Developing
Social Media Strategy:
What to Consider?
Aisha Hillary
Communication Specialist,
New Media & Brand
sbs.com.au

Agenda
What & types?
Why & how?
Why engage your business?
Some examples at SBS
Summary - what does success look like?

Social media..
The use of electronic &
internet tools for the purpose
of sharing and discussing
information and experiences
with others.

It’s not niche
− 5.1 social networking
− 7 sharing photos
− 3.6 sharing video
− 4.5m reading blogs (1.5 with own
blog)
− 3.2 submit product review
The Nielsen Online Consumer Generated Media Report 2008

Why Engage?
− Reach out & connect to customers
− Brand awareness
− Provide unique & relevant
information
− Stronger insights
− Build advocates - loyalty
− Consumer validation

Types of Strategy
Establish your strategy
Types:
− Awareness
− Customer Relations
− Crisis Management
− Corporate Reputation Management
− Event Activation
− Product Promotion & Sales
− Internal Communications

The How…

Overarching Principals
1. Listen & Understand
2. Context & Commitment
3. Create & Deliver
4. Listen, Engage & Facilitate
5. Evaluate, Learn & Listen again…

1. Listen & Understand

2. Context & Commitment

3. Create & Deliver

4. Listen- Engage - Facilitate

5. Evaluate, Learn & Listen
Again…

Why Engage Your Business?

At SBS

The road to engagement…

Thank you!
Aisha Hillary
m) 041 51 666 73
e) aisha.hillary@sbs.com.au
Twitter: superfabulous
LinkedIn: aishahillary