The holiday campaign for
history organizations and historic sites
Overview
An award-winning campaign we
can all use to promote our
history organizations at the
holidays.
 Received the SAS...
Goals this year
• Increase attendance.
 Bring new people to your site.
• Increase gift shop sales.
• Increase sales of gi...
Implementation
• There is no cost.
• All materials can be downloaded now from this page:
• On the pages that follow:
– Exa...
Tabletop signs ready to print out
on cardstock.
Merchandising signs ready to
print out on cardstock.
Create your own designs for tags and
signs, such as the one shown.
Add to your website, newsletters,
and print materials.
Supply to bloggers to promote your
organization’s gifts and events
In two designs with several
different messages
Merchandising gifts and promoting events
Merchandising
Merchandising handmade gifts
Merchandising handmade gifts
Merchandising
Merchandising books
Merchandising memberships
Merchandising memberships
Supporting the organization
Blog and bloggers
Bloggers
Bloggers
Web banners for merchandising gifts and promoting events
New research to help you plan and promote
Attracting Visitors to Holiday Events at Historic Sites and Buildings
(October 2...
Next steps
2. List your organization and events
3. Print out the materials to use and include them in your
marketing, PR, ...
• Print out table top signs for entry area and gift shop
• Include in your print advertising
• Include on your posters and...
FAQ
What does this cost?
It’s free to use.
When does this start?
Feel free to use the materials as soon as you wish.
Is th...
FAQ
Is this going to be advertised?
We’ve created the campaign theme and designs for you to use. Include
them in your mate...
Where can I get more resources?
Sign up for our newsletter “Marketing Tips for History Organizations,”
which comes out a f...
Lee Wright
Founder
Lee@TheHistoryList.com
Twitter: TheHistoryList
© 2012 The History List
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Holiday ads and signs for historical societies, historic sites, and history organizations: "Make this holiday historic!"

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Historical societies, historic sites, history museums, and other history organizations can use these free materials to promote their holiday events, gift memberships, and other gifts as part of the "Make this holiday historic!" campaign for history.

These slides explain the campaign, show each of the dozens of images, and include a link to download all materials.

This campaign has been recognized with a Cultural and Heritage Organization Merit Award in the SASI/ONE Awards.

"Make this holiday historic!", the holiday campaign for historic sites and history organizations, was created by The History List (www.TheHistoryList.com), the largest list of history events going on across the country. Add your organization and events today. More information is at http://www.thehistorylist.com/start.

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Holiday ads and signs for historical societies, historic sites, and history organizations: "Make this holiday historic!"

  1. 1. The holiday campaign for history organizations and historic sites
  2. 2. Overview An award-winning campaign we can all use to promote our history organizations at the holidays.  Received the SASI/ONE merit award for cultural and heritage organizations in 2013.
  3. 3. Goals this year • Increase attendance.  Bring new people to your site. • Increase gift shop sales. • Increase sales of gift memberships.
  4. 4. Implementation • There is no cost. • All materials can be downloaded now from this page: • On the pages that follow: – Examples – All of the designs – New consumer research report: Attracting visitors to holiday events at historic sites and buildings (October 2013) – Next steps – FAQ – Tips – Contact information http://www.thehistorylist.com/the-holiday-campaign-for-history
  5. 5. Tabletop signs ready to print out on cardstock.
  6. 6. Merchandising signs ready to print out on cardstock.
  7. 7. Create your own designs for tags and signs, such as the one shown.
  8. 8. Add to your website, newsletters, and print materials. Supply to bloggers to promote your organization’s gifts and events
  9. 9. In two designs with several different messages
  10. 10. Merchandising gifts and promoting events
  11. 11. Merchandising
  12. 12. Merchandising handmade gifts
  13. 13. Merchandising handmade gifts
  14. 14. Merchandising
  15. 15. Merchandising books
  16. 16. Merchandising memberships
  17. 17. Merchandising memberships
  18. 18. Supporting the organization
  19. 19. Blog and bloggers
  20. 20. Bloggers
  21. 21. Bloggers
  22. 22. Web banners for merchandising gifts and promoting events
  23. 23. New research to help you plan and promote Attracting Visitors to Holiday Events at Historic Sites and Buildings (October 2013) 31 page consumer research report included in the holiday materials download
  24. 24. Next steps 2. List your organization and events 3. Print out the materials to use and include them in your marketing, PR, advertising, and merchandising efforts. 1. Download the materials, including the research report, from this page:  TheHistoryList.com/the-holiday-campaign-for-history
  25. 25. • Print out table top signs for entry area and gift shop • Include in your print advertising • Include on your posters and fliers promoting your holiday events • Include on your website • Include on your press materials • Create tags for gift shop items—Tip: Avery has die-cut tags you can print on • Create a custom gift membership holder out of cardstock • Create a gift enclosure card • Create a handout with a coupon for a discount on a gift membership • Include on a flier highlighting your gift items • Include the campaign slogan in your press release Tips for getting the most out of the holiday campaign Send your ideas and suggestions and we’ll share them with others: Editors@TheHistoryList.com
  26. 26. FAQ What does this cost? It’s free to use. When does this start? Feel free to use the materials as soon as you wish. Is this a national program? Yes. It’s designed to be used all across the country.
  27. 27. FAQ Is this going to be advertised? We’ve created the campaign theme and designs for you to use. Include them in your materials and in your ads. You will have an impact in your community. If many others use the materials, the impact will be far reaching. Unfortunately, we don’t have a budget to advertise this ourselves. Can I invite other organizations or tell them about it? Please do. Just send them a link to this presentation or web page. What about next year? The goal is to create a long-lasting annual campaign in order to support history organizations across the country. The materials are timeless and can be used every year.
  28. 28. Where can I get more resources? Sign up for our newsletter “Marketing Tips for History Organizations,” which comes out a few times a year: TheHistoryList.com/subscribe. And there is a growing list of free resources for history organizations of all sizes at TheHistoryList.com/resources. Who is behind all this? The History List, the largest list of history-related events across the country. Add your organization and events and find out more at TheHistoryList.com/start. Where do I send feedback or questions? Editors@TheHistoryList.com FAQ
  29. 29. Lee Wright Founder Lee@TheHistoryList.com Twitter: TheHistoryList © 2012 The History List

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