional
    connection
•   Smarter consumers
•   Consumers have more money
•   Consu...
TheReason


           This is your content.



The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & M...
pre-Podcasting
Pre-Podcasting
•   Research: Where do I find podcasts?
    •   iTunes
    •   Podcast Alley
    •   Podcast Directory
    ...
Pre-Podcasting
•   Listen: How do I listen to podcasts?
    •   iTunes
    •   Juice
    •   Zune
    •   Online

pre-Podc...
Pre-Podcasting
•   Listen: How do I watch podcasts?
    •   iTunes
    •   Miro
    •   Online
    •   TiVo

pre-Podcasting
Pre-Podcasting
•   Be organized.
    •   Keep everything in one folder
        •   Label by show, date
    •   Backup regu...
podcastPlanning
Planning
•   C.A.S.T. - Podcaster Perspective
    • Content
     • What do you like to talk about?
     • What are you pas...
Planning
•   C.A.S.T. - Podcaster Perspective
    • Authoritative
     • Be an expert on your topic
     • Know experts on...
Planning
•   C.A.S.T. - Podcaster Perspective
    • Specific
     • The more specific the topic, the
        broader the a...
Planning
•   C.A.S.T. - Podcaster Perspective
    • Technical
     • First impression doesn’t take long.
     • Audio: Sou...
Planning
•   C.A.S.T. - Audience Perspective
    • Current
     • Fresh, relevant
     • Interesting and informative


pod...
Planning
•   C.A.S.T. - Audience Perspective
    • Audience
     • Know your audience
     • Involve the audience.
     • ...
Planning
•   C.A.S.T. - Audience Perspective
    • Social
     • Opportunities to engage
     • Convenient podcast options...
Planning
•   C.A.S.T. - Audience Perspective
    • Time
     • Set the frequency
     • Consistent schedule
     • Consist...
Planning
•   Topic
    •   What do you do?
    •   What does your company do?
    •   What industry are you in?
    •   Ar...
Planning
•   Format
    •   Talent
    •   Segments
    •   Music
    •   Length & Schedule

podcastPlanning
Talent
•   Host or co-host?
    •   Co-hosts
        •   More interesting for you
        •   More engaging for audience
 ...
Segments
  Organizing your podcast into
  segments gives it structure and
  establishes expectations for your
  audience.
...
Segments
•   Open: Music, voiceover
•   Introduction
•   Segment 1
•   Transition: Music, voiceover
•   Segment 2
•   Tran...
Samples
•   Guest interviews
•   Lists
•   Frequently asked questions
•   Tips & suggestions
•   Respond to emails, voice-...
Script
•   Open - :15
•   Welcome, preview - 1:00
•   Health care reform & medical records - 5:00
•   Bumper - :10
•   Int...
Where do I get music
 for my podcast?
Music
  If you did not create the music or do
  not have permission from the
  creators of the music you want to use
  in ...
Music
•   Make your own music
    •   Apple Garageband (Mac)
    •   Adobe Audition (Windows)




podcastPlanning
Music
•   Podsafe music
    Podsafe music is speci cally allowed
    for use in podcasts.
    •   MusicAlley.com
    •   M...
Music
•   Royalty Free Music
    Stock music licensed for a fee.
    •   ProductionTrax.com
    •   RoyaltyFreeMusic.com

...
How long should your
    podcast be?
Length & Schedule
•   10-12 minute attention span
•   10-15 minutes, 3 x 5 minutes
•   Preparation requires at least doubl...
Length & Schedule
•   Regular contact with listeners is
    important
•   Posting podcasts weekly is most
    common
•   S...
Location
•   Computer, recording equipment
•   Quiet, distraction-free space
•   Carpet, furniture to dampen sound
•   Min...
podcastProduction
Equipment
•   Hardware requirements
    •   Modern computer
    •   Broadband connection
    •   External hard drive (x 2)...
Equipment
•   Microphone
    •   Don’t use the built-in
    •   Don’t use a web-cam
    •   Don’t use a DV camera
    •   ...
Equipment
•   Microphone
    •   USB external microphone (x 2)
    •   Unidirectional, dynamic-type
    •   Stand (x 2)
  ...
Equipment
•   Software Requirements
    •   Audacity: recording & editing
    •   LAME MP3 encoding
    •   iTunes
    •  ...
Production
•   MP3
    •   Most common audio file format
    •   128 kbps, 44 kHz
    •   1.0 MB/min



