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Jay Jones - Co-Founder, Co-Owner
One Click Sports News
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S P O R T S N E W S

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What is a podcast?

iPod

Broadcast

Podcast

podcastingDefinitions

Podcast
Downloadable long-form audio/
video posted online for listening on a
device and a time of your choosing.
podcastingDefinitions

Podcast
Does not include downloading
individual les.
podcastingDefinitions

Podcast
• Episodic
• Downloadable
• Program-oriented featuring a host or
theme
• Automatic distribution
podcastingDefinitions

Podcast
• Audio
• Audio + Graphics
• Video
podcastingDefinitions

Podcaster
Inividual who produces digital media
for online distribution.
• Host
• Talent
• Creative
podcastingDefinitions

Audio
Audio-only podcast that can be
downloaded to your computer or
mobile device using RSS (Really
Simple Syndication). The most
common audio le format is MP3.
podcastingDefinitions

Audio + Graphics
Podcast featuring images, such as
graphics or photographs, that play in
time with traditional podcast audio.
podcastingDefinitions

Audio + Graphics
• Slideshow with audio
• Multimedia format
• Video-like
• Formats: Audio+ (Windows),
Enhanced podcast (Apple)
• Quicktime, Flash, online
podcastingDefinitions

Slidecast
• Audio podcast
• Combined with slideshow
presentation
• Created by presentation software,
such as PowerPoint or Keynote
• Lectures, seminars
podcastingDefinitions

Slidecast
podcastingDefinitions

Photo Story
podcastingDefinitions

Video
Videos delivered to an on demand
online channel. Web series most
commonly distributed in this form.
podcastingDefinitions

Video
• Adults who watch videos online
nearly doubled since 2006
• Near universal for young adults
• Grown across all age groups
• Online video moving into space
typically reserved for television
The Audience for Online Video-Sharing Sites Shoots Up, July 2009, Pew Internet & American Life Project

Video
• Vodcast
• Vidcast
• Video podcast
• Vlog, video blogging
• Screencasts
podcastingDefinitions

Video
• iTunes
• YouTube
• Vimeo
• Google Video
• blip.tv
podcastingDefinitions

NE
W
Video
podcastingDefinitions

Podcast
• Autocasting
• Converting text to speech
• Learncasting
• Educational materials
• Photofeed
podcastingDefinitions

Podcast
• Audio, Mixed Media, Video
• Episodic
• Downloadable
• Program-oriented featuring a host or
theme
• Automatic distribution
podcastingDefinitions

podcastingReasons

How many have heard
of podcasting?
2008 2009
Yes
37% Yes
43%
No
No 57%
63%
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series

How many have listened
to a podcast?
30.0
22.5
15.0
7.5
0
2006 2007 2008 2009
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series

Who has watched or
listened to a podcast?
No
25%
Yes
75%
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series

Why should you
produce a podcast?

Reasons
• Engagement
• Expertise
• Express
• Exhibit
• Event
podcastingReasons

Engagement
Direct connection and interaction
with the audience that works for
them.
podcastingReasons

Engagement
Getting the audience to take a
measurable action.
podcastingReasons

Engagement
• Metrics
• Visits
• Pageloads
• Unique visitors
• Time on site
podcastingReasons

Engagement
• Comment on podcast
• Link to podcast
• Email questions
• Subscribe to podcast
• Purchase
podcastingReasons

Engagement
Purchasing is the
ultimate engagement.
podcastingReasons

Event
An event is a measurable action.
• Download
• Subscribe
• Comment
• Link
podcastingReasons

Expertise
• Podcasting asserts a level of
expertise
• Recognition as an expert
• Hosts are seen as trustworthy
• Creates a lasting resource
podcastingReasons

Expertise
• Creating a lasting resource
• Podcast includes blog entry
• Increases SEO
• Online forever
podcastingReasons

Express
• Tell your story in your voice that’s
convenient for your audience.
• Control your message
podcastingReasons

Exhibit
• Don’t just tell your story,
demonstrate your story.
• Audibly, visually show your story.
podcastingReasons

