Social Media Strategies - SBS Presentation

Developing Social Media Strategy: What to Consider? Aisha Hillary Communication Specialist, New Media & Brand sbs.com.au

Agenda What & types? Why & how? Why engage your business? Some examples at SBS Summary - what does success look like?

Social media.. The use of electronic & internet tools for the purpose of sharing and discussing information and experiences with others.

It’s not niche − 5.1 social networking − 7 sharing photos − 3.6 sharing video − 4.5m reading blogs (1.5 with own blog) − 3.2 submit product review The Nielsen Online Consumer Generated Media Report 2008

Why Engage? − Reach out & connect to customers − Brand awareness − Provide unique & relevant information − Stronger insights − Build advocates - loyalty − Consumer validation

Types of Strategy Establish your strategy Types: − Awareness − Customer Relations − Crisis Management − Corporate Reputation Management − Event Activation − Product Promotion & Sales − Internal Communications

The How…

Overarching Principals 1. Listen & Understand 2. Context & Commitment 3. Create & Deliver 4. Listen, Engage & Facilitate 5. Evaluate, Learn & Listen again…

1. Listen & Understand

2. Context & Commitment

3. Create & Deliver

4. Listen- Engage - Facilitate

5. Evaluate, Learn & Listen Again…

Why Engage Your Business?

At SBS

The road to engagement…

Thank you! Aisha Hillary m) 041 51 666 73 e) aisha.hillary@sbs.com.au Twitter: superfabulous LinkedIn: aishahillary

Social Media Strategies - SBS Presentation

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