podcastProduction
Production

    Have fun. Be yourself.
     It’s only a podcast.


podcastProduction
podcastPublishing
Publishing
  Before you even think about
  producing a podcast, you need to
  have a website with a blog.




podcastPubli...
What do I do with this
       MP3 file now?


podcastPublishing
Publishing
  Gcast             Libsyn
  AudioBoo          BlogAmp
  SolidCasts        Blubrry
  zShare            Twaudio
...
Publishing
•   Podbean
    •   Free - 100 MB (100 minutes), 5GB
    •   Automatic RSS
    •   iTunes
    •   Embeddable pl...
Publishing
•   Odiogo: Blog to podcast
•   TalkShoe: Record telephone
    conferences, conversations
•   GarageBand, Adobe...
Publishing
•   Blog entry accompanies podcast
•   Helps with SEO
•   Location for conversation
•   Assume your podcast wil...
Publishing
•   Podcast
•   Blog
•   iTunes
•   Twitter
•   Facebook & LinkedIn

podcastPublishing
Podcast? Sure. Me? No.
 Hire a professional.
podcastVideo
Video
•   Video podcast can accomplish goals
    not possible with text or audio tools.
•   Human face offers even more of...
Video
•   Human face, connection
•   Content only accomplished through
    video




podcastVideo
Equipment
•   Hardware requirements
    •   Modern computer
    •   Broadband connection
    •   External hard drive (x 2)...
Equipment
•   Additional equipment
    •   Microphone
    •   Tripod
    •   Lights



podcastVideo
Equipment
•   Camera
    •   Not a phone camera
    •   Not a ip phone
    •   Not a web cam



podcastVideo
Equipment
•   Software Requirements
    •   Apple iMovie
    •   Adobe Premiere
    •   QuickTime (Pro)
    •   MPEG Strea...
Online
  YouTube      Google Video
  Vimeo        Revver
  Viddler      Kyte
  Podbean      Flickr
  TubeMogul    blip.tv
...
Video? Sure. Me? No.
 Hire a professional.
3things
3things
• You have to have
  something to say
• Don’t miss an opportunity
  to engage
• Start podcasting
3things
thankYou

jay@oneclicksportsnews.com
Twitter: TheJayJones
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Casting: Audio & Video Podcast Basics

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This presentation is a basic overview of audio and video podcasting, from definitions to delivery.

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Casting: Audio & Video Podcast Basics

