Content Creators Slideshow

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Learn how to make money by creating content that other publishers post on their website. You can make $500 to $5,000 per MONTH using this very simple strategy! And -- you can even increase your credibility as an expert and build a list at the same time!

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Content Creators Slideshow

  1. 1. Content Creators Workshop “Get Paid To Create Content” Gina Gaudio-Graves – “The J.V. Queen” www.The IM University.com © 2008 Gina Gaudio-Graves – The IM University
  2. 2. Who Is Gina Gaudio-Graves? <ul><li>Notre Dame Law Review Grad (1991) </li></ul><ul><li>Car accident in 1996 left me in a hospital bed and wheelchair – totally disabled – unable to practice law </li></ul><ul><li>Turned to the Internet as an income source and a way to pay more than $9.9 million in medical bills over the next 10 years </li></ul><ul><li>By January 2005, doctors gave me only 12 to 18 months to live </li></ul><ul><li>Became a full time R.V.er to see the country before it was time to die </li></ul><ul><li>6 months later, went through my “Miraculous Transformation” and not only did I not die, but I completely recovered – even walking again in spite of no feeling in my legs and feet to this day </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  3. 3. My Unique Perspective on Building Businesses Mindset is EVERYTHING! Build STRATEGICALLY! Goal Setting – Start with Desired Result! Work Backwards to Determine Steps! 1 © 2008 Gina Gaudio-Graves – The IM University 2 3 4
  4. 4. “ What the mind of man can conceive and believe, the mind of man can achieve.” - Napoleon Hill © 2008 Gina Gaudio-Graves – The IM University My Favorite Quotations: “ Winners take imperfect action while losers are still perfecting the plan.” - Kevin Nations
  5. 5. Building an Online Business Is Just Like… Putting Together a Puzzle! <ul><li>In every info product you buy, you get yet another piece of the puzzle </li></ul><ul><li>Right now, you are sitting there with all these pieces of the puzzle in front of you </li></ul><ul><li>But you’re missing one BIG piece …. </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  6. 6. To Succeed, You Need to Have a “Vision” of the “Big Picture” <ul><li>Without the PICTURE to the puzzle, all you have are pieces. </li></ul><ul><li>Have you ever tried to put a puzzle together without the picture? </li></ul>Even a child knows just how much easier it is to put the puzzle together once you have the PICTURE! © 2008 Gina Gaudio-Graves – The IM University
  7. 7. My Students Repeatedly Tell Me … <ul><li>Working with me not only gives them the picture to the puzzle, it also gets them my help in putting it together. </li></ul><ul><li>“ Your ‘Giveaway Secrets’ are a fantastic launching point. Your knowledge of the internet and strategy is a great resource - for beginners like Wade as well as experts like myself. THANK YOU!” </li></ul><ul><li>J community manager CorePage | Know more. Sell faster. </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  8. 8. One of the KEY Pieces You Still Need … <ul><li>Targeting Your Audience </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  9. 9. Why is Targeting So Important? <ul><li>The type of marketing done online is “Direct Response Marketing.” </li></ul><ul><li>Let’s define that term: </li></ul><ul><ul><li>“ Marketing” – everything you do that puts money into your pocket. In other words, Marketing is the business activity Satisfying the Needs of Your Audience through: </li></ul></ul><ul><ul><ul><li>Creating value (i.e. providing a product that your audience wants or needs) </li></ul></ul></ul><ul><ul><ul><li>Communicating value (i.e. selling through a message that allows your audience to perceive your product as the solution to their problem), and </li></ul></ul></ul><ul><ul><ul><li>Exchanging value (i.e. your prospect gives you something – either money or their email address – in return for receiving your product) </li></ul></ul></ul>© 2008 Gina Gaudio-Graves – The IM University
  10. 10. What is “Direct Response”? <ul><li>“ Direct Response” Marketing is: </li></ul><ul><li>Marketing DIRECTLY to your </li></ul><ul><li>ideal prospect </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  11. 11. With the RIGHT MESSAGE At the RIGHT TIME Reaching the RIGHT AUDIENCE 3 Keys To Successfully Targeting Your Audience: © 2008 Gina Gaudio-Graves – The IM University 1 2 3 3 Keys To Successfully Targeting Your Audience
