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SME Tech Summit Sharon Williams Managing Your Brand And Reputation Online
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SME Tech Summit Sharon Williams Managing Your Brand And Reputation Online

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  • Another 2-bit PR crappy company TRYING to do social media.
    Don't trust this rabble, there are thousands of imitation PR companies trying to make some cash by trying their hand at social media.
    The only way to truly protect your reputation online is through a company like mark monitor.

    This is garbage.
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  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  • Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.

Transcript

  • 1. Sharon Williams Founder and CEO, Taurus Marketing Managing your brand and reputation online December 1st 2009
  • 2. Agenda
    • What is social media?
    • What are the risks?
    • Review your online presence
    • Importance of monitoring your brand online
    • Business owners and employees are extensions of the brand
    • How to engage in social media and when is the correct time to deal with issues
    • What strategies can you put in place to manage your brand online?
  • 3. Where are you at? Baby steps or cruising?
  • 4. What is social media? 60% of Australians online trust the recommendations and comments of other Australians
  • 5. 13 years of online content growth # display impressions across the web (millions)
  • 6. Social media demographics
  • 7. A digital Australia Universal McCann Social Media Tracker Wave 3 – Mar 2008
  • 8. TaurusProfile ™
    • Unique trademarked process to build the profile of leaders, celebrities, government and business leaders with stakeholders including media, customers, prospects, staff and analysts
    • Strategic process plus tailored skill development modules
    “ Social media allows customers to express their opinions and publish them to the world, and we cannot afford not to participate in the conversation. I think in 5 years we won’t specifically talk about social media. It will just be an integral part of how you go to market and how you get your marketing mix.” Eric Kintz, Hewlett-Packard
  • 9. TaurusProfile ™ - life used to look like this
  • 10. TaurusProfile ™ - and this
  • 11. But now it looks like this - 9MSN blogger!
  • 12. And this – we’re online!
  • 13. Social media has moved to ‘mainstream’ *On Demand Media explodes; ComScore Networks and Piper Jaffray & Co. 2008
  • 14. Social Media is now a legitimate news source
  • 15. 1. It’s about risk management
  • 16. 2. It’s about brand maintenance
  • 17. 3. It’s about engagement
  • 18. Some case studies
  • 19. So what’s the strategy Audit Strategy Pro-active Measurables On-going monitoring and reporting
  • 20. Phase 1- Audit and draw a line in the sand
  • 21. Phase 2 – Set the strategy
  • 22. Phase 3 - Tactical crisis and pro-active social media engagement plan
  • 23. Phase 4 - Measurables and strategic planning
  • 24. Taurus e-Newsletter and blog
  • 25. Top Tips – to do now's
    • Define the bullseye
    • Audit where you are now
    • Set up the listening intelligence unit
    • Further your reach as a marketer, manager, business owner
    • Exist inside and get onto linked in
    • Make it match and fit in with your brand
    • Think global and thought leadership
    • Always about comms mix
  • 26.
    • Make it your business to know
    • - and take responsibility for your personal and professional brand
    • www.taurusmarketing.com.au