Policy Primer for Net303. Chosen platform Tumblr. Overview of Terms of Service and Privacy Policy.

1. Policy Primer
NET 303
Davida Aerlic
Tumblr
An overview: Terms of
Service & Privacy Policy

2. When using Tumblr…

3. “you are consenting to
thecollection, transfer,
manipulation, storage,
disclosure and other
uses of yourinformation
(Tumblr, 2012).”

4. Tumblr is a free platform designed to
create and share text, images, audio and video
material.

5. So who owns the content you
create on Tumblr?

6. intellectual
You own all
property rights to the
content you create and Tumblr
third parties
and/or
retain ownership of
all intellectual property rights in all
material other than
yours (Tumblr, 2012).

7. A few other things to consider
when posting to Tumblr…

8. When you make something
publicly available on
the Internet, it becomes
practically IMPOSSIBLE
to take down all copies
of it.

9. Therefore, when posting you
should consider that all
publicly-posted
material will be available to
other Tumblr users
and users of other social
media sites and this material
can be distributed and
analysed via these sites.
(Tumblr, 2012)

10. Your Tumblr
account could be
suspended
or
terminated
at anytime…

11. Tumblr retains the right to create
limits on and related to use of the services in its
sole discretion at any time with or without
notice. With new products, services, and
features launching all the time, they need the
flexibility to make changes, impose
limits, and occasionally suspend or terminate
certain offerings (like features that flop).
They can also suspend any individual
account at any time (Tumblr, 2012).

12. Does Tumblr inform
you when it changes it’s
Terms of Service?

13. Tumblr can modify its Terms
of Service at any time by
posting a revision
through the website and by
providing notice to you
usually via email.

14. Registration, Tumblr
URLs, and Security

15. “One of the great features of Tumblr's
products is customizability, and bloggers
have a lot of flexibility in how their blogs
behave. When you visit a blog in our
network, that blog may collect more
information than we do, and may provide
information to third parties that we have
no relationship with, including to
advertisers (Tumblr, 2012)”

16. Does Tumblr collect
information from my
blog?

17. “One of the great features of Tumblr's
products is customizability, and bloggers have
a lot of flexibility in how their blogs behave.
When you visit a blog in our network, that
blog may collect more information than we
do, and may provide information to third
parties that we have no relationship with,
including to advertisers (Tumblr, 2012)”

18. What Information does
Tumblr Collect and
How Do They Use It?

19. Who Does Tumblr
Share Your
Information with?

20. Tumblr never shares
information from
you unless…

21. they have your
permission to
share that
information

22. Or they have given
you prior notice
that the information
will be shared

23. Or that information
that does not
identify you

24. Is Your Information Secure?

25. Basically your information is as secure
as you make it.
To prevent unauthorized access to
your Tumblr account select and protect
your password appropriately and limit
access to your computer and browser.
And don’t forget to sign out after
you’ve finished using Tumblr’s services.

26. Can the Privacy Policy
be changed at any time like
Terms of Service?

27. Tumblr can amend their
Privacy Policy
from time to time, using
the process for
modifications
set forth in our Terms of
Service.
The use of information
they collect now is
subject to the Privacy
Policy in effect at the
time such information is
used (Tumblr, 2012).

28. Important privacy point

29. In some cases Tumblr
collects information about
content you provide to
the services.
For instance, the mobile
device you use and your
phone number might be
collected to improve
services. However, you will
have a choice as to
whether this information is
collected and store
(Tumblr, 2012).

30. Also in some cases Tumblr
may choose to buy or sell
business assets.
In these transactions, user
information is
typically one of the
transferred business
assets (Tumblr, 2012).

31. Furthermore, if Tumblr’s
assets, were
acquired, or if they
were to go out of
business or enter
bankruptcy, user
information would
be one of the assets that is
transferred or acquired by a
third party(Tumblr,
2012).

32. It is important for
users to know that such
transfers may occur,
and that any acquirer of
us or our assets may
continue to use your
Personal
Information as set
forth in this policy
(Tumblr, 2012).

