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Developing
Social Media Strategy:

What to Consider?


 Aisha Hillary
 Communication Specialist,
 New Media & Brand
 sbs.c...
Agenda
 What & types?
 Why & how?
 Why engage your business?
 Some examples at SBS
 Summary - what does success look like?
Social media..

                  The use of electronic &

                 internet tools for the purpose

              ...
It’s not niche
                 −   5.1 social networking

                 −   7 sharing photos

                 −   3.6...
Why Engage?
 −   Reach out & connect to customers
 −   Brand awareness
 −   Provide unique & relevant
     information
 − ...
Types of Strategy
Establish your strategy
Types:
 −   Awareness
 −   Customer Relations
 −   Crisis Management
 −   Corpor...
The How…
Overarching Principals

1.   Listen & Understand
2.   Context & Commitment
3.   Create & Deliver
4.   Listen, Engage & Fac...
1. Listen & Understand
2. Context & Commitment
3. Create & Deliver
4. Listen- Engage - Facilitate
5. Evaluate, Learn & Listen
         Again…
Why Engage Your Business?
At SBS
The road to engagement…
Thank you!

Aisha Hillary

m) 041 51 666 73
e) aisha.hillary@sbs.com.au

Twitter: superfabulous
LinkedIn: aishahillary
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS Presentation
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Social Media Strategies - SBS Presentation

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What to consider when developing a Social Media Strategy
Presentation given by Aisha Hillary, Communications Specialist, New Media & Brand, SBS
For: The Insight Exchange Luncheon event "Social Media Strategies" held 21 July 2009

Published in: Technology, News & Politics
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Transcript of "Social Media Strategies - SBS Presentation"

  1. 1. Developing Social Media Strategy: What to Consider? Aisha Hillary Communication Specialist, New Media & Brand sbs.com.au
  2. 2. Agenda What & types? Why & how? Why engage your business? Some examples at SBS Summary - what does success look like?
  3. 3. Social media.. The use of electronic & internet tools for the purpose of sharing and discussing information and experiences with others.
  4. 4. It’s not niche − 5.1 social networking − 7 sharing photos − 3.6 sharing video − 4.5m reading blogs (1.5 with own blog) − 3.2 submit product review The Nielsen Online Consumer Generated Media Report 2008
  5. 5. Why Engage? − Reach out & connect to customers − Brand awareness − Provide unique & relevant information − Stronger insights − Build advocates - loyalty − Consumer validation
  6. 6. Types of Strategy Establish your strategy Types: − Awareness − Customer Relations − Crisis Management − Corporate Reputation Management − Event Activation − Product Promotion & Sales − Internal Communications
  7. 7. The How…
  8. 8. Overarching Principals 1. Listen & Understand 2. Context & Commitment 3. Create & Deliver 4. Listen, Engage & Facilitate 5. Evaluate, Learn & Listen again…
  9. 9. 1. Listen & Understand
  10. 10. 2. Context & Commitment
  11. 11. 3. Create & Deliver
  12. 12. 4. Listen- Engage - Facilitate
  13. 13. 5. Evaluate, Learn & Listen Again…
  14. 14. Why Engage Your Business?
  15. 15. At SBS
  16. 16. The road to engagement…
  17. 17. Thank you! Aisha Hillary m) 041 51 666 73 e) aisha.hillary@sbs.com.au Twitter: superfabulous LinkedIn: aishahillary
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