  12. 12. Examples of UN-Targeted Advertising: <ul><li>Television ads </li></ul><ul><li>Radio ads </li></ul><ul><li>Newspaper Ads </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  13. 13. Examples of TARGETED Advertising: <ul><li>Face-to-face Advertising </li></ul><ul><li>(i.e. door to door sales people) </li></ul><ul><li>Postcard mailings </li></ul><ul><li>Direct mailings </li></ul><ul><li>The Internet! </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  14. 14. Results of Targeting Your Audience: <ul><li>Fewer Visitors Who Are More Targeted = More Sales </li></ul><ul><li>Costs Are Lower Because You Don’t Need As Many Visitors </li></ul><ul><li>Your Audience Feels Like You’re Talking Directly to Them = Builds Stronger Relationships; Builds Greater Brand Loyalty </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  15. 15. The Money Flowchart + + = More Traffic Doesn’t Necessarily Mean More Sales… © 2008 Gina Gaudio-Graves – The IM University Sales $$$ Number of Visitors Conversions Targeted Traffic
  16. 16. <ul><li>Let’s Look at the 3 Components of “The Money Flowchart”: </li></ul><ul><ul><li>Targeted-ness of the Visitors </li></ul></ul><ul><ul><li>Number of Visitors </li></ul></ul><ul><ul><li>Conversions </li></ul></ul><ul><li>These are the 3 components of Sales. </li></ul><ul><li>If one changes, Sales change as well. </li></ul>The Money Flowchart
  17. 17. The Money Flowchart + + = How Can You Increase Sales? © 2008 Gina Gaudio-Graves – The IM University To increase sales you must increase any one of these 3 components. Sales $$$ Number of Visitors Conversions Targeted Traffic
  18. 18. The Money Flowchart Decrease Increase Decrease + + = © 2008 Gina Gaudio-Graves – The IM University Decrease A Few Principles That Apply to the Money Flowchart: Increase the Number of Visitors = Conversions Decrease = Sales May Actually Decrease! Sales $$$ Number of Visitors Conversions Targeted Traffic
  19. 19. The Money Flowchart Increase Decrease Increase + + = © 2008 Gina Gaudio-Graves – The IM University Increase A Few Principles That Apply to the Money Flowchart: Increase the Targeted-ness of the Visitors = Conversions Increase = Exponential Growth in Sales! BUT… Sales $$$ Number of Visitors Conversions Targeted Traffic
  20. 20. Research Your Target Audience <ul><li>HOW Do You Increase the TARGETED-ness of Your Audience? </li></ul><ul><li>By knowing: </li></ul><ul><li>Who is your ideal prospect ? </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Geographics </li></ul></ul><ul><ul><li>Psychographics </li></ul></ul>© 2008 Gina Gaudio-Graves – The IM University <ul><li>What does your ideal prospect want ? </li></ul><ul><ul><ul><ul><ul><li>What are they are already buying? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>How do they want to receive it (audio, video, text, etc.) </li></ul></ul></ul></ul></ul>
  21. 21. <ul><li>HOW Do You Increase the TARGETED-ness of Your Audience? </li></ul><ul><li>You need to know: </li></ul><ul><li>Where do they hang out ? </li></ul><ul><ul><li>Sites, Social Networks, and Forums… </li></ul></ul><ul><ul><li>What Search Engines do they use? </li></ul></ul><ul><ul><li>Are they online or do you need to reach them offline? </li></ul></ul>Research Your Target Audience © 2008 Gina Gaudio-Graves – The IM University
  22. 22. <ul><li>Create a “Character Sketch” of Your Ideal Prospect </li></ul><ul><li>Must be written </li></ul><ul><li>Must include Demographic Information: </li></ul><ul><ul><ul><li>Age </li></ul></ul></ul><ul><ul><ul><li>Sex </li></ul></ul></ul><ul><ul><ul><li>Location (geographics) </li></ul></ul></ul><ul><ul><ul><li>Marital Status </li></ul></ul></ul><ul><ul><ul><li>Socioeconomic Status </li></ul></ul></ul><ul><ul><ul><li>Employment or Career </li></ul></ul></ul><ul><ul><ul><li>Religious Affiliation </li></ul></ul></ul><ul><ul><ul><li>Native Language, etc. </li></ul></ul></ul>© 2008 Gina Gaudio-Graves – The IM University Research Your Target Audience What do you do with all of this great information? <ul><ul><ul><li>Must include Geographic Location: </li></ul></ul></ul><ul><ul><ul><li>House? Apartment? Condo? Estate? </li></ul></ul></ul><ul><ul><ul><li>City? State? </li></ul></ul></ul><ul><ul><ul><li>Urban/Rural? </li></ul></ul></ul><ul><ul><ul><li>Country? </li></ul></ul></ul>
  23. 23. <ul><li>Must include Personal Traits (Psychographics) – i.e. if “Catholic” is their religious affiliation, their corresponding Psychographic is a belief in God </li></ul><ul><ul><ul><li>Decision Making Style </li></ul></ul></ul><ul><ul><ul><li>Personal Challenges </li></ul></ul></ul><ul><ul><ul><li>Goals </li></ul></ul></ul><ul><ul><ul><li>Aspirations </li></ul></ul></ul><ul><ul><ul><li>Desires, etc. </li></ul></ul></ul><ul><li>Must include a List of Needs (problems your audience has) </li></ul><ul><ul><ul><li>List at least 10 key problems </li></ul></ul></ul>© 2008 Gina Gaudio-Graves – The IM University Research Your Target Audience What do you do with all of this great information?
