Alec Lynch - Designcrowd.com - Getting results from Crowdsourcing
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Alec Lynch - Designcrowd.com - Getting results from Crowdsourcing

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Alec Lynch of Designcrowd.com gives his presentation at Getting results from Crowdsourcing, 31 May 2010

Alec Lynch of Designcrowd.com gives his presentation at Getting results from Crowdsourcing, 31 May 2010

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  • 1. Crowdsourcing can deliver amazing results Example Results DesignCrowd The Crowdsourcing Process 1. Open Call 2. Response 3. Decision
  • 2. 5 tips for small business crowdsourcing
    • Choose the right task
    • Use an established platform
    • Do not scrimp and scrape
    • Give feedback
    • Get help with the decision
  • 3. 1. Choose the right task Opinions Design Photography Programming Bookkeeping / accounting Legal advice Customer service Business card printing Cleaning Ideation Small tasks Do crowdsource Do not crowdsource
  • 4. 2. Use an established platform
    • “… the ideal number of contributors is 5,000”
    Dwayne Spradlin CEO of InnoCentive Source: Jeff Howe
  • 5. 3. Do not scrimp and scrape Crowdsourcing vs Outsourcing Outsourcing Crowdsourcing # of suppliers 1 2 to 1000+ Competing on: Cost Quality Best industries:
    • Repetitive tasks (call centres)
    • Expensive / complex tasks (legal advice)
    • Physical tasks (business card printing)
    • Creative tasks (photography, graphic design, programming)
    • Innovative tasks
    Goal
    • Cutting costs
    • Using expertise you can’t afford to have in-house
    • Harnessing multiple brains
    • Getting the best idea possible
  • 6. 4. Give feedback
  • 7. 5. Get help with the decision
  • 8. Summary of DesignCrowd’s 5 tips on crowdsourcing for businesses
    • Choose the right task that requires creativity and is bite sized
    • Use an established platform with at least 5,000 suppliers
    • Do not scrimp and scrape crowdsourcing is not about cost cutting
    • Give feedback and triple the ideas your receive
    • Get help with the decision to ensure the best result