How to Leverage Social Media in HR?, Imad Lahhad


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Everyone is jumping on the Social Media bandwagon and HR is no exception. One thing is for sure, it is not a joyride if you are not equipped with the right strategy and tools. Which platform is the most suitable? What are the guidelines? Do we need specific expertise to make the best of them? This workshop will give HR executives’ insights and hands-on experiences on how organisations are leveraging social networks.
What you will learn
• Leveraging social networks to benefit the entire organisation
• Implementing and managing social networks to spur innovation and knowledge sharing
• Using social media to increase employee engagement and bolster employer branding

This presentation was used at HR Summit and Expo 2013

Published in: Business, Technology
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How to Leverage Social Media in HR?, Imad Lahhad

  1. 1. How to Leverage Social Media in HR? Imad Lahad | Director, Digital Strategy – Arab Region | APCO Worldwide @imadlahad
  2. 2. World record prior to 1968 was 5ft 8 inches (176 cm) using the “Western Roll Technique”
  3. 3. pop quiz
  4. 4. In 1968 Olympics in Mexico, Dick Fosbury crossed the 7ft 41/4 inches (226 cm) barrier using the “Fosbury Flop” Technique
  5. 5. Did you do the FLOP?
  6. 6. Everyone Wants to jump on the Bandwagon… let us start with the Basics
  7. 7. Should we be there in the first place? Which platform(s) is the most suitable? Do we need specific expertise to make the best of them?
  8. 8. Social media is the biggest shift in thinking and communication since the Industrial Revolution Companies must be prepared to embrace the true nature of social exchanges both internally and externally Companies that are on a path to adoption have seen real results and are also focused on demonstrating value of the social efforts
  9. 9. by improving communication and collaboration using social technologies improve productivity 20-25% IF your organization is open, Non-hierarchical, And creates a culture of trust The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012 @AllthingsIC
  10. 10. How social is your communication? “We welcome your feedback”… but will edit, moderate, remove and ban it or not give you an option to have your say
  11. 11. When companies use social media internally Messages become content A searchable record of knowledge can reduce time employees spend searching for company information (up to 35%) Additional value can be realised through faster, more efficient, more effective collaboration both within and between enterprises The Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012
  12. 12. For most companies the potential benefits of social technologies remain “largely untapped” Average worker spends 28 % of work week managing email and nearly 20 per cent looking for internal info/tracking down colleagues to help with specific tasks Gartner analysts report, 2013
  13. 13. “Companies need to adopt an approach that engages workers and pulls them in, rather than simply have the technology pushed onto them” Gartner analysts report, 2013
  14. 14. “By 2016 Enterprise Social Networks will become the primary communication channels for noticing, deciding or acting on information relevant to work activities” Gartner analysts report, 2013
  15. 15. However, Gartner also believes that between now and the end of 2015, 80 per cent of social network efforts within the enterprise will not achieve the intended benefits due to inadequate leadership and overemphasis on technology Gartner analysts report, 2013
  16. 16. How Companies are using Social Media? How Social Media changes Employee Communication? How Social Media contributes to the Employer's Branding
  17. 17. “This ‘telephone’ idea has too many shortcomings to be seriously considered as a means of communication” Western Union memo, 1876 @AllthingsIC
  18. 18. APCO Worldwide and Gagen MacDonald surveyed 1,000 U.S. employees, and built a model that quantifies the factors that characterize effective programs and the impact those programs have on the bottom line
  19. 19. When it comes to internal social media What do employees really want from a company?
  20. 20. When it comes to internal social media What do employees really think?
  21. 21. Main Findings
  22. 22. Are you socially savvy? What tools are out there? @AllthingsIC
  23. 23. • Post company updates • Host a poll or survey • Discuss amongst yourselves
  24. 24. Create a Private Account
  25. 25. NO ReTweet Option
  26. 26. Challenges • People leaving the company • Disclosing Confidential information on Public Platforms • Managing Large Groups & Different Departments • For Twitter, it is a one way communication
  27. 27. Enterprise social network (ESN) Paid Tools • • • • • • • • Chatter ( Jive Lync Newsgator SharePoint Snapcomms Socialcast Yammer
  28. 28. 85% of Fortune 500 companies use Yammer for internal communication and workflow sharing Yammer is world’s leading internal social network & is owned by Microsoft
  29. 29. Socialcast shares many of the same features and benefits as Yammer and its platform allows companies to create an overall social network that can be accessed and used by employees to collaborate on workflow and to engage with employees across the organization. As a brand it’s perhaps seen as playing catch-up to the more established Yammer but has been attractive enough to be the system of choice for major multinationals such as 3M, Nokia and Philips.
  30. 30. Search on Twitter for insights & Ideas #internalcomms Thank you @imadlahad