Find Your Voice on Twitter: Kelly Herrick: Abacus Lighting

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Kelly Herrick is a highly experienced marketer and shares her experience in developing a B2B twitter campaign, and provides evidence of its success for Abacus Lighting.

Kelly Herrick is a highly experienced marketer and shares her experience in developing a B2B twitter campaign, and provides evidence of its success for Abacus Lighting.

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  • Intro – Abacus journey
  • Social network140 charactersPrivate or public75m tweeters (Jan 2010)80% less than 10 tweets
  • Before you start ask yourself why? Is it right for my business?Do I have time? Do I understand it?How will I measure the success? What do I want from it?Start by listening.
  • Are you a person or a brand?A person can be the face of a company – more human?Name – photo, pageStick to your brand values and are of expertise for your tone of voiceIt is not a broadcast tool – it is a conversation, engage peopleProvide interesting content – build your followers
  • Signpost for marketing activity. Engage people in web content, movies, images, discussions, blog posts. Online promotionsInternally – for employees to twitter to each other, or like minded communities to use (private)Search – find out what’s trending, what people are saying, what they are interested in. How is your brand or product doing? Who are the twitter influencers?Or a combination of all 3!
  • Tweet deck is a must!You can even download the smartphone app – tweet on the goManage you mentions, direct messages, new followers and search columnsPop up previewsLink accounts, use multiple accounts
  • Bit.ly – link track – ROITwit search – trendingTwit pic – images ROITwit vid – movies ROIListorious – find and follow – increase your followers.
  • Abacus have hadIncreased web traffic – now in our top 20 referring sites, outperforming some industry referral sitesMedia contacting us/engagementSourced suppliers Initial contact with overseas suppliersOrganised a visit with a trade associationBrokered a marketing deal for exclusive free advertising to one of our target markets

Transcript

  • 1. Finding your voice on
  • 2.
  • 3. Why tweet?
    How do I tweet?
  • 4.
  • 5. Look here!
  • 6. TweetDeck
    Look here!
  • 7. Twitter Tools
    Look here!
    and many more...
  • 8. What results can I expect?