Reasons
• Podcast consumers are well-
educated
• Podcast consumers live in higher
income households
• Podcast consumers are active social
networkers
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series

UnReasonable
• Not committed to doing a good job
• Only a piece to the puzzle
• Don’t have the time.
• Looking to go “viral”

UnReasonable
• Just trying to sell.
Podcast audience is resistant to
unwelcome advertising and employs
methods to block advertising at a
higher rate than non-podcast
consumers.
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series

MoreReasons
• Podcasts inspire an emotional
connection
• Smarter consumers
• Consumers have more money
• Consumers network more
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series

TheReason
This is your content.
The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series

pre-Podcasting

Pre-Podcasting
• Research: Where do I find podcasts?
• iTunes
• Podcast Alley
• Podcast Directory
• PodNova
pre-Podcasting

Pre-Podcasting
• Listen: How do I listen to podcasts?
• iTunes
• Juice
• Zune
• Online
pre-Podcasting

Pre-Podcasting
• Listen: How do I watch podcasts?
• iTunes
• Miro
• Online
• TiVo
pre-Podcasting

Pre-Podcasting
• Be organized.
• Keep everything in one folder
• Label by show, date
• Backup regularly
• Consider an external drive (or two)
pre-Podcasting

podcastPlanning

Planning
• C.A.S.T. - Podcaster Perspective
• Content
• What do you like to talk about?
• What are you passionate about?
• What do people talk to you
about?
podcastPlanning

Planning
• C.A.S.T. - Podcaster Perspective
• Authoritative
• Be an expert on your topic
• Know experts on your topic
• Speak from experience
podcastPlanning

Planning
• C.A.S.T. - Podcaster Perspective
• Specific
• The more specific the topic, the
broader the appeal.
• Find a small, focused niche.
• Stay on topic.
podcastPlanning

Planning
• C.A.S.T. - Podcaster Perspective
• Technical
• First impression doesn’t take long.
• Audio: Sound professional.
• Video: Look professional.
podcastPlanning

Planning
• C.A.S.T. - Audience Perspective
• Current
• Fresh, relevant
• Interesting and informative
podcastPlanning

Planning
• C.A.S.T. - Audience Perspective
• Audience
• Know your audience
• Involve the audience.
• Listening you, not audience
podcastPlanning

Planning
• C.A.S.T. - Audience Perspective
• Social
• Opportunities to engage
• Convenient podcast options
• Easy promotion options
podcastPlanning

Planning
• C.A.S.T. - Audience Perspective
• Time
• Set the frequency
• Consistent schedule
• Consistent length
podcastPlanning

Planning
• Topic
• What do you do?
• What does your company do?
• What industry are you in?
• Are you filling a need?
podcastPlanning

Planning
• Format
• Talent
• Segments
• Music
• Length & Schedule
podcastPlanning

Talent
• Host or co-host?
• Co-hosts
• More interesting for you
• More engaging for audience
• Easier, more fun
podcastPlanning

Segments
Organizing your podcast into
segments gives it structure and
establishes expectations for your
audience.
podcastPlanning

Segments
• Open: Music, voiceover
• Introduction
• Segment 1
• Transition: Music, voiceover
• Segment 2
• Transition: Music, voiceover
• Segment 3
• Tease: Next episode
• Close: Music, voiceover
podcastPlanning

Samples
• Guest interviews
• Lists
• Frequently asked questions
• Tips & suggestions
• Respond to emails, voice-mails, Tweets
• Reviews & recommendations
• News
• Instructional
• Behind-the-scenes
podcastPlanning

Script
• Open - :15
• Welcome, preview - 1:00
• Health care reform & medical records - 5:00
• Bumper - :10
• Interview: Health care provider - : 5:00
• Bumper - :10
• Voicemail, email questions - 5:00
• Preview next episode - :30
• Close, call to action - :15
podcastPlanning

Where do I get music
for my podcast?

