BRUSSELS INNOVA 2009 PROGRAMME
DAY 1 THURSDAY NOVEMBER 19th
LAB 1 THE INNOVATION PROCESS : From idea to Product
To become a successful innovator, different steps must be undertaken. Innovation specialists will
guide you along the way from idea to product.
11.00 Developing SMEs thanks to European partnership
by Gianluigi Arialdi, Project Manager at Entreprise Europe Network Wallonie c/o
BEP (Economic Development Agency for the Province of Namur)
11.30 CORDIS : Your gateway to FP7 participation
by Pierre-Henri Lagriffoul, Communications Coordinator at CORDIS (Community
Research and Development Information Service)
Lunch Sandwiches and Refreshments are available at the Brussels expo facilities
2.00 The IVV (Flemish Inventive Association), an introduction
by André Convents, Secretary of IVV
2.30 Patents, brands & designs : Why are they essential to valorise your
innovation ?
by Dominique Kaesmacher, Chief IP Attorney at KIRKPATRICK
3.00 How to develop your ideas ? Coaching for starters and inventors
by Jean-Claude Noben, Senior Product Manager at SIRRIS (the collective research
centre of the Belgian manufacturing industry)
4.00 Inventing : how to avoid the traps !
by Sophie Racquez, Managing Director at THE IDEA MONOPOLY®
4.30 Inventing Mottrix was one thing, marketing it is another !
by Antoine Dechamps, Manager at Domaine de Val Clémont, distributor of Mottrix

DAY 2 FRIDAY NOVEMBER 20th
LAB 2 THE FUTURE OF INNOVATION
Can innovation itself also be innovative ? Fresh insights on latest ideation processes.
Part 1 : Food for thought
10.30 CORDIS : The Community Research and Development Information Service
by Laura Buck, Information Analyst at CORDIS
11.30 Innovation through synthetic intelligence
by Christophe Degraeve, Chief Executive Officer at UNDERSIDE
Lunch Sandwiches and Refreshments are available at the Brussels expo facilities
Part 2 : Focus on open innovation
2.00 Open innovation implementation services – TomorrowLab's real life cases
by Steven Peleman, General Manager at TomorrowLab
2.30 Exnovate: Open Innovation Strategy
by Marc Van Gastel, Director Innovation Center of Excellence at DELOITTE
3.00 Purchase / sell an idea - Intellectual property ownership contracts
by Jean-Yves Dumoulin, Trademark & Design Attorney at KIRKPATRICK
Part 3 : The ideation process
3.30 The Use of a Board game to introduce TRIZ Invention Tools
by Guido Giebens, Managing Director at ANTRIM
4.00 Competitive intelligence and innovation : new tools for getting the best out of the
Internet
by Stéphane Toussaint, Project Manager – Strategic Information at ReHGIS (Strategic
Information Department from Hainaut Chamber of Commerce & Industry)
4.30 From crowdsourcing to augmented reality : How to track and leverage the latest
trends !
by Nick De Mey, Founder of the BOARD OF INNOVATION
5.00 Serendipity and chreology : The Ideonaires® Contest 2009
by Sophie Racquez, Managing Director at THE IDEA MONOPOLY®
http://www.ideamonopoly.com
http://www.brussels-innova.be/
© The Idea Monopoly® 2009