BBC Worldwide Presentation

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Louisa Bayles, Digital Manager, BBC Worldwide presentation at Creating Value with Content event.

Louisa Bayles, Digital Manager, BBC Worldwide presentation at Creating Value with Content event.

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Transcript

  • 1. Creating Value With Content
  • 2.
  • 3.
    • DIGITAL BUSINESS IS A CRITICAL FOR GROWTH
    • 4. OUR DIGITAL STRATEGY
    • 5. THE EVOLUTION OF OUR CONTENT AND BRANDS
  • 6.
  • 7. +
    =
  • 8. BBC.COM reaches
    • 1.9M UNIQUE USERS
    • 9. AVERAGE OF 44M AD-ENABLED PAGE VIEWS/MONTH
    • 10. 600-700K VOD STREAMS/MONTH
    • 11. 300,000 MOBILE IMPRESSIONS/MONTH
  • bbc.com
    bbc.co.uk
  • 12. GLOBAL PARTNERS
  • 13. BBC WORLDWIDE
  • 14.
  • 15.
  • 16. LOCAL DEALS
  • 17. Top Gear UK
    Merchandise
    DVDs
    UK TV Show
    UK Magazine
    Books
    Music
  • 18. Top Gear Australia
    Top Gear Live
    Local Website
    Local Magazine
    Local TV Show
  • 19. topgear.com/uk/
    topgear.com/au/
    bbcamerica.com/shows/topgear/
  • 20.
    • FIND YOUR AUDIENCES
    • 21. RE-WORK YOUR CONTENT
    • 22. MARKET LOCALLY
    • 23. MONETISE YOUR TRAFFIC