SME Tech Summit Sharon Williams Managing Your Brand And Reputation OnlinePresentation Transcript
Sharon Williams Founder and CEO, Taurus Marketing Managing your brand and reputation online December 1st 2009
What is social media?
What are the risks?
Review your online presence
Importance of monitoring your brand online
Business owners and employees are extensions of the brand
How to engage in social media and when is the correct time to deal with issues
What strategies can you put in place to manage your brand online?
Where are you at? Baby steps or cruising?
What is social media? 60% of Australians online trust the recommendations and comments of other Australians
13 years of online content growth # display impressions across the web (millions)
Social media demographics
A digital Australia Universal McCann Social Media Tracker Wave 3 – Mar 2008
Unique trademarked process to build the profile of leaders, celebrities, government and business leaders with stakeholders including media, customers, prospects, staff and analysts
Strategic process plus tailored skill development modules
“ Social media allows customers to express their opinions and publish them to the world, and we cannot afford not to participate in the conversation. I think in 5 years we won’t specifically talk about social media. It will just be an integral part of how you go to market and how you get your marketing mix.” Eric Kintz, Hewlett-Packard
TaurusProfile ™ - life used to look like this
TaurusProfile ™ - and this
But now it looks like this - 9MSN blogger!
And this – we’re online!
Social media has moved to ‘mainstream’ *On Demand Media explodes; ComScore Networks and Piper Jaffray & Co. 2008
Social Media is now a legitimate news source
1. It’s about risk management
2. It’s about brand maintenance
3. It’s about engagement
Some case studies
So what’s the strategy Audit Strategy Pro-active Measurables On-going monitoring and reporting
Phase 1- Audit and draw a line in the sand
Phase 2 – Set the strategy
Phase 3 - Tactical crisis and pro-active social media engagement plan
Phase 4 - Measurables and strategic planning
Taurus e-Newsletter and blog
Top Tips – to do now's
Define the bullseye
Audit where you are now
Set up the listening intelligence unit
Further your reach as a marketer, manager, business owner
Exist inside and get onto linked in
Make it match and fit in with your brand
Think global and thought leadership
Always about comms mix
Make it your business to know
- and take responsibility for your personal and professional brand