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The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
 

The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)

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Updated on 9/19/2013: We have made materials for the 2013 campaign freely available to all institutions. Details and downloads: http://www.thehistorylist.com/the-holiday-campaign-for-history. More ...

Updated on 9/19/2013: We have made materials for the 2013 campaign freely available to all institutions. Details and downloads: http://www.thehistorylist.com/the-holiday-campaign-for-history. More information is on the last slide.
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A review of "Make this holiday historic!" -- the 2012 holiday campaign for history organizations and historic from The History List (www.TheHistoryList.com). Open to any historic site and history-related organization, these were featured in the 2012 campaign: Indiana Author Fair (Indianapolis), “Reporting the Revolutionary War” author lecture (Boston), Hayes Train Special Display (Fremont, OH), Fantasyland with Santa (Roanoke, WV), A Victorian Christmas (St. Paul), Historic Libations annual party (San Francisco), Holiday Whiskey Tasting (York, ME), A Civil War Christmas (Frankfort, KY), Russian Holiday Dinner (Eagle, WI), Christmas Eve at the Byers-Evans House (Denver), Brucemore Holiday Mansion Tours (Cedar Rapids, IA), Holiday Decorations at the Pawnee Bill Ranch (Pawnee, OK), Wisconsin Historical Museum Society Annual Sale (Madison), Christmas by Candlelight (Sturbridge, MA), Christmas Candlelight Grand Masquerade (New Bern, NC), Boston Tea Party reenactment (Boston), Guided Holiday House Tours (Portsmouth, NH), The Sound of Christmas concert (San Antonio), Riverfront Holiday House (Fort Myers), Christmas by Candlelight (Old Salem, NC), “At Christmas be mery” (Historic Jamestowne, VA), The Castle by Candlelight (Youngstown, NY), Christmas at the Newport Mansions (Newport, RI), Holiday Lights at Clifton Mill (Clifton, OH), Washington’s Christmas Crossing reenactment (Washington Crossing, PA), “A Toy Shop Window” (Freeport, NJ), Holiday Lantern Tour Newport (Newport, RI), “It’s a Wonderful Life” screening with an introduction (New York), Commemoration of USS Constitution vs. HMS Java (Boston), Holidays at the Heard (Phoenix), First Night at Otis House (Boston), Freedom’s Eve (Washington), and the 150th Anniversary of the Emancipation Proclamation (Boston)

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    The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com) The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com) Presentation Transcript

