Master Workshop Business Modeling - The Institute Mexico

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Master Workshop Business Modeling - The Institute Mexico

  1. 1. We don’t see things as theyare, we see them as we are
  2. 2. Digital Nomadz
  3. 3. I help companies improve their online and offline listening skills. I facilitate creativeworkshops that teach about working with internet and create smarter companies and organizations, mostly in healthcare. I also love to help entrepreneurs with agood idea, design feasible business models for it and make their dream a success! Diana Vermeij @dianavermeij (twitter)
  4. 4. I believe we don’t see things as they are, we see them as we are.I like to be they guy that showsshow people what is possible so they become even better versions of themselves. Steven Zwerink @szwerink (twitter)
  5. 5. So, who are you?
  6. 6. Content
  7. 7. Content
  8. 8. Why Business Modeling?Content
  9. 9. Why Business Modeling?Content The Business Model Canvas
  10. 10. Why Business Modeling?Content The Business Model Canvas Applying the Business Model Canvas
  11. 11. What is the business model of the APPLE iPod?
  12. 12. What is the business model of the APPLE iPod? You have 10 minutes!
  13. 13. Why Business Modeling?
  14. 14. Why a business modeling workshop?1. To make sure we speak the same language
  15. 15. Say, your out drinking with some friends..
  16. 16. And you hear a song that you like..
  17. 17. But you don’t know the title or the artist..
  18. 18. Meet Shazam!
  19. 19. This is how it works:Hold up your phone
  20. 20. This is how it works:Hold up your phonePress ‘Tag now’
  21. 21. This is how it works:Hold up your phonePress ‘Tag now’Wait...
  22. 22. This is how it works:Hold up your phonePress ‘Tag now’Wait...And... Done!
  23. 23. The figures:
  24. 24. The figures:• 2.000.000 identified songs per day
  25. 25. The figures:• 2.000.000 identified songs per day• 200.000 people buy the song!
  26. 26. The figures:• 2.000.000 identified songs per day• 200.000 people buy the song!• That is 10%!
  27. 27. They didn’t give a ****about the status quo models
  28. 28. Why a business modeling workshop?2. Business Model Innovation is CRUCIAL to keep creating VALUE
  29. 29. DSM Innovation CenterCONFIDENTIAL
  30. 30. THERE IS NONE No picture available
  31. 31. But we can be more systematic with ourcreativity while searching for the next...
  32. 32. discuss with your seat neighbor what a business model is and write down your definition
  33. 33. ?what elements did you mention in your definition?
  34. 34. Definition Business Model
  35. 35. Definition Business Model A business model describes how an organizationcreates, delivers, and captures value (economic, social, or other forms of value)
  36. 36. Why a business modeling workshop?3. To identify the right elements of a business model
  37. 37. Design
  38. 38. What is Design?
  39. 39. “The only thing that is not designed is nature” Dave Kelly, IDEOFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  40. 40. “adaptation of means to a preconceived end” dictionary.comFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  41. 41. “transformation of existing conditions into preferred ones” Herbert Simon, 1969FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  42. 42. Why design?
  43. 43. Why design?• Design is not the weapon for marketing
  44. 44. Why design?• Design is not the weapon for marketing• Design does not exist only for the design
  45. 45. Why design?• Design is not the weapon for marketing• Design does not exist only for the design• The design is the reason you exist
  46. 46. Why design?• Design is not the weapon for marketing• Design does not exist only for the design• The design is the reason you exist• You design the object not for the object but for the result
  47. 47. Why design?• Design is not the weapon for marketing• Design does not exist only for the design• The design is the reason you exist• You design the object not for the object but for the result• A business model also deserves a unique design