  24. 24. Making Sense of It All <ul><li>Once You Have Your Character Sketch How Does it Fit Into Your Business? </li></ul><ul><li>You need to integrate your research into EVERY aspect of your business, including: </li></ul><ul><ul><li>Your copy </li></ul></ul><ul><ul><li>Your products </li></ul></ul><ul><ul><li>Your traffic </li></ul></ul>© 2008 Gina Gaudio-Graves – The IM University
  25. 25. Integrating Your Research <ul><li>KEY: Solve Problems For Your Audience </li></ul><ul><li>EXAMPLE: </li></ul><ul><ul><li>In the “Make Money Online” Niche, Here are the Biggest Problems for the Audience: </li></ul></ul><ul><ul><ul><li>For 2 or 3 years, you’ve really been running in what feels like circles trying to get your business to be successful. Yet, you’re still only making $100 to $500 per month – or maybe barely anything at all. </li></ul></ul></ul><ul><ul><ul><li>You just can’t figure out WHY your business doesn’t seem to be getting much traffic, if any at all. </li></ul></ul></ul><ul><ul><ul><li>You can’t figure out WHY your list just isn’t getting any bigger. </li></ul></ul></ul><ul><ul><ul><li>You can’t figure out WHAT you’re doing wrong! </li></ul></ul></ul><ul><ul><ul><li>You’re spending thousands of dollars thinking somewhere, you’ll find the secret to success. But, you keep coming up empty handed. </li></ul></ul></ul>© 2008 Gina Gaudio-Graves – The IM University
  26. 26. Integrating Your Research <ul><li>Once you know the demographics of YOUR ideal prospect, then you need to know the demographics of the users of the sites you plan on using to drive traffic </li></ul><ul><li>Does the traffic source have primarily men or women visitors? </li></ul><ul><li>Does the traffic source have primarily 18 to 34 year old visitors or 55+ year olds? </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  27. 27. What Will It Take To Find SUCCESS? <ul><li>You need the PICTURE! </li></ul><ul><li>You need the BLUEPRINT! </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  28. 28. Plan Your Traffic <ul><li>Use the Traffic Sources Worksheet to Plan Your Traffic and Ensure that You’ll Meet Your Goals EVERY Time </li></ul>
  29. 29. Plan Your Traffic <ul><li>Where do you send all that traffic? </li></ul><ul><li>“ The Scattered Approach” </li></ul>
  30. 30. Plan Your Traffic <ul><li>“ The Modular Approach” </li></ul>
  31. 31. <ul><li>Plan your traffic blueprint </li></ul>Plan Your Traffic
  32. 32. Plan Your Sales Strategy <ul><li>Blueprint EVERYTHING to ensure that you meet your goals! </li></ul>
  33. 33. 3 Ways of Driving Traffic … <ul><li>You PAY to get traffic. Examples: </li></ul><ul><ul><li>Pay Per Click </li></ul></ul><ul><ul><li>Solo Ads in eZines </li></ul></ul><ul><ul><li>Newspaper Advertising </li></ul></ul><ul><li>You drive traffic FREE! Examples: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Article Directories </li></ul></ul><ul><ul><li>Social Media (Facebook, MySpace, etc.) </li></ul></ul><ul><li>You GET PAID to drive traffic! Examples: </li></ul><ul><ul><li>AssociatedContent.com </li></ul></ul><ul><ul><li>Helium.com </li></ul></ul><ul><ul><li>Triond.com </li></ul></ul>
  34. 34. How the “Get Paid to Create Content Sites” Work <ul><li>Publishers request topics they want content created around </li></ul><ul><ul><li>Agree to pay a small fee to the content creator for the content </li></ul></ul><ul><ul><li>Agree to keep a “Resource Box” in tact at the bottom of the content that includes content creator’s name & URL </li></ul></ul><ul><ul><li>Agree to publish the content on their website </li></ul></ul>
  35. 35. How the “Get Paid to Create Content Sites” Work <ul><li>Content Creator comes along and looks at topics. </li></ul><ul><ul><li>ONE WAY: Just create content on any topics you have knowledge about. </li></ul></ul><ul><ul><li>BEST WAY : Create content on topics that relate to what you do in your business. In your resource box: </li></ul></ul><ul><ul><ul><li>Include your name and moniker </li></ul></ul></ul><ul><ul><ul><li>Include a link to your website </li></ul></ul></ul><ul><ul><ul><li>Include a call to action for more info </li></ul></ul></ul>
