KICK-OFF MEETING

Open market innovation Open market innovation = how to innovate with consumers ideas Quick overview : production era (Ford T : choose the colour provided it is black) sales era (coupons) marketing era (satisfy consumers needs)

Open market innovation =

how to innovate with consumers ideas

Quick overview :

production era (Ford T : choose the colour provided it is black)

sales era (coupons)

marketing era (satisfy consumers needs)

Production era Technology push Whose dream is it to entertain their friends with a blue light coming from the inside of their dishwasher ? (but this is being sold now) Can we make it? vs Who will need it?

Whose dream is it to entertain their friends with a blue light coming from the inside of their dishwasher ? (but this is being sold now)

Can we make it?

vs Who will need it?

Sales era The idea is not to create value for the end customer but to sell and sell again Coupons, Fidelity cards, hard selling techniques, free low value gifts in your favourite magazine, magic word « FREE »

The idea is not to create value for the end customer but to sell and sell again

Coupons, Fidelity cards, hard selling techniques, free low value gifts in your favourite magazine, magic word « FREE »

Marketing era How do you know what your customers want ? Market surveys show their limits : The person that has an improvement idea is not part of the panel Market survey designer cannot ask questions about what he/she does not know

How do you know what your customers want ?

Market surveys show

their limits :

The person that has an improvement idea is not part of the panel

Market survey designer cannot ask questions about what he/she does not know

Or chreology ? Strategic intelligence system to capture weak market signals Advantage : the product/service based on Khi Strategy © will sell by itself

Strategic intelligence system to capture weak market signals

Advantage : the product/service based on

Khi Strategy ©

will sell by itself

Serendipity + Khi-strategy © Serendipity relates to ideas occuring by chance Case study : the post-it (see ideonaires contest in our Internet site)

Serendipity relates to ideas occuring by chance

Case study : the post-it (see ideonaires contest in our Internet site)

The missing link between consumers and companies The Idea Monopoly ® : gathers ideas and insatisfactions from consumers (& inventors) carries out feasability studies based on FUN method © : Feasible, Useful and New contact manufacturers or distributors to sell the idea

The Idea Monopoly ® :

gathers ideas and insatisfactions from consumers (& inventors)

carries out feasability studies based on FUN method © : Feasible, Useful and New

contact manufacturers or distributors to sell the idea

The missing link between consumers and companies Creation of a new economic agent : the Ideonaire ®, that is to say a person that earns their living thanks to their ideas Perpective for a more balanced world between globalization and anti-globalization

Creation of a new economic agent : the Ideonaire ®, that is to say a person that earns their living thanks to their ideas

Perpective for a more balanced world between globalization and anti-globalization

Contest : Want to participate ? Consumers Until June 30, 2009 Problems Chreology 20% Inventors & creative people From August 30 until October 30, 2009 Solutions Serendipity 80% When successful Winners' ceremony at the 2009 Innova fair Brussels expo, Hall 2, 19>21 November 2009

Consumers

Until June 30, 2009

Problems

Chreology

20%

Inventors & creative people

From August 30 until October 30, 2009

Solutions

Serendipity

80%

Want to participate ? Please contact us at : info @ideamonopoly.com ©The Idea Monopoly 2009