  48. 48. Why a business modeling workshop?4. “Business people don’t just need to understanddesigners better; they need to become designers” Roger Martin, Rotman School of Management
  49. 49. Why a business modeling workshop?
  50. 50. Why a business modeling workshop?1. To make sure we speak the same language
  51. 51. Why a business modeling workshop?1. To make sure we speak the same language2. Business Model Innovation is crucial to keepcreating value
  52. 52. Why a business modeling workshop?1. To make sure we speak the same language2. Business Model Innovation is crucial to keepcreating value3. To identify the right elements of a businessmodel
  53. 53. Why a business modeling workshop?1. To make sure we speak the same language2. Business Model Innovation is crucial to keepcreating value3. To identify the right elements of a businessmodel4. “Business people don’t just need to understanddesigners better; they need to become designers”
  54. 54. Written by Alex Osterwalder in co- creation with 470 co-authors
  55. 55. BUSINESS MODELCANVAS
  56. 56. 9 Building Blocks
  57. 57. 1. Customer Segments images by JAM
  58. 58. 2. Value Proposition images by JAM
  59. 59. 3. Distribution Channels images by JAM
  60. 60. 4. Customer Relationships images by JAM
  61. 61. 5. Revenue Streams images by JAM
  62. 62. 6. Key Resources images by JAM
  63. 63. 7. Key Activities images by JAM
  64. 64. 8. Key Partners images by JAM
  65. 65. 9. Costs structure images by JAM
  66. 66. Key Activities Value Customer Propositions Relationships Key CustomerPartners Segments Key Distribution Revenue Costs Resources Channels Streams Structure images by JAM
  67. 67. Business Model Canvas KEY KEY VALUE CUSTOMERS CUSTOMERPARTNERS ACTIVITIES PROPOSITION RELATIONS SEGMENTS DISTRIBUTION KEY RESOURCES CHANNELS COSTS STRUCTURE REVENUE STREAMS images by JAM
  68. 68. Business Model Canvas KEY KEY VALUE CUSTOMERS CUSTOMERPARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS DISTRIBUTION KEY RESOURCES CHANNELS COSTS STRUCTURE REVENUE STREAMS
  69. 69. CANVAS OVERLAY - Apple iPod
  70. 70. CANVAS OVERLAY - Apple iPod
  71. 71. CANVAS OVERLAY - Apple iPod
  72. 72. CANVAS OVERLAY - Apple iPod
  73. 73. CANVAS OVERLAY - Apple iPod
  74. 74. CANVAS OVERLAY - Apple iPod
  75. 75. CANVAS OVERLAY - Apple iPod
  76. 76. CANVAS OVERLAY - Apple iPod
  77. 77. CANVAS OVERLAY - Apple iPod
  78. 78. CANVAS OVERLAY - Apple iPod
  79. 79. CANVAS OVERLAY - Apple iPod
  80. 80. CANVAS OVERLAY - Apple iPod
  81. 81. CANVAS OVERLAY - Apple iPod
  82. 82. CANVAS OVERLAY - Apple iPod
  83. 83. CANVAS OVERLAY - Apple iPod
  84. 84. CANVAS OVERLAY - Apple iPod
  85. 85. CANVAS OVERLAY - Apple iPod
  86. 86. CANVAS OVERLAY - Apple iPod
  87. 87. CANVAS OVERLAY - Apple iPod
  88. 88. CANVAS OVERLAY - Apple iPod
  89. 89. AssignmentDesign the business model for an empty box
  90. 90. Using the Canvas - how do we do it?
  91. 91. Using the Canvas - how do we do it? 1. HE P LOT T C AN VAS ON R A POSTE
  92. 92. Using the Canvas - how do we do it? 2. 1. PUT TH AT POSTER HE UP P LOT T ON THE WALL C AN VAS ON R A POSTE
  93. 93. Using the Canvas - how do we do it? 2. 1. PUT TH AT POSTER 3. HE UP P LOT T ON THE DESIG WALL C AN VAS ON N YO UR R BUSIN A POSTE ESS MODE L
  94. 94. ORDER OFBUILDINGBLOCKS
  95. 95. ORDER OF 1. CUSTOMER SEGMENTSBUILDING 2. VALUE PROPOSITIONBLOCKS 3. CUSTOMER RELATIONSHIPS 4. DISTRIBUTION CHANNELS 5. REVENUE STREAMS 6. KEY ACTIVITIES 7. KEY ASSETS 8. KEY PARTNERS 9. COSTS STRUCTURE
  96. 96. IMPORTANT• Everybody writes• Use the post-its• Move them around• Tell us a story 64
  97. 97. What is YOUR business model ?
  98. 98. What is YOUR business model ? You have 10 minutes!
  99. 99. 68
  100. 100. 68
  101. 101. THE END Master Workshop ‘Business Modeling’ for The Institute Mexico @dianavermeij @szwerinkInterested in having us facilitate a workshop like this for your organization? Contact us at: www.digitalnomadz.nl
  102. 102. CreditsBuy the book!

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