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Social Media Strategies - SBS Presentation

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What to consider when developing a Social Media Strategy …

What to consider when developing a Social Media Strategy
Presentation given by Aisha Hillary, Communications Specialist, New Media & Brand, SBS
For: The Insight Exchange Luncheon event "Social Media Strategies" held 21 July 2009

Published in Technology , News & Politics
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Transcript

  • 1. Developing Social Media Strategy: What to Consider? Aisha Hillary Communication Specialist, New Media & Brand sbs.com.au
  • 2. Agenda What & types? Why & how? Why engage your business? Some examples at SBS Summary - what does success look like?
  • 3. Social media.. The use of electronic & internet tools for the purpose of sharing and discussing information and experiences with others.
  • 4. It’s not niche − 5.1 social networking − 7 sharing photos − 3.6 sharing video − 4.5m reading blogs (1.5 with own blog) − 3.2 submit product review The Nielsen Online Consumer Generated Media Report 2008
  • 5. Why Engage? − Reach out & connect to customers − Brand awareness − Provide unique & relevant information − Stronger insights − Build advocates - loyalty − Consumer validation
  • 6. Types of Strategy Establish your strategy Types: − Awareness − Customer Relations − Crisis Management − Corporate Reputation Management − Event Activation − Product Promotion & Sales − Internal Communications
  • 7. The How…
  • 8. Overarching Principals 1. Listen & Understand 2. Context & Commitment 3. Create & Deliver 4. Listen, Engage & Facilitate 5. Evaluate, Learn & Listen again…
  • 9. 1. Listen & Understand
  • 10. 2. Context & Commitment
  • 11. 3. Create & Deliver
  • 12. 4. Listen- Engage - Facilitate
  • 13. 5. Evaluate, Learn & Listen Again…
  • 14. Why Engage Your Business?
  • 15. At SBS
  • 16. The road to engagement…
  • 17. Thank you! Aisha Hillary m) 041 51 666 73 e) aisha.hillary@sbs.com.au Twitter: superfabulous LinkedIn: aishahillary