    • “Make this holiday historic!” The 2012 holiday campaign for history organizations and historic sites
    • October 2013 update • In 2013 we built on the positive response in 2012 and created materials that all organizations can use. These are described on the slides that follow, along with links to download them. • A recap of the 2012 campaign is in the last section.
    • The 2013 holiday campaign for history organizations and historic sites Updated October 24, 2013
    • Overview A campaign we can all use to promote our history organizations at the holidays.
    • Goals • Increase attendance. • Increase gift shop sales. • Increase sales of gift memberships.
    • Implementation • There is no cost. • All materials can be downloaded now http://www.thehistorylist.com/holiday-materials • On the pages that follow –Examples –All of the designs –Next steps –FAQ –Tips –Contact information
    • Tabletop signs ready to print out on cardstock.
    • Designs you can use to create your own tags and signs, such as the one shown.
    • And add to your website, newsletters, and print materials. And supply to bloggers to promote your organization’s gifts and events
    • In two designs with many different messages
    • Merchandising gifts and promoting events
    • Merchandising
    • Merchandising handmade gifts
    • Merchandising handmade gifts
    • Merchandising
    • Merchandising books
    • Merchandising
    • Merchandising memberships
    • Merchandising memberships
    • Supporting the organization
    • Bloggers
    • Bloggers
    • Bloggers
    • Next steps Download the materials  http://www.thehistorylist.com/holiday-materials Sign up for e-mail updates http://www.thehistorylist.com/e-mail-updates List your organization and events http://www.thehistorylist.com/getting-started
    • Tips for getting the most out of the holiday campaign              Print out table top signs for entry area, gift shop Add your institution’s name and make available to local businesses Add to your print advertising Add to your website Add to your press materials Create custom tags for gift shop items Use with the new package stickers and retail tags from Avery Create a custom gift membership holder out of cardstock Adapt to create a gift enclosure card Create a handout with a coupon for a discount on a gift membership Add to a flier highlighting your gift items Include on your poster promoting your holiday events Include the campaign slogan in your press release Send your ideas and suggestions and we’ll share them with others: Editors@TheHistoryList.com
    • FAQ What does this cost? It’s free to use. When does this start? Feel free to use the materials as soon as you wish. Is this a national program? Yes. It’s designed to be used all across the country. Who else is participating? We don’t know yet, but we expect many of the organizations that participate on The History List will also adopt this campaign, and we hope you will, too. You can read more about the campaign and materials here: http://www.thehistorylist.com/the-holiday-campaign-for-history
    • FAQ Is this going to be advertised? We’ve created the campaign theme and designs for you to use. Include them in your materials and in your ads. You will have an impact in your community. If many others use the materials, the impact will be far reaching. Unfortunately, we don’t have a budget to advertise this ourselves. Can I invite other organizations or tell them about it? Please do. Just send them a link to this presentation or web page. Is this going to be done next year? The goal is to create a long-lasting annual campaign in order to support history organizations across the country. If the reception is positive this year, we’ll repeat it, taking into account suggestions and feedback from this year.
    • FAQ Do you have to list your events on The History List? No, though we hope you add yours to the site since all holiday events will be promoted there. There is no cost and it’s copy-and-paste easy. Can I change the slogan? We hope you don’t. The best way to create something that is memorable and impactful is if we all use the same slogan and design. Can I change the design? We hope you don’t, though we do hope you build the design into your materials and incorporate it into new materials, such as the small sign shown with the books earlier. Or create special gift tags, or a seasonal gift membership folder. You can use the graphics with any program you wish, even Word or PowerPoint.
    • FAQ Where can I get more designs? Sign up for e-mail updates and we’ll let you know when more materials are available, though we hope we’ve covered most situations with the materials that are available now. Who is behind all this? The History List, the largest list of history-related events across the country. Add your organization and events and find out more at http://www.TheHistoryList.com/getting-started Where do I send feedback or questions? Editors@TheHistoryList.com
    • “Make this holiday historic!” Review of the 2012 holiday campaign for history organizations and historic sites
    • “Make this holiday historic!” •Duration: December 1, 2012 – January 1, 2013 •How it worked – History-related organizations enter their events. – Organizations add “2012 holidays” as one of the tags when they enter their event. – 33 events featured, one per day, on an interactive calendar. – Every calendar square linked to more information about the featured event and to all of the events of all types on that day.