  1. 1. Casting Jay Jones - Co-Founder, Co-Owner One Click Sports News oneclick S P O R T S N E W S
  2. 2. Twitter JayJonesOnline YouTube JayJonesOnline Vimeo JayJones
  3. 3. What is a podcast?
  4. 4. iPod
  5. 5. Broadcast
  6. 6. Podcast
  7. 7. podcastingDefinitions
  8. 8. Podcast Downloadable long-form audio/ video posted online for listening on a device and a time of your choosing. podcastingDefinitions
  9. 9. Podcast Does not include downloading individual les. podcastingDefinitions
  10. 10. Podcast • Episodic • Downloadable • Program-oriented featuring a host or theme • Automatic distribution podcastingDefinitions
  11. 11. Podcast • Audio • Audio + Graphics • Video podcastingDefinitions
  12. 12. Podcaster Inividual who produces digital media for online distribution. • Host • Talent • Creative podcastingDefinitions
  13. 13. Audio Audio-only podcast that can be downloaded to your computer or mobile device using RSS (Really Simple Syndication). The most common audio le format is MP3. podcastingDefinitions
  14. 14. Audio + Graphics Podcast featuring images, such as graphics or photographs, that play in time with traditional podcast audio. podcastingDefinitions
  15. 15. Audio + Graphics • Slideshow with audio • Multimedia format • Video-like • Formats: Audio+ (Windows), Enhanced podcast (Apple) • Quicktime, Flash, online podcastingDefinitions
  16. 16. Slidecast • Audio podcast • Combined with slideshow presentation • Created by presentation software, such as PowerPoint or Keynote • Lectures, seminars podcastingDefinitions
  17. 17. Slidecast podcastingDefinitions
  18. 18. Photo Story podcastingDefinitions
  19. 19. Video Videos delivered to an on demand online channel. Web series most commonly distributed in this form. podcastingDefinitions
  20. 20. Video • Adults who watch videos online nearly doubled since 2006 • Near universal for young adults • Grown across all age groups • Online video moving into space typically reserved for television The Audience for Online Video-Sharing Sites Shoots Up, July 2009, Pew Internet & American Life Project
  21. 21. Video • Vodcast • Vidcast • Video podcast • Vlog, video blogging • Screencasts podcastingDefinitions
  22. 22. Video • iTunes • YouTube • Vimeo • Google Video • blip.tv podcastingDefinitions
  23. 23. NE W Video podcastingDefinitions
  24. 24. Podcast • Autocasting • Converting text to speech • Learncasting • Educational materials • Photofeed podcastingDefinitions
  25. 25. Podcast • Audio, Mixed Media, Video • Episodic • Downloadable • Program-oriented featuring a host or theme • Automatic distribution podcastingDefinitions
  26. 26. podcastingReasons
  27. 27. How many have heard of podcasting? 2008 2009 Yes 37% Yes 43% No No 57% 63% The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  28. 28. How many have listened to a podcast? 30.0 22.5 15.0 7.5 0 2006 2007 2008 2009 The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  29. 29. Who has watched or listened to a podcast? No 25% Yes 75% The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  30. 30. Why should you produce a podcast?
  31. 31. Reasons • Engagement • Expertise • Express • Exhibit • Event podcastingReasons
  32. 32. Engagement Direct connection and interaction with the audience that works for them. podcastingReasons
  33. 33. Engagement Getting the audience to take a measurable action. podcastingReasons
  34. 34. Engagement • Metrics • Visits • Pageloads • Unique visitors • Time on site podcastingReasons
  35. 35. Engagement • Comment on podcast • Link to podcast • Email questions • Subscribe to podcast • Purchase podcastingReasons
  36. 36. Engagement Purchasing is the ultimate engagement. podcastingReasons
  37. 37. Event An event is a measurable action. • Download • Subscribe • Comment • Link podcastingReasons
  38. 38. Expertise • Podcasting asserts a level of expertise • Recognition as an expert • Hosts are seen as trustworthy • Creates a lasting resource podcastingReasons
  39. 39. Expertise • Creating a lasting resource • Podcast includes blog entry • Increases SEO • Online forever podcastingReasons
  40. 40. Express • Tell your story in your voice that’s convenient for your audience. • Control your message podcastingReasons
