Master Workshop Business Modeling - The Institute Mexico
Upcoming SlideShare
Loading in...5
×
 

Master Workshop Business Modeling - The Institute Mexico

on

  • 2,097 views

 

Statistics

Views

Total Views
2,097
Views on SlideShare
2,097
Embed Views
0

Actions

Likes
5
Downloads
263
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Master Workshop Business Modeling - The Institute Mexico Presentation Transcript

  • 1. We don’t see things as theyare, we see them as we are
  • 2. Digital Nomadz
  • 3. I help companies improve their online and offline listening skills. I facilitate creativeworkshops that teach about working with internet and create smarter companies and organizations, mostly in healthcare. I also love to help entrepreneurs with agood idea, design feasible business models for it and make their dream a success! Diana Vermeij @dianavermeij (twitter)
  • 4. I believe we don’t see things as they are, we see them as we are.I like to be they guy that showsshow people what is possible so they become even better versions of themselves. Steven Zwerink @szwerink (twitter)
  • 5. So, who are you?
  • 6. Content
  • 7. Content
  • 8. Why Business Modeling?Content
  • 9. Why Business Modeling?Content The Business Model Canvas
  • 10. Why Business Modeling?Content The Business Model Canvas Applying the Business Model Canvas
  • 11. What is the business model of the APPLE iPod?
  • 12. What is the business model of the APPLE iPod? You have 10 minutes!
  • 13. Why Business Modeling?
  • 14. Why a business modeling workshop?1. To make sure we speak the same language
  • 15. Say, your out drinking with some friends..
  • 16. And you hear a song that you like..
  • 17. But you don’t know the title or the artist..
  • 18. Meet Shazam!
  • 19. This is how it works:Hold up your phone
  • 20. This is how it works:Hold up your phonePress ‘Tag now’
  • 21. This is how it works:Hold up your phonePress ‘Tag now’Wait...
  • 22. This is how it works:Hold up your phonePress ‘Tag now’Wait...And... Done!
  • 23. The figures:
  • 24. The figures:• 2.000.000 identified songs per day
  • 25. The figures:• 2.000.000 identified songs per day• 200.000 people buy the song!
  • 26. The figures:• 2.000.000 identified songs per day• 200.000 people buy the song!• That is 10%!
  • 27. They didn’t give a ****about the status quo models
  • 28. Why a business modeling workshop?2. Business Model Innovation is CRUCIAL to keep creating VALUE
  • 29. DSM Innovation CenterCONFIDENTIAL
  • 30. THERE IS NONE No picture available
  • 31. But we can be more systematic with ourcreativity while searching for the next...
  • 32. discuss with your seat neighbor what a business model is and write down your definition
  • 33. ?what elements did you mention in your definition?
  • 34. Definition Business Model
  • 35. Definition Business Model A business model describes how an organizationcreates, delivers, and captures value (economic, social, or other forms of value)
  • 36. Why a business modeling workshop?3. To identify the right elements of a business model
  • 37. Design
  • 38. What is Design?
  • 39. “The only thing that is not designed is nature” Dave Kelly, IDEOFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  • 40. “adaptation of means to a preconceived end” dictionary.comFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  • 41. “transformation of existing conditions into preferred ones” Herbert Simon, 1969FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  • 42. Why design?
  • 43. Why design?• Design is not the weapon for marketing
  • 44. Why design?• Design is not the weapon for marketing• Design does not exist only for the design
  • 45. Why design?• Design is not the weapon for marketing• Design does not exist only for the design• The design is the reason you exist
  • 46. Why design?• Design is not the weapon for marketing• Design does not exist only for the design• The design is the reason you exist• You design the object not for the object but for the result
