Sharon Williams Founder and CEO, Taurus  Marketing Managing your brand and reputation online December 1st  2009
Agenda <ul><li>What is social media? </li></ul><ul><li>What are the risks? </li></ul><ul><li>Review your online presence <...
Where are you at? Baby steps or cruising?
What is social media? 60%  of Australians online trust the recommendations and comments of other Australians
13 years of online content growth  # display impressions across the web (millions)
Social media demographics
A digital Australia Universal McCann Social Media Tracker Wave 3 – Mar 2008
TaurusProfile ™   <ul><li>Unique trademarked process to build the profile of leaders, celebrities, government and business...
TaurusProfile ™ - life used to look like this
TaurusProfile ™ - and this
But now it looks like this - 9MSN blogger!
And this – we’re online!
Social media has moved to ‘mainstream’ *On Demand Media explodes; ComScore Networks and Piper Jaffray & Co. 2008
Social Media is now a legitimate news source
1. It’s about risk management
2. It’s about brand maintenance
3. It’s about engagement
Some case studies
So what’s the strategy Audit  Strategy Pro-active Measurables On-going monitoring and reporting
Phase 1- Audit and draw a line in the sand
Phase 2 – Set the strategy
Phase 3  -  Tactical crisis and pro-active social media engagement plan
Phase 4 -  Measurables and strategic planning
Taurus e-Newsletter and blog
Top Tips – to do now's <ul><li>Define the bullseye </li></ul><ul><li>Audit where you are now </li></ul><ul><li>Set up the ...
<ul><li>Make it your business to know </li></ul><ul><li>- and take responsibility for your personal and professional brand...
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SME Tech Summit Sharon Williams Managing Your Brand And Reputation Online

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  • Another 2-bit PR crappy company TRYING to do social media.
    Don't trust this rabble, there are thousands of imitation PR companies trying to make some cash by trying their hand at social media.
    The only way to truly protect your reputation online is through a company like mark monitor.

    This is garbage.
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  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • SME Tech Summit Sharon Williams Managing Your Brand And Reputation Online

    1. 1. Sharon Williams Founder and CEO, Taurus Marketing Managing your brand and reputation online December 1st 2009
    2. 2. Agenda <ul><li>What is social media? </li></ul><ul><li>What are the risks? </li></ul><ul><li>Review your online presence </li></ul><ul><li>Importance of monitoring your brand online </li></ul><ul><li>Business owners and employees are extensions of the brand </li></ul><ul><li>How to engage in social media and when is the correct time to deal with issues </li></ul><ul><li>What strategies can you put in place to manage your brand online? </li></ul>
    3. 3. Where are you at? Baby steps or cruising?
    4. 4. What is social media? 60% of Australians online trust the recommendations and comments of other Australians
    5. 5. 13 years of online content growth # display impressions across the web (millions)
    6. 6. Social media demographics
    7. 7. A digital Australia Universal McCann Social Media Tracker Wave 3 – Mar 2008
    8. 8. TaurusProfile ™ <ul><li>Unique trademarked process to build the profile of leaders, celebrities, government and business leaders with stakeholders including media, customers, prospects, staff and analysts </li></ul><ul><li>Strategic process plus tailored skill development modules </li></ul>“ Social media allows customers to express their opinions and publish them to the world, and we cannot afford not to participate in the conversation. I think in 5 years we won’t specifically talk about social media. It will just be an integral part of how you go to market and how you get your marketing mix.” Eric Kintz, Hewlett-Packard
    9. 9. TaurusProfile ™ - life used to look like this
    10. 10. TaurusProfile ™ - and this
    11. 11. But now it looks like this - 9MSN blogger!
    12. 12. And this – we’re online!
    13. 13. Social media has moved to ‘mainstream’ *On Demand Media explodes; ComScore Networks and Piper Jaffray & Co. 2008
    14. 14. Social Media is now a legitimate news source
    15. 15. 1. It’s about risk management
    16. 16. 2. It’s about brand maintenance
    17. 17. 3. It’s about engagement
    18. 18. Some case studies
    19. 19. So what’s the strategy Audit Strategy Pro-active Measurables On-going monitoring and reporting
    20. 20. Phase 1- Audit and draw a line in the sand
    21. 21. Phase 2 – Set the strategy
    22. 22. Phase 3 - Tactical crisis and pro-active social media engagement plan
    23. 23. Phase 4 - Measurables and strategic planning
    24. 24. Taurus e-Newsletter and blog
    25. 25. Top Tips – to do now's <ul><li>Define the bullseye </li></ul><ul><li>Audit where you are now </li></ul><ul><li>Set up the listening intelligence unit </li></ul><ul><li>Further your reach as a marketer, manager, business owner </li></ul><ul><li>Exist inside and get onto linked in </li></ul><ul><li>Make it match and fit in with your brand </li></ul><ul><li>Think global and thought leadership </li></ul><ul><li>Always about comms mix </li></ul>
    26. 26. <ul><li>Make it your business to know </li></ul><ul><li>- and take responsibility for your personal and professional brand </li></ul><ul><li>www.taurusmarketing.com.au </li></ul>

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