  41. 41. Exhibit • Don’t just tell your story, demonstrate your story. • Audibly, visually show your story. podcastingReasons
  42. 42. Reasons • Podcast consumers are well- educated • Podcast consumers live in higher income households • Podcast consumers are active social networkers The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  43. 43. UnReasonable • Not committed to doing a good job • Only a piece to the puzzle • Don’t have the time. • Looking to go “viral”
  44. 44. UnReasonable • Just trying to sell. Podcast audience is resistant to unwelcome advertising and employs methods to block advertising at a higher rate than non-podcast consumers. The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  45. 45. MoreReasons • Podcasts inspire an emotional connection • Smarter consumers • Consumers have more money • Consumers network more The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  46. 46. TheReason This is your content. The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series
  47. 47. pre-Podcasting
  48. 48. Pre-Podcasting • Research: Where do I find podcasts? • iTunes • Podcast Alley • Podcast Directory • PodNova pre-Podcasting
  49. 49. Pre-Podcasting • Listen: How do I listen to podcasts? • iTunes • Juice • Zune • Online pre-Podcasting
  50. 50. Pre-Podcasting • Listen: How do I watch podcasts? • iTunes • Miro • Online • TiVo pre-Podcasting
  51. 51. Pre-Podcasting • Be organized. • Keep everything in one folder • Label by show, date • Backup regularly • Consider an external drive (or two) pre-Podcasting
  52. 52. podcastPlanning
  53. 53. Planning • C.A.S.T. - Podcaster Perspective • Content • What do you like to talk about? • What are you passionate about? • What do people talk to you about? podcastPlanning
  54. 54. Planning • C.A.S.T. - Podcaster Perspective • Authoritative • Be an expert on your topic • Know experts on your topic • Speak from experience podcastPlanning
  55. 55. Planning • C.A.S.T. - Podcaster Perspective • Specific • The more specific the topic, the broader the appeal. • Find a small, focused niche. • Stay on topic. podcastPlanning
  56. 56. Planning • C.A.S.T. - Podcaster Perspective • Technical • First impression doesn’t take long. • Audio: Sound professional. • Video: Look professional. podcastPlanning
  57. 57. Planning • C.A.S.T. - Audience Perspective • Current • Fresh, relevant • Interesting and informative podcastPlanning
  58. 58. Planning • C.A.S.T. - Audience Perspective • Audience • Know your audience • Involve the audience. • Listening you, not audience podcastPlanning
  59. 59. Planning • C.A.S.T. - Audience Perspective • Social • Opportunities to engage • Convenient podcast options • Easy promotion options podcastPlanning
  60. 60. Planning • C.A.S.T. - Audience Perspective • Time • Set the frequency • Consistent schedule • Consistent length podcastPlanning
  61. 61. Planning • Topic • What do you do? • What does your company do? • What industry are you in? • Are you filling a need? podcastPlanning
  62. 62. Planning • Format • Talent • Segments • Music • Length & Schedule podcastPlanning
  63. 63. Talent • Host or co-host? • Co-hosts • More interesting for you • More engaging for audience • Easier, more fun podcastPlanning
  64. 64. Segments Organizing your podcast into segments gives it structure and establishes expectations for your audience. podcastPlanning
  65. 65. Segments • Open: Music, voiceover • Introduction • Segment 1 • Transition: Music, voiceover • Segment 2 • Transition: Music, voiceover • Segment 3 • Tease: Next episode • Close: Music, voiceover podcastPlanning
  66. 66. Samples • Guest interviews • Lists • Frequently asked questions • Tips & suggestions • Respond to emails, voice-mails, Tweets • Reviews & recommendations • News • Instructional • Behind-the-scenes podcastPlanning
  67. 67. Script • Open - :15 • Welcome, preview - 1:00 • Health care reform & medical records - 5:00 • Bumper - :10 • Interview: Health care provider - : 5:00 • Bumper - :10 • Voicemail, email questions - 5:00 • Preview next episode - :30 • Close, call to action - :15 podcastPlanning
  68. 68. Where do I get music for my podcast?