  • 47. Why design?• Design is not the weapon for marketing• Design does not exist only for the design• The design is the reason you exist• You design the object not for the object but for the result• A business model also deserves a unique design
  • 48. Why a business modeling workshop?4. “Business people don’t just need to understanddesigners better; they need to become designers” Roger Martin, Rotman School of Management
  • 49. Why a business modeling workshop?
  • 50. Why a business modeling workshop?1. To make sure we speak the same language
  • 51. Why a business modeling workshop?1. To make sure we speak the same language2. Business Model Innovation is crucial to keepcreating value
  • 52. Why a business modeling workshop?1. To make sure we speak the same language2. Business Model Innovation is crucial to keepcreating value3. To identify the right elements of a businessmodel
  • 53. Why a business modeling workshop?1. To make sure we speak the same language2. Business Model Innovation is crucial to keepcreating value3. To identify the right elements of a businessmodel4. “Business people don’t just need to understanddesigners better; they need to become designers”
  • 54. Written by Alex Osterwalder in co- creation with 470 co-authors
  • 55. BUSINESS MODELCANVAS
  • 56. 9 Building Blocks
  • 57. 1. Customer Segments images by JAM
  • 58. 2. Value Proposition images by JAM
  • 59. 3. Distribution Channels images by JAM
  • 60. 4. Customer Relationships images by JAM
  • 61. 5. Revenue Streams images by JAM
  • 62. 6. Key Resources images by JAM
  • 63. 7. Key Activities images by JAM
  • 64. 8. Key Partners images by JAM
  • 65. 9. Costs structure images by JAM
  • 66. Key Activities Value Customer Propositions Relationships Key CustomerPartners Segments Key Distribution Revenue Costs Resources Channels Streams Structure images by JAM
  • 67. Business Model Canvas KEY KEY VALUE CUSTOMERS CUSTOMERPARTNERS ACTIVITIES PROPOSITION RELATIONS SEGMENTS DISTRIBUTION KEY RESOURCES CHANNELS COSTS STRUCTURE REVENUE STREAMS images by JAM
  • 68. Business Model Canvas KEY KEY VALUE CUSTOMERS CUSTOMERPARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS DISTRIBUTION KEY RESOURCES CHANNELS COSTS STRUCTURE REVENUE STREAMS
  • 69. CANVAS OVERLAY - Apple iPod
  • 70. CANVAS OVERLAY - Apple iPod
  • 71. CANVAS OVERLAY - Apple iPod
  • 72. CANVAS OVERLAY - Apple iPod
  • 73. CANVAS OVERLAY - Apple iPod
  • 74. CANVAS OVERLAY - Apple iPod
  • 75. CANVAS OVERLAY - Apple iPod
  • 76. CANVAS OVERLAY - Apple iPod
  • 77. CANVAS OVERLAY - Apple iPod
  • 78. CANVAS OVERLAY - Apple iPod
  • 79. CANVAS OVERLAY - Apple iPod
  • 80. CANVAS OVERLAY - Apple iPod
  • 81. CANVAS OVERLAY - Apple iPod
  • 82. CANVAS OVERLAY - Apple iPod
  • 83. CANVAS OVERLAY - Apple iPod
  • 84. CANVAS OVERLAY - Apple iPod
  • 85. CANVAS OVERLAY - Apple iPod
  • 86. CANVAS OVERLAY - Apple iPod
  • 87. CANVAS OVERLAY - Apple iPod
  • 88. CANVAS OVERLAY - Apple iPod
  • 89. AssignmentDesign the business model for an empty box
  • 90. Using the Canvas - how do we do it?
  • 91. Using the Canvas - how do we do it? 1. HE P LOT T C AN VAS ON R A POSTE
  • 92. Using the Canvas - how do we do it? 2. 1. PUT TH AT POSTER HE UP P LOT T ON THE WALL C AN VAS ON R A POSTE
  • 93. Using the Canvas - how do we do it? 2. 1. PUT TH AT POSTER 3. HE UP P LOT T ON THE DESIG WALL C AN VAS ON N YO UR R BUSIN A POSTE ESS MODE L
  • 94. ORDER OFBUILDINGBLOCKS
  • 95. ORDER OF 1. CUSTOMER SEGMENTSBUILDING 2. VALUE PROPOSITIONBLOCKS 3. CUSTOMER RELATIONSHIPS 4. DISTRIBUTION CHANNELS 5. REVENUE STREAMS 6. KEY ACTIVITIES 7. KEY ASSETS 8. KEY PARTNERS 9. COSTS STRUCTURE
  • 96. IMPORTANT• Everybody writes• Use the post-its• Move them around• Tell us a story 64
  • 97. What is YOUR business model ?
  • 98. What is YOUR business model ? You have 10 minutes!
  • 99. 68
  • 100. 68
  • 101. THE END Master Workshop ‘Business Modeling’ for The Institute Mexico @dianavermeij @szwerinkInterested in having us facilitate a workshop like this for your organization? Contact us at: www.digitalnomadz.nl
  • 102. CreditsBuy the book!