  36. 36. Where does the MONEY Come From? <ul><li>Payment from the Publishers can be as little as $2 and as much as $200 – but that’s chump change! </li></ul><ul><li>Real Money Comes From the “Get Paid to Create Content Sites” Themselves! After you submit your content, the site then: </li></ul><ul><ul><li>Adds your content to their directory </li></ul></ul><ul><ul><li>Puts ads on your content </li></ul></ul><ul><ul><li>Splits the ad revenue with YOU! (Some pay as much as 80% of the ad revenue to you!) </li></ul></ul>
  37. 37. KEY to Increasing Your Income From “Get Paid to Create Content Sites” <ul><li>The more traffic your content gets, the more money you make from ads that pay by the click </li></ul><ul><li>The more targeted the traffic that sees your content, the more that traffic will click on the link in your Resource Box. This will help you to: </li></ul><ul><ul><li>Bring traffic to YOUR website </li></ul></ul><ul><ul><li>Get people to opt in to YOUR list </li></ul></ul><ul><ul><li>Get people to buy YOUR product </li></ul></ul><ul><ul><li>Get people to buy YOUR affiliate products! </li></ul></ul>
  38. 38. How do you get people Click on the Link? <ul><li>Use the “Magic Formula” for Writing a Powerful Article </li></ul><ul><ul><li>This formula works for articles you put on “Get Paid to Create Content Sites” </li></ul></ul><ul><ul><li>This formula works for emails you send to your list </li></ul></ul><ul><ul><li>This formula works for posts you include on your blog </li></ul></ul>
  39. 39. <ul><li>Short Sentences & Paragraphs </li></ul><ul><li>Ask a Question </li></ul><ul><li>Offer Short, Punchy List of Answers (Solutions) </li></ul><ul><li>Must Appeal Visually to the Skimmer </li></ul>WRITING STYLE - www.TheIMUniversity.com
  40. 40. “ Magic Formula For Writing a Powerful Post” Write Headline a a Question, Include Keyword Use Keyword as Anchor Text 2 times Start w/ a Story to Illustrate Problem Reiterate Question 1 © 2008 Gina Gaudio-Graves – The IM University 1 5 Short List of Solutions, Then Explanation 5 Call to Action and Resource 2 3 4 6
  41. 41. Effect of Driving Targeted Traffic <ul><li>They read your content, they click on your link </li></ul><ul><li>They visit your website and opt in to your list </li></ul><ul><li>BUT – if you use a blog, you can also get them to: </li></ul><ul><ul><li>Read more articles that helps build relationships with them </li></ul></ul><ul><ul><li>Get them to click on links that make you money! </li></ul></ul>
  42. 42. <ul><li>Other Resources to Help Design and Build Your Traffic Generation System </li></ul>
  43. 43. &quot;Miracle Motivational Package&quot; <ul><li>INCLUDING: </li></ul><ul><li>Miracle Motivational Audio #1 - Value $97 </li></ul><ul><li>Miracle Motivational Audio #2 - Value $97 </li></ul><ul><li>&quot; The Fundamentals of Leaving Legacy in Your Life&quot; (Use the power of Internet to leave a legacy) - Value $197 </li></ul><ul><li>“ Goal Setting Miracle Package&quot; (Increase your efficiency) - Value $197 </li></ul><ul><li>&quot;Before The Secret&quot; (implementation of The Law of Attraction) - - Value $37 </li></ul><ul><li>www.AbundantPositivity.com </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  44. 44. &quot;Abundant Info Products: How To Make Big Bucks On Info Products ... FAST!&quot; <ul><li>INCLUDING: </li></ul><ul><li>125+ Page &quot;Abundant Info Products&quot; book with Chapters on Finding a Profitable Target Market , Maximizing Your Profits by Putting Together a Package, Working with PLR products , Master Resale Rights products , Resale Rights products , and Public Domain products , Copywriting for Higher Conversions , and 12 Different Traffic Generation Strategies to Bring Laser Targeted Visitors - Value $197 </li></ul><ul><li>More than 30+ Tools to Help You Put These Strategies Into Action FAST Including &quot; Easy PDF Toolkit &quot;, &quot; Easy FTP &quot;, &quot; Easy HTML &quot;, &quot; Forum Fortunes &quot;, &quot; Tag Wizard &quot;, &quot; Blog 'N Ping &quot;, &quot; 3 Minute Headline Creator &quot;, &quot; Screen Shoot It &quot;, and many MORE! - Value $1,247 </li></ul><ul><li>1 FREE Month of Hosting Including your own Shopping Cart, Affiliate Program, Autoresponder, and Ad Trackers - Value $24.95 </li></ul><ul><li>www.AbundantInfoProducts.com </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  45. 