33. A company you may not know
could end up with your Tumblr
information.
How does that make you feel?

34. “The real privacy
concerns arise when users
allow people they do not
know and normally
would not trust
to have access to the
personally identifiable
information they have
made available.
(Goettke and Christiana,
2007). “

35. How young is too
young for Tumblr?

36. You have to be at least
13 years old to
use Tumblr as
Tumblr is based on
U.S. federal and state
legislation.

37. Deleted your Tumblr
account…. But what happens to the
information shared across
Tumblr blogs?

38. “Deleting your Account may not fully remove the content you have
published from our systems, as caching of, backups of, copies of,
or references to your Account information may not be
immediately removed (Tumblr, 2012).”
“In addition, given the nature of sharing on the Services,
some of the public activity on your Account prior to deletion (such as
Re-blogs of your blog posts) may remain stored on our servers and
accessible to the public (Tumblr, 2012).”

39. A few more interesting facts
about Tumblr…

40. Community Guidelines
As a global platform for creativity and self-
expression, Tumblr is deeply committed to supporting
and protecting freedom of speech.
Tumblr also celebrates creativity so FEEL FREE to express
yourself freely and to reflect who you are, and what you
love, think, witness, and believe (Tumblr, 2012).

41. “Unlike democracies, which enable citizens to
express political opposition through the
voting booth, non-democratic regimes
provide little or no formal outlets for political
dissent. In the absence of these formal
outlets, actors that oppose specific policies or
entire regimes must express their opposition
via extra-legal means directed at state
authority (Mclaughlin, 2003).”

42. However Tumblr is not for…
Malicious bigotry, harm to minors,
promotion and glorification of self-harm, gore
and mutilation content, sexually
explicit videos, non-genuine social
gesture schemes, username and URL
abuse, spam

43. or…
Mass registration and
automation, unauthorized contests,
sweepstakes, or giveaways, third-party
theme distribution, copyright and
trademark infringement

44. or…
impersonation, stalking, or
privacy
harassment,
violations, and resource abuse,
unlawful uses and content

45. “Though they are intended to
positively contribute to
society, negative aspects
invariably surface as by-
products of the development of
new technologies such
as these (Patchin and Hinduja,
2006).”

46. Termination and Deletion

47. On termination of your Account
or upon your deletion of
particular pieces of Subscriber
Content from the Services, Tumblr shall
make reasonable efforts to make such
Subscriber Content inaccessible
and cease use of it; however,
you acknowledge and agree that:

48. caching of, copies of, or
references to the users
content may not be
immediately removed;

49. such removed content
may persist in backups
(not available to others) for a
reasonable period
of time; and

50. such removed content may
be available (and stored on
our servers) through the
accounts of other users
because of re-blogging
(Tumblr, 2012).

51. “Censorship is the moral or
legislative process by
which society “agrees” to limit
what an individual can do, say,
think, or see. All societies
have forms of censorship,
effective only with sufficient
threat and severity
of punishment for violating the
censorship rule (Depken, 2006).”

52. References
Patchin, J., & Hinduja, S. (2006). Bullies Move Beyond the Schoolyard. Youth Violence and Juvenile Justice,
4(2). Retrieved from: Curtin Library Database
Depken, C. (2006). Who Supports Internet Censorship? First Monday, 11(9).
Retrieved from: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1390/1308
Tumblr. 2012. Terms of Service. Retrieved from: http://www.tumblr.com/policy/en/terms_of_service
Tumblr. 2012. Privacy Policy. Retrieved from: http://www.tumblr.com/policy/en/privacy
Tumblr. 2012. Community Guidelines. Retrieved from: http://www.tumblr.com/policy/en/community
Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science
199r: Special Topics in Computer Science Computation and Society: Privacy and Technology. Retrieved
from: http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf
Laughlin, S. (2003). The use of Internet for political action by non-state dissident actors in Middle East.
Retrieved from: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1096/1016