  69. 69. Music If you did not create the music or do not have permission from the creators of the music you want to use in your podcast, you can not use the music. podcastPlanning
  70. 70. Music • Make your own music • Apple Garageband (Mac) • Adobe Audition (Windows) podcastPlanning
  71. 71. Music • Podsafe music Podsafe music is speci cally allowed for use in podcasts. • MusicAlley.com • MusicPodcasting.org podcastPlanning
  72. 72. Music • Royalty Free Music Stock music licensed for a fee. • ProductionTrax.com • RoyaltyFreeMusic.com podcastPlanning
  73. 73. How long should your podcast be?
  74. 74. Length & Schedule • 10-12 minute attention span • 10-15 minutes, 3 x 5 minutes • Preparation requires at least double the length of the podcast before and after production • Shorter podcasts require less space podcastPlanning
  75. 75. Length & Schedule • Regular contact with listeners is important • Posting podcasts weekly is most common • Sustained series of episodes • 3-month commitment - 12 episodes podcastPlanning
  76. 76. Location • Computer, recording equipment • Quiet, distraction-free space • Carpet, furniture to dampen sound • Minimize ambient noise • Professional studio: sound booth, radio station, TV station podcastPlanning
  77. 77. podcastProduction
  78. 78. Equipment • Hardware requirements • Modern computer • Broadband connection • External hard drive (x 2) • Speakers & headphones podcastProduction
  79. 79. Equipment • Microphone • Don’t use the built-in • Don’t use a web-cam • Don’t use a DV camera • Don’t use your phone podcastProduction
  80. 80. Equipment • Microphone • USB external microphone (x 2) • Unidirectional, dynamic-type • Stand (x 2) • Rode Podcaster podcastProduction
  81. 81. Equipment • Software Requirements • Audacity: recording & editing • LAME MP3 encoding • iTunes • QuickTime (Pro) podcastProduction
  82. 82. Production • MP3 • Most common audio file format • 128 kbps, 44 kHz • 1.0 MB/min podcastProduction
  83. 83. Production Have fun. Be yourself. It’s only a podcast. podcastProduction
  84. 84. podcastPublishing
  85. 85. Publishing Before you even think about producing a podcast, you need to have a website with a blog. podcastPublishing
  86. 86. What do I do with this MP3 file now? podcastPublishing
  87. 87. Publishing Gcast Libsyn AudioBoo BlogAmp SolidCasts Blubrry zShare Twaudio DailySplice Podbean podcastPublishing
  88. 88. Publishing • Podbean • Free - 100 MB (100 minutes), 5GB • Automatic RSS • iTunes • Embeddable player podcastPublishing
  89. 89. Publishing • Odiogo: Blog to podcast • TalkShoe: Record telephone conferences, conversations • GarageBand, Adobe Audition • Max podcastPublishing
  90. 90. Publishing • Blog entry accompanies podcast • Helps with SEO • Location for conversation • Assume your podcast will end up on other sites • Provide easy tools for promotion podcastPublishing
  91. 91. Publishing • Podcast • Blog • iTunes • Twitter • Facebook & LinkedIn podcastPublishing
  92. 92. Podcast? Sure. Me? No. Hire a professional.
  93. 93. podcastVideo
  94. 94. Video • Video podcast can accomplish goals not possible with text or audio tools. • Human face offers even more of a connection. podcastVideo
  95. 95. Video • Human face, connection • Content only accomplished through video podcastVideo
  96. 96. Equipment • Hardware requirements • Modern computer • Broadband connection • External hard drive (x 2) • Speakers & headphones podcastVideo
  97. 97. Equipment • Additional equipment • Microphone • Tripod • Lights podcastVideo
  98. 98. Equipment • Camera • Not a phone camera • Not a ip phone • Not a web cam podcastVideo
  99. 99. Equipment • Software Requirements • Apple iMovie • Adobe Premiere • QuickTime (Pro) • MPEG Streamclip podcastVideo
  100. 100. Online YouTube Google Video Vimeo Revver Viddler Kyte Podbean Flickr TubeMogul blip.tv podcastVideo
  101. 101. Video? Sure. Me? No. Hire a professional.
  102. 102. 3things
  103. 103. 3things • You have to have something to say • Don’t miss an opportunity to engage • Start podcasting 3things
  104. 104. thankYou jay@oneclicksportsnews.com Twitter: TheJayJones
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