The Ideonaires 2009 Kick Off Meeting May 15th 1.00 Pm

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    The Ideonaires 2009 Kick Off Meeting May 15th 1.00 Pm - Presentation Transcript

    1. KICK-OFF MEETING
    2. Open market innovation
      • Open market innovation =
      • how to innovate with consumers ideas
      • Quick overview :
      • production era (Ford T : choose the colour provided it is black)
      • sales era (coupons)
      • marketing era (satisfy consumers needs)
    3. Production era Technology push
      • Whose dream is it to entertain their friends with a blue light coming from the inside of their dishwasher ? (but this is being sold now)
      • Can we make it?
      • vs Who will need it?
    4. Sales era
      • The idea is not to create value for the end customer but to sell and sell again
      • Coupons, Fidelity cards, hard selling techniques, free low value gifts in your favourite magazine, magic word « FREE »
    5. Marketing era
      • How do you know what your customers want ?
      • Market surveys show
      • their limits :
      • The person that has an improvement idea is not part of the panel
      • Market survey designer cannot ask questions about what he/she does not know
    6. Or chreology ?
      • Strategic intelligence system to capture weak market signals
      • Advantage : the product/service based on
      • Khi Strategy ©
      • will sell by itself
    7. Serendipity + Khi-strategy ©
      • Serendipity relates to ideas occuring by chance
      • Case study : the post-it (see ideonaires contest in our Internet site)
    8. The missing link between consumers and companies
      • The Idea Monopoly ® :
      • gathers ideas and insatisfactions from consumers (& inventors)
      • carries out feasability studies based on FUN method © : Feasible, Useful and New
      • contact manufacturers or distributors to sell the idea
    9. The missing link between consumers and companies
      • Creation of a new economic agent : the Ideonaire ®, that is to say a person that earns their living thanks to their ideas
      • Perpective for a more balanced world between globalization and anti-globalization
    10. Contest : Want to participate ?
      • Consumers
      • Until June 30, 2009
      • Problems
      • Chreology
      • 20%
      • Inventors & creative people
      • From August 30 until October 30, 2009
      • Solutions
      • Serendipity
      • 80%
      When successful Winners' ceremony at the 2009 Innova fair Brussels expo, Hall 2, 19>21 November 2009
    11. Want to participate ? Please contact us at : info @ideamonopoly.com ©The Idea Monopoly 2009

    + Sophie RacquezSophie Racquez, 6 months ago

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