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Wave 5 of the B2B Barometer was launched in the summer of 2011 and responses collected over a 3-4 week period in July and August. 137 online interviews were conducted in total; 68 with client-side B2B marketing professionals controlling a total of £27m in B2B marketing budgets, and 69 B2B marketing agency professionals with total annual revenues of £540m. Findings include the movement and allocation of B2B budgets across channels, attitudes to sales and marketing alignment and forecasts of economic confidence. Read the full, free report at www.b2bbarometer.co.uk.
About the B2B Barometer®: The B2B Barometer® has established itself as the definitive state of the nation study. The surveys are undertaken by B2B research specialists Circle Research and supported by ABBA, the IDM and members of the IDM B2B Council. The fifth report is now available, making interesting comparisons available between client's perceptions over time, as well as differences between client and agency views.
Key areas covered:
B2B agency performance; Online advertising budget share in next 12 months; Attitudes and behaviours to sales/marketing alignment; Budgets and economic confidence.
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