Ideas for an interactive world
The world is changing
Its not about technology
Its all about interactivity
The role of marketing hasn’t changed
It has to be engaging
“reason leads to conclusions. Emotion leads to action”.
             Donald Calne (neurologist)
Everything is direct
“Tell me and i’ll forget; show me and I may remember;
  involve me and i’ll understand.” (Chinese pro...
Communities are king (not content)
Media is the catalyst, not the end point
The new metrics
•   value
•   worth
•   reach vs frequency
The challenge
Putting the theory to practice
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Brand utility
Social media needs ideas
CASE STUDIES
http://www.youtube.com/watch?v=0TYy_3786bo

http://www.youtube.com/watch?v=uc6Z5KR-Oys
Integrated Interactivity
CASE STUDIES
http://www.youtube.com/watch?v=CtL51VME4Qo

http://www.youtube.com/watch?v=vKhTSy_8-eU

 http://www.youtube.c...
Interactive Ideas mean demonstrating what you stand for, by creating
             valuable experiences that people want to...
•   Brand utility
•   Creativity in social media
•   Integrated Interactivity
Creative checklist


•   Is it useful?
•   Does it entertain?
•   Does it connect?
•   Does it educate?
Any Questions?



Jules Hall

The Hallway
jules@thehallway.com.au
http://au.linkedin.com/in/juleshall
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B&T BOOTCAMP PRESENTATION 2010

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B&T BOOTCAMP PRESENTATION 2010

  1. 1. Ideas for an interactive world
  2. 2. The world is changing
  3. 3. Its not about technology
  4. 4. Its all about interactivity
  5. 5. The role of marketing hasn’t changed
  6. 6. It has to be engaging “reason leads to conclusions. Emotion leads to action”. Donald Calne (neurologist)
  7. 7. Everything is direct “Tell me and i’ll forget; show me and I may remember; involve me and i’ll understand.” (Chinese proverb)
  8. 8. Communities are king (not content)
  9. 9. Media is the catalyst, not the end point
  10. 10. The new metrics • value • worth • reach vs frequency
  11. 11. The challenge
  12. 12. Putting the theory to practice
  13. 13. Brand utility
  14. 14. Brand utility
  15. 15. Brand utility
  16. 16. Brand utility
  17. 17. Brand utility
  18. 18. Brand utility
  19. 19. Brand utility
  20. 20. Brand utility
  21. 21. Brand utility
  22. 22. Brand utility
  23. 23. Brand utility
  24. 24. Brand utility
  25. 25. Social media needs ideas
  26. 26. CASE STUDIES http://www.youtube.com/watch?v=0TYy_3786bo http://www.youtube.com/watch?v=uc6Z5KR-Oys
  27. 27. Integrated Interactivity
  28. 28. CASE STUDIES http://www.youtube.com/watch?v=CtL51VME4Qo http://www.youtube.com/watch?v=vKhTSy_8-eU http://www.youtube.com/user/walkerssandwich http://www.youtube.com/watch?v=UJucHQJXPp4
  29. 29. Interactive Ideas mean demonstrating what you stand for, by creating valuable experiences that people want to share
  30. 30. • Brand utility • Creativity in social media • Integrated Interactivity
  31. 31. Creative checklist • Is it useful? • Does it entertain? • Does it connect? • Does it educate?
  32. 32. Any Questions? Jules Hall The Hallway jules@thehallway.com.au http://au.linkedin.com/in/juleshall

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