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Alec Lynch - Designcrowd.com - Getting results from Crowdsourcing
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Alec Lynch - Designcrowd.com - Getting results from Crowdsourcing

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Alec Lynch of Designcrowd.com gives his presentation at Getting results from Crowdsourcing, 31 May 2010

Alec Lynch of Designcrowd.com gives his presentation at Getting results from Crowdsourcing, 31 May 2010

Published in: Business, Economy & Finance

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Transcript

  • 1. Crowdsourcing can deliver amazing results Example Results DesignCrowd The Crowdsourcing Process 1. Open Call 2. Response 3. Decision
  • 2. 5 tips for small business crowdsourcing
    • Choose the right task
    • Use an established platform
    • Do not scrimp and scrape
    • Give feedback
    • Get help with the decision
  • 3. 1. Choose the right task Opinions Design Photography Programming Bookkeeping / accounting Legal advice Customer service Business card printing Cleaning Ideation Small tasks Do crowdsource Do not crowdsource
  • 4. 2. Use an established platform
    • “… the ideal number of contributors is 5,000”
    Dwayne Spradlin CEO of InnoCentive Source: Jeff Howe
  • 5. 3. Do not scrimp and scrape Crowdsourcing vs Outsourcing Outsourcing Crowdsourcing # of suppliers 1 2 to 1000+ Competing on: Cost Quality Best industries:
    • Repetitive tasks (call centres)
    • Expensive / complex tasks (legal advice)
    • Physical tasks (business card printing)
    • Creative tasks (photography, graphic design, programming)
    • Innovative tasks
    Goal
    • Cutting costs
    • Using expertise you can’t afford to have in-house
    • Harnessing multiple brains
    • Getting the best idea possible
  • 6. 4. Give feedback
  • 7. 5. Get help with the decision
  • 8. Summary of DesignCrowd’s 5 tips on crowdsourcing for businesses
    • Choose the right task that requires creativity and is bite sized
    • Use an established platform with at least 5,000 suppliers
    • Do not scrimp and scrape crowdsourcing is not about cost cutting
    • Give feedback and triple the ideas your receive
    • Get help with the decision to ensure the best result

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