How can I use LinkedIn to create brand awareness?


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Danny Bermant, Founder, Brainstorm DesignWhen it comes to raising brand awareness, social marketers will usually turn to Facebook for Twitter. But what if you’re trying to sell to other businesses? Often referred to as “Facebook for Business people”, LinkedIn is considered by many as little more than a glorified CV, but it can be a highly effective marketing tool for businesses seeking out specific markets and clients.

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How can I use LinkedIn to create brand awareness?

  1. 1. How can I use LinkedIn to promote brand awareness? Danny Bermant@theidm
  2. 2. LinkedIn is 277% more successful thanFacebook or Twitter at generating leads
  3. 3. LinkedIn profile should include professional headshot. Subheading should explain how you add value
  4. 4. Your profile can include multiple positions
  5. 5. Personalise your recommendation requests
  6. 6. Avoid connecting to people you don’t know
  7. 7. Enhancements to your LinkedIn profile (1)
  8. 8. Enhancements to your LinkedIn profile (2)
  9. 9. Enhancements to your LinkedIn profile (3)
  10. 10. You can also create status updates for your company page
  11. 11. List your products and services on your company page
  12. 12. LinkedIn discussions are a great way to engage with other users (and share your blog posts)!
  13. 13. HP used LinkedIn to improve brand perception
  14. 14. You can view this case study online
  15. 15. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  16. 16. Share / recommend buttons on your website
  17. 17. Embed a “Follow Company” button on your website
  18. 18. Embed a company profile in your website
  19. 19. Embed a “company insider” button in your website
  20. 20. Display a member profile on your website
  21. 21. Embed an apply button on your website
  22. 22. Enable members to sign in with LinkedIn
  23. 23. Display jobs that visitors may be interested in
  24. 24. A coherent social media strategy will ensure that all your channels are working in harmony…
  25. 25. Ensure you have social media guidelines for your staff
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