(#hash)tag, you're it: How social media websites changed how The Intrepid and other news organizations operate
(#hash)tag, you’re itHow social media websites changed how * and other news organizations operate
First, what is social media?“Social media essentially is a category of online media where people are talking, participating,sharing, net working and bookmarking online.” - Ron Jones, President/CEO of Symetri Internet Marketing
What does that mean to us?“Around 81 percent of Generation Y uses Facebookdaily—a percentage that is more than double of thosereading newspapers or watching TV. (Also) 25 percentuses YouTube, 20 percent uses Twitter and 45 percentfrequents blogs daily.” - CreativeDepartment.com e Concise Oxford English Dictionary has added400 words to its 12th-edition dictionary, includingretweet, woot, sexting and cyberbullying. Earlier in2011, it added OMG, LOL and <3 as oﬃcial words.
What does that mean to us?“156 students who were interviewed at the veschools about their research habits mentioned Googlemore than any other other database.” - EthnographicResearch in Illinois Academic Libraries Project“Increasing research on social media’s eﬀects onhuman interaction has revealed the development ofantisocial behavior, narcissism, (lower grades, lowerretention rates) and a slew of other character awsand negative by-products.” - Larry Rosen
Reality of the 21st century Preferred news delivery may be via smart phones, tablets and social media (ie: Twitter). Journalists may need to learn how to tweet, take pictures and edit video to get a job.
Reality of the 21st century Letters to the editors and writers may slowly be replaced to @replies and Facebook comments. Social media can make a journalist’s mistake something viral. Social media will be the ultimate truth serum.
Reality of the 21st century Social media can lead to a revolution More information = more clutter = greater need for journalists If you didn’t know how to use or understand the technology, could you have covered this?
How will help my career? Just like how users comment on local issues on Facebook, Twitter hashtags can garner similar results Potential stories about Foursquare usage on campus, WSBU nomination, an article written about alumni, etc... searching #Bonas
How will help my career? Location-based marketing, advertising Potential sources? Calculate basic data? Patterns? Reviews: restaurants, malls, art shows, etc...
Get exclusive interviews All campus media asked is Mike Posner is available for interviews Launched Twitter campaign, asking The Intrepid’s followers to tweet Mike Posner directly Alumni, students, professors, non-Bona’s students joined!
Get exclusive interviews The Intrepid is the only campus news organization to get the interview! #PosnerQ
FREQUENCYWhich organization would you go for your news?
How has used social mediaUse tweets from students,faculty and alumni to createa “community pulse”#BonasFF, #TheIntrepidLook at St. Bonaventuresocial media sites for news
What plans to doCitizen journalism 2.0@Intrepid_News, etc...SM sponsorships/advertisementQR Code as teasersGoogle Docs
What does all this mean for 21st century journalists?• Mass communications industry is changing faster than ever• Social media has, in some sense, taken jobs away, but successful journalists have adapted and learned to utilize it as a powerful tool• Understanding social media gives you the highest chance to get a job straight out of college — especially if you’ve built a brand
What does all this mean for 21st century journalists?• Whether you become a sports blogger, a news writer, a fashionista or public relations expert, be conscious of building a brand• Social media will be the ultimate truth serum, allowing journalist to keep up with news worldwide and locally, but also makes it harder for reporters to make errors in fact and get away with it