Creating Value With Content<br />
<ul><li>DIGITAL BUSINESS IS A CRITICAL FOR GROWTH
OUR DIGITAL STRATEGY
THE EVOLUTION OF  OUR CONTENT AND BRANDS  </li></li></ul><li>
+<br />=<br />
BBC.COM reaches<br /><ul><li> 1.9M UNIQUE USERS
 AVERAGE OF 44M AD-ENABLED PAGE VIEWS/MONTH
600-700K VOD STREAMS/MONTH
300,000 MOBILE IMPRESSIONS/MONTH</li></li></ul><li>bbc.com<br />bbc.co.uk<br />
GLOBAL PARTNERS<br />
BBC WORLDWIDE<br />
LOCAL DEALS<br />
Top Gear UK<br />Merchandise<br />DVDs<br />UK   TV Show<br />UK Magazine<br />Books<br />Music<br />
Top Gear Australia<br />Top Gear Live<br />Local Website<br />Local Magazine<br />Local TV Show<br />
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BBC Worldwide Presentation

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Louisa Bayles, Digital Manager, BBC Worldwide presentation at Creating Value with Content event.

Published in: Technology, Business
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BBC Worldwide Presentation

  1. 1. Creating Value With Content<br />
  2. 2.
  3. 3. <ul><li>DIGITAL BUSINESS IS A CRITICAL FOR GROWTH
  4. 4. OUR DIGITAL STRATEGY
  5. 5. THE EVOLUTION OF OUR CONTENT AND BRANDS </li></li></ul><li>
  6. 6.
  7. 7. +<br />=<br />
  8. 8. BBC.COM reaches<br /><ul><li> 1.9M UNIQUE USERS
  9. 9. AVERAGE OF 44M AD-ENABLED PAGE VIEWS/MONTH
  10. 10. 600-700K VOD STREAMS/MONTH
  11. 11. 300,000 MOBILE IMPRESSIONS/MONTH</li></li></ul><li>bbc.com<br />bbc.co.uk<br />
  12. 12. GLOBAL PARTNERS<br />
  13. 13. BBC WORLDWIDE<br />
  14. 14.
  15. 15.
  16. 16. LOCAL DEALS<br />
  17. 17. Top Gear UK<br />Merchandise<br />DVDs<br />UK TV Show<br />UK Magazine<br />Books<br />Music<br />
  18. 18. Top Gear Australia<br />Top Gear Live<br />Local Website<br />Local Magazine<br />Local TV Show<br />
  19. 19. topgear.com/uk/<br />topgear.com/au/<br />bbcamerica.com/shows/topgear/<br />
  20. 20. <ul><li> FIND YOUR AUDIENCES
  21. 21. RE-WORK YOUR CONTENT
  22. 22. MARKET LOCALLY
  23. 23. MONETISE YOUR TRAFFIC </li></li></ul><li>
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