How can I use LinkedIn to create brand awareness?

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Danny Bermant, Founder, Brainstorm DesignWhen it comes to raising brand awareness, social marketers will usually turn to Facebook for Twitter. But what if you’re trying to sell to other businesses? …

Danny Bermant, Founder, Brainstorm DesignWhen it comes to raising brand awareness, social marketers will usually turn to Facebook for Twitter. But what if you’re trying to sell to other businesses? Often referred to as “Facebook for Business people”, LinkedIn is considered by many as little more than a glorified CV, but it can be a highly effective marketing tool for businesses seeking out specific markets and clients.

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  • 1. How can I use LinkedIn to promote brand awareness? Danny Bermant@theidm
  • 2. LinkedIn is 277% more successful thanFacebook or Twitter at generating leads
  • 3. LinkedIn profile should include professional headshot. Subheading should explain how you add value
  • 4. Your profile can include multiple positions
  • 5. Personalise your recommendation requests
  • 6. Avoid connecting to people you don’t know
  • 7. Enhancements to your LinkedIn profile (1)
  • 8. Enhancements to your LinkedIn profile (2)
  • 9. Enhancements to your LinkedIn profile (3)
  • 10. You can also create status updates for your company page
  • 11. List your products and services on your company page
  • 12. LinkedIn discussions are a great way to engage with other users (and share your blog posts)!
  • 13. HP used LinkedIn to improve brand perception
  • 14. You can view this case study online http://bit.ly/GSvQ7C
  • 15. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  • 16. Share / recommend buttons on your website
  • 17. Embed a “Follow Company” button on your website
  • 18. Embed a company profile in your website
  • 19. Embed a “company insider” button in your website
  • 20. Display a member profile on your website
  • 21. Embed an apply button on your website
  • 22. Enable members to sign in with LinkedIn
  • 23. Display jobs that visitors may be interested in
  • 24. A coherent social media strategy will ensure that all your channels are working in harmony…
  • 25. Ensure you have social media guidelines for your staff