Music
If you did not create the music or do
not have permission from the
creators of the music you want to use
in your podcast, you can not use the
music.
podcastPlanning

Music
• Make your own music
• Apple Garageband (Mac)
• Adobe Audition (Windows)
podcastPlanning

Music
• Podsafe music
Podsafe music is speci cally allowed
for use in podcasts.
• MusicAlley.com
• MusicPodcasting.org
podcastPlanning

Music
• Royalty Free Music
Stock music licensed for a fee.
• ProductionTrax.com
• RoyaltyFreeMusic.com
podcastPlanning

How long should your
podcast be?

Length & Schedule
• 10-12 minute attention span
• 10-15 minutes, 3 x 5 minutes
• Preparation requires at least double
the length of the podcast before and
after production
• Shorter podcasts require less space
podcastPlanning

Length & Schedule
• Regular contact with listeners is
important
• Posting podcasts weekly is most
common
• Sustained series of episodes
• 3-month commitment - 12 episodes
podcastPlanning

Location
• Computer, recording equipment
• Quiet, distraction-free space
• Carpet, furniture to dampen sound
• Minimize ambient noise
• Professional studio: sound booth,
radio station, TV station
podcastPlanning

podcastProduction

Equipment
• Hardware requirements
• Modern computer
• Broadband connection
• External hard drive (x 2)
• Speakers & headphones
podcastProduction

Equipment
• Microphone
• Don’t use the built-in
• Don’t use a web-cam
• Don’t use a DV camera
• Don’t use your phone
podcastProduction

Equipment
• Microphone
• USB external microphone (x 2)
• Unidirectional, dynamic-type
• Stand (x 2)
• Rode Podcaster
podcastProduction

Equipment
• Software Requirements
• Audacity: recording & editing
• LAME MP3 encoding
• iTunes
• QuickTime (Pro)
podcastProduction

Production
• MP3
• Most common audio file format
• 128 kbps, 44 kHz
• 1.0 MB/min
podcastProduction

Production
Have fun. Be yourself.
It’s only a podcast.
podcastProduction

podcastPublishing

Publishing
Before you even think about
producing a podcast, you need to
have a website with a blog.
podcastPublishing

What do I do with this
MP3 file now?
podcastPublishing

Publishing
Gcast Libsyn
AudioBoo BlogAmp
SolidCasts Blubrry
zShare Twaudio
DailySplice Podbean
podcastPublishing

Publishing
• Podbean
• Free - 100 MB (100 minutes), 5GB
• Automatic RSS
• iTunes
• Embeddable player
podcastPublishing

Publishing
• Odiogo: Blog to podcast
• TalkShoe: Record telephone
conferences, conversations
• GarageBand, Adobe Audition
• Max
podcastPublishing

Publishing
• Blog entry accompanies podcast
• Helps with SEO
• Location for conversation
• Assume your podcast will end up on
other sites
• Provide easy tools for promotion
podcastPublishing

Publishing
• Podcast
• Blog
• iTunes
• Twitter
• Facebook & LinkedIn
podcastPublishing

Podcast? Sure. Me? No.
Hire a professional.

podcastVideo

Video
• Video podcast can accomplish goals
not possible with text or audio tools.
• Human face offers even more of a
connection.
podcastVideo

Video
• Human face, connection
• Content only accomplished through
video
podcastVideo

Equipment
• Hardware requirements
• Modern computer
• Broadband connection
• External hard drive (x 2)
• Speakers & headphones
podcastVideo

Equipment
• Additional equipment
• Microphone
• Tripod
• Lights
podcastVideo

Equipment
• Camera
• Not a phone camera
• Not a ip phone
• Not a web cam
podcastVideo

Equipment
• Software Requirements
• Apple iMovie
• Adobe Premiere
• QuickTime (Pro)
• MPEG Streamclip
podcastVideo

Online
YouTube Google Video
Vimeo Revver
Viddler Kyte
Podbean Flickr
TubeMogul blip.tv
podcastVideo

Video? Sure. Me? No.
Hire a professional.

3things

3things
• You have to have
something to say
• Don’t miss an opportunity
to engage
• Start podcasting
3things

thankYou
jay@oneclicksportsnews.com
Twitter: TheJayJones