    • Participating organizations and events This icon appeared This icon appeared when the organization when the organization added the tag “2012 added the tag “2012 holidays” to their holidays” to their event. event. All events appeared on All events appeared on The History List. The History List. A listing on the main listing page that includes the holiday event icon These web and e-mail These web and e-mail badges were available badges were available to all organizations to all organizations with holiday events. with holiday events. One event was One event was featured each day on featured each day on an interactive an interactive calendar. calendar. Links to all events on Links to all events on this date. this date.
    • Campaign elements Web badges for participating organizations The interactive calendar of featured events with an example of the way an event appears when the user places their mouse in the date square
    • On the Facebook page of an organization whose event was featured (bottom) and on the app page (middle) and on our page (top) Selected social media Tweets Facebook
    • The application on Facebook Facebook application page
    • “ . . . a clever interactive calendar for the holidays which highlights events at historic sites around the country with changing images and sounds wrapped in an attractive bright red package . . . “ “If any of you have tried to create an online calendar for your website or blog, you know it’s ridiculously complex and difficult for both you and your visitors. The History List may be a serious solution for a single searchable, sortable calendar that can be shared with your members, fans, the public, and the press. If you are a history-related group or organization, see if this free web-based platform can help publicize your events, sites, and exhibits.” Max A. van Balgooy writing at www.EngagingPlaces.net
    • Selecting featured events • The goal wasn't necessarily to pick the "best of" a particular type of event or the best event in the country taking place that day, but to highlight a wide variety in order to raise awareness of the many great historic sites, museums, and organizations across the country and draw new attendees, fans, volunteers, members, and donors. • And while every event had a clear tie to history, some, notably the Boston Tea Party and Washington's Crossing reenactments, didn't have a holiday theme per se, but were major historical events that took place during the month.
    • Selecting featured events • • • • • • • • • • • • From Maine to California Organizations ranging in age from 20 years old to 200+ years old Private and public, from small, local organizations to statewide or spanning several states From expensive to free to pay-what-you-can For kids and families, or just adults From the momentous and world-changing to the delightful and trivial Including the Revolutionary War, the War of 1812, and the Civil War Loud and boisterous to quiet and contemplative Outdoors and indoors, from walks to lectures to concerts to celebrations Castles and forts, ranches, houses, and mansions Well-known and centuries old, to just a few years old and just getting established One-time-only to every day of the month
    • The featured events • • • • • • • • • • • • • • • December 1: Indiana Author Fair (Indianapolis) December 2: “Reporting the Revolutionary War” author lecture (Boston) December 3: Hayes Train Special Display (Fremont, OH) December 4: Fantasyland with Santa (Roanoke, WV) December 5: A Victorian Christmas (St. Paul) December 6: Historic Libations annual party (San Francisco) December 7: Holiday Whiskey Tasting (York, ME) December 8: A Civil War Christmas (Frankfort, KY) December 9: Russian Holiday Dinner (Eagle, WI) December 10: Christmas Eve at the Byers-Evans House (Denver) December 11: Brucemore Holiday Mansion Tours (Cedar Rapids, IA) December 12: Holiday Decorations at the Pawnee Bill Ranch (Pawnee, OK) December 13: Wisconsin Historical Museum Society Annual Sale (Madison) December 14: Christmas by Candlelight (Sturbridge, MA) December 15: Christmas Candlelight Grand Masquerade (New Bern, NC)
    • The featured events • • • • • • • • • • • • • • • • • • December 16: Boston Tea Party reenactment (Boston) December 17: Guided Holiday House Tours (Portsmouth, NH) December 18: The Sound of Christmas concert (San Antonio) December 19: Riverfront Holiday House (Fort Myers) December 20: Christmas by Candlelight (Old Salem, NC) December 21: “At Christmas be mery” (Historic Jamestowne, VA) December 22: The Castle by Candlelight (Youngstown, NY) December 23: Christmas at the Newport Mansions (Newport, RI) December 24: Holiday Lights at Clifton Mill (Clifton, OH) December 25: Washington’s Christmas Crossing reenactment (Washington Crossing, PA) December 26: “A Toy Shop Window” (Freeport, NJ) December 27: Holiday Lantern Tour Newport (Newport, RI) December 28: “It’s a Wonderful Life” screening with an introduction (New York) December 29: Commemoration of USS Constitution vs. HMS Java (Boston) December 30: Holidays at the Heard (Phoenix) December 31: First Night at Otis House (Boston) December 31 / January 1: Freedom’s Eve (Washington) January 1: 150th Anniversary of the Emancipation Proclamation (Boston)
    • Plans for 2013 Updated 9/18/13 •Instead of one interactive calendar, we have broadened the campaign and encourage all historic sites and historyrelated organizations to participate. All holiday events entered on The History List will appear. •We have removed “The History List” from the materials and are providing digital files so you can create signs (right), tags, stickers, web badges, and graphics for your print or electronic newsletter. •All of this is provided free of charge. •More information for organizations, including the link to download the files, is on this page. •http://www.thehistorylist.com/the-holiday-campaign-for-history
    • Lee Wright Founder Lee@TheHistoryList.com Twitter: TheHistoryList © 2012 The History List