45. “ 21 Days To Blogging Profits” <ul><li>Including: </li></ul><ul><li>Use the “ Magic Formula for Writing Powerful Posts ” to build relationships with your readers that turn into subscribers and CASH quickly and easily while also helping you to get TOP search engine rankings with no complicated SEO work! </li></ul><ul><li>Use the “ Simple 6 Step Process ” to bring in 1,000 to 5,000 targeted prospects each day effortlessly and add 30% or more of them to your opt in list! </li></ul><ul><li>Full multi-media course comes with flowcharts, checklists, “Recommended Plugins” list, “Ping List” and more! </li></ul><ul><li>www.BloggingArsenal.com </li></ul>
  46. 46. Rachel Rofe <ul><li>“ Gina is one of the most giving, knowledgeable people that I have ever come across. Her teachings have literally been invaluable to me. </li></ul><ul><li>“ Gina’s wealth of knowledge is immeasurable. She’ll casually mention a resource or an idea in passing, as almost a non-event, and it’ll completely revolutionize my business! </li></ul><ul><li>“ One $99 resource that she offhandedly referenced is going to save me countless hours as well as hundreds – if not thousands in the long term – of dollars . I mentioned this resource on the Warrior Forum and received multiple Private Messages from people who were profusely thanking me for sharing it! </li></ul><ul><li>“ Some traffic tactics that she shared with me are going to give me thousands of new unique visitors every single month , and for a very long time to come. </li></ul><ul><li>‘ I have gained much more than the names of some resources from Gina, though. Even she doesn’t know this, but one goal-setting strategy that she shared with me is single-handedly re-structuring my life . Almost instantaneously after I sat down and applied what she taught me, I saw quantifiable results, and in a huge way. Her method has instilled in me a new sense of focus and passion, and it truly is transforming my life.” </li></ul><ul><li>Rachel Rofe </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  47. 47. Josh Peak <ul><li>“ Gina Gaudio-Graves has brought so much value to my life; it would be impossible to put a dollar amount to it. Gina has a very rare talent of being a forward thinker, having the ability to see in the future in regard to business trends, just a true visionary. She showed me techniques 4 years ago that are just now becoming popular. </li></ul><ul><li>“ Gina doesn’t take the path that is popular, but neither did Donald Trump, Oprah, Steve Jobs. </li></ul><ul><li>“ If you have the opportunity to place yourself around Gina, I suggest you do, and implement her strategies NOW!! </li></ul><ul><li>“ Timing is everything, and wealth shifts happen when being at the right place at the right time. I have always known that being with Gina, I was at the right place at the right time.” </li></ul><ul><li>Josh Peak www.joshpeak.com </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  48. 48. Steven Godlewski <ul><li>“ Gina’s teaching has allowed my business to almost double in less than a year . And that was starting with a successful business that was making more than $30k per month! </li></ul><ul><li>“ I’ve never found another mentor who could even help me improve my results by a small amount, let alone almost DOUBLE! </li></ul><ul><li>“ Thank you, Gina!” </li></ul><ul><li>Steve </li></ul>© 2008 Gina Gaudio-Graves – The IM University
  49. 49. Gina Gaudio-Graves – “The J.V. Queen” www.The IM University.com Thank You! © 2008 Gina Gaudio-Graves – The IM University

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