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B&T BOOTCAMP PRESENTATION 2010
 

B&T BOOTCAMP PRESENTATION 2010

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    B&T BOOTCAMP PRESENTATION 2010 B&T BOOTCAMP PRESENTATION 2010 Presentation Transcript

    • Ideas for an interactive world
    • The world is changing
    • Its not about technology
    • Its all about interactivity
    • The role of marketing hasn’t changed
    • It has to be engaging “reason leads to conclusions. Emotion leads to action”. Donald Calne (neurologist)
    • Everything is direct “Tell me and i’ll forget; show me and I may remember; involve me and i’ll understand.” (Chinese proverb)
    • Communities are king (not content)
    • Media is the catalyst, not the end point
    • The new metrics • value • worth • reach vs frequency
    • The challenge
    • Putting the theory to practice
    • Brand utility
    • Brand utility
    • Brand utility
    • Brand utility
    • Brand utility
    • Brand utility
    • Brand utility
    • Brand utility
    • Brand utility
    • Brand utility
    • Brand utility
    • Brand utility
    • Social media needs ideas
    • CASE STUDIES http://www.youtube.com/watch?v=0TYy_3786bo http://www.youtube.com/watch?v=uc6Z5KR-Oys
    • Integrated Interactivity
    • CASE STUDIES http://www.youtube.com/watch?v=CtL51VME4Qo http://www.youtube.com/watch?v=vKhTSy_8-eU http://www.youtube.com/user/walkerssandwich http://www.youtube.com/watch?v=UJucHQJXPp4
    • Interactive Ideas mean demonstrating what you stand for, by creating valuable experiences that people want to share
    • • Brand utility • Creativity in social media • Integrated Interactivity
    • Creative checklist • Is it useful? • Does it entertain? • Does it connect? • Does it educate?
    • Any Questions? Jules Hall The Hallway jules@thehallway.com.au http://au.linkedin.com/in/juleshall