BBC Worldwide Presentation
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BBC Worldwide Presentation

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Louisa Bayles, Digital Manager, BBC Worldwide presentation at Creating Value with Content event.

Louisa Bayles, Digital Manager, BBC Worldwide presentation at Creating Value with Content event.

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BBC Worldwide Presentation BBC Worldwide Presentation Presentation Transcript

  • Creating Value With Content
    • DIGITAL BUSINESS IS A CRITICAL FOR GROWTH
    • OUR DIGITAL STRATEGY
    • THE EVOLUTION OF OUR CONTENT AND BRANDS
  • +
    =
  • BBC.COM reaches
    • 1.9M UNIQUE USERS
    • AVERAGE OF 44M AD-ENABLED PAGE VIEWS/MONTH
    • 600-700K VOD STREAMS/MONTH
    • 300,000 MOBILE IMPRESSIONS/MONTH
  • bbc.com
    bbc.co.uk
  • GLOBAL PARTNERS
  • BBC WORLDWIDE
  • LOCAL DEALS
  • Top Gear UK
    Merchandise
    DVDs
    UK TV Show
    UK Magazine
    Books
    Music
  • Top Gear Australia
    Top Gear Live
    Local Website
    Local Magazine
    Local TV Show
  • topgear.com/uk/
    topgear.com/au/
    bbcamerica.com/shows/topgear/
    • FIND YOUR AUDIENCES
    • RE-WORK YOUR CONTENT
    • MARKET LOCALLY
    • MONETISE YOUR TRAFFIC