1Text-based logos(a.k.a. word marks)consist primarily of afont treatment.
Visually understandableLogo recognition equalsname recognitionFavored by manyFortune 500 companiesand traditionalcorporationsLacks “cool” factorDifficult to create aunique styling with fontsTypography can becomedated, giving the logo anold-fashioned imageover timePROS CONS
2Illustration logos attempt toportray what a company does.
Creates a unique brandimage that imitatorscannot copyEasier to copyrightOnce established, has ahigh recognition factorPopular with“fun’”establishments(bars, restaurants, clubs)Requires repeatedexposure before beingunderstoodMight look amateurishTime-consuming andexpensive to developCan be difficult to scalelogo’s size without losingfiner detailsPROS CONS
3 Icons andsymbols useimagery to conveya literal or abstractrepresentation ofan organization.
Well-known icons areinstantly recognizableStand alone withoutcompany name or taglineEasy to scaleTimelessTakes years to obtainicon statusMost obvious symbolsare already takenCan be too abstractPermanentPROS CONS
VARIATIONSbrand guidelines: logo | 03.2009variationslogo 1RATE SIGNATUREnd logotype in vertical conﬁgurationt: 0.5 inchalternate logoLOGOTLogotype withoUse when spacwhen reproducweb, or if the dminimum heighalternate logoHORIZOGraphic mark tUse this optionthe primary logIdeal for placemminimum heigho | logo 2TYPEhout the graphic mark.ce doesn’t allow for the graphic mark,uction quality fails at small sizes, for thedesi gn calls for a simpler logo.ght: ~0.07 inch, must be legible.o | logo 3ONTAL LOGOto the left of the logotype.| logo 2YPEout the graphic mark.e doesn’t allow for the graphic mark,tion quality fails at small sizes, for theesi gn calls for a simpler logo.ht: ~0.07 inch, must be legible.| logo 3ONTAL LOGOo the left of the logotype.when space doesn’t allow forgo’s vertical conﬁguration.ment on the left side in compositions.ht: 0.375 inch
Color Pallet11lynda.com | color |DigitalPrint* digital yellow currently in use on the website** revised digital yellow is more consistent with the desired yellow (Pantone 122U)BlackWhitelynda.com Yellowlynda.com Pantone Color Process Color Equivalent RGB Equivalent HEX EquivalentSignature Colors (use for color matching) C | M | Y | K R | G | B # __ __ __ __ __ __122U (uncoated) 0 | 25 | 100 | 0 * 255 | 212 | 0 *#FFD400136C (coated) 0 | 30 | 90 | 0 ** 255 | 186 | 0 ** #FFBA00— 0 | 0 | 0 | 100 0 | 0 | 0 #000000— 0 | 0 | 0 | 0 255 | 255 | 255 #FFFFFFcool gray 9 0 | 0 | 0 | 80 88 | 89 | 91 #58595Bcool gray 4 0 | 0 | 0 | 10 231 | 232 | 233 #E7E8E9* web color in effect up to 2009** revised color formula that is more consistent with our desired yellow (122U)Dark GrayLight GraySupporting Grayscolor formula
COLORSFreely use the logo’scolors elsewhere, but keep thecolors in the logo consistent.