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Glue Pres New Glue Pres New Presentation Transcript

  • Confidential and Proprietary Information - Copyright © The Glue Network 2010 All Rights Reserved
  • The “Whats Next” in Cause Marketing Confidential and Proprietary Information - Copyright © The Glue Network 2010 All Rights Reserved
  • 02
  • 02 BUSINESS OVERVIEW • Business Sectors: a web-based platform that revolutionizes cause marketing • Founded: 2009 • Employees: 3 (founders) • Current Investment: $150,000 founder convertible bridge • Stage: Pre-Alpha / Seed Startup • Investment Goal: $750,000 • Launch Date: July 2010
  • 03
  • 03 OUR MISSION Strong Brands—engaging with Individual Consumers—investing in Life Changing Projects ...building a Lifestyle of Giving!
  • 04
  • 04 THE PROBLEM Brands are spending record amounts on Cause Marketing but campaigns are: • Costly, cumbersome, and high-risk • Failing to create authentic customer relationships or drive sales
  • 04 THE PROBLEM Brands are spending record amounts on Cause Marketing but campaigns are: • Costly, cumbersome, and high-risk • Failing to create authentic customer relationships or drive sales WHY • Struggle to meet customers where they are (social media) • Inherent limitations (duration, charities, individual control) • Approaches like “VOTE FOR ME” not engaging individuals • Often perceived as inauthentic; brand trust remains low (15%)
  • 05
  • 05 THE SOLUTION The Glue Network - A unique web platform that leverages the power of social media to revolutionize cause marketing.
  • 05 THE SOLUTION The Glue Network - A unique web platform that leverages the power of social media to revolutionize cause marketing. HOW IT WORKS • Brands launch Cause Related Marketing (CRM) campaigns and give dollars back to consumers as they shop or participate in any number of brand initiated actions
  • 05 THE SOLUTION The Glue Network - A unique web platform that leverages the power of social media to revolutionize cause marketing. HOW IT WORKS • Brands launch Cause Related Marketing (CRM) campaigns and give dollars back to consumers as they shop or participate in any number of brand initiated actions • Individual consumers use the Glue platform to redeem and direct brand dollars into any of the non-profit projects they choose to support
  • 05 THE SOLUTION The Glue Network - A unique web platform that leverages the power of social media to revolutionize cause marketing. HOW IT WORKS • Brands launch Cause Related Marketing (CRM) campaigns and give dollars back to consumers as they shop or participate in any number of brand initiated actions • Individual consumers use the Glue platform to redeem and direct brand dollars into any of the non-profit projects they choose to support • After directing funds to a project, a broadcast containing the brands link and the project is automatically sent out to the consumers friend base through the other social networks they participate in online (Facebook, Twitter, etc...)
  • 05 The Solution Snapshot THE SOLUTION The Glue Network - A unique web platform that leverages the power of social media to revolutionize cause marketing. HOW IT WORKS • Brands launch Cause Related Marketing (CRM) campaigns and give dollars back to consumers as they shop or participate in any number of brand initiated actions • Individual consumers use the Glue platform to redeem and direct brand dollars into any of the non-profit projects they choose to support • After directing funds to a project, a broadcast containing the brands link and the project is automatically sent out to the consumers friend base through the other social networks they participate in online (Facebook, Twitter, etc...) *Brands not only gain incredible loyalty by being a catalyst for doing good, but they also gain authentic access into the peer-to- peer conversations their consumers are having with friends and followers online
  • 06
  • 06 THE RESULT CAMPAIGNS THAT DO GOOD & DRIVE BUSINESS SYMBIOTICALLY! • Simplifies, automates, and reduces risk • Creates authentic customer connections, brand value, and sales
  • 06 THE RESULT CAMPAIGNS THAT DO GOOD & DRIVE BUSINESS SYMBIOTICALLY! • Simplifies, automates, and reduces risk • Creates authentic customer connections, brand value, and sales • Offers a rich suite of pre-vetted non-profit projects • Allows consumers to give to the ones that matter most to them
  • 06 THE RESULT CAMPAIGNS THAT DO GOOD & DRIVE BUSINESS SYMBIOTICALLY! • Simplifies, automates, and reduces risk • Creates authentic customer connections, brand value, and sales • Offers a rich suite of pre-vetted non-profit projects • Allows consumers to give to the ones that matter most to them • Amplifies reach by enabling consumers to promote the projects and brands they support through their social networks
  • 06 THE RESULT CAMPAIGNS THAT DO GOOD & DRIVE BUSINESS SYMBIOTICALLY! • Simplifies, automates, and reduces risk • Creates authentic customer connections, brand value, and sales • Offers a rich suite of pre-vetted non-profit projects • Allows consumers to give to the ones that matter most to them • Amplifies reach by enabling consumers to promote the projects and brands they support through their social networks • Strengthens connection by reporting on the impact the customer and brand have made together
  • 07
  • 07 THE MARKET Brand Marketing Budgets CAUSE MARKETING SPENDING: $1.6 billion in 2010 • Fastest growing category of sponsorship spending SOCIAL MEDIA SPENDING: $1.1 billion in 2010 Cause Social Media • Expected to reach $3.2 billion by 2012 Marketing Market $1.6 billion $1.1 billion SOCIAL MEDIA USERS: 400 million+ 2010 2010 • More than half use social media to make buying or charitable giving decisions *Consumer expectations of companies’ Corporate Social Responsibility (CSR) have increased while perceived performance has declined
  • 08
  • 08 PARTNERS • Glue Network partners include selected Blue Chip non-profits • To participate, non-profits undergo a rigorous vetting process
  • 08 PARTNERS • Glue Network partners include selected Blue Chip non-profits • To participate, non-profits undergo a rigorous vetting process • Once vetted, partners can upload shovel-ready projects into 9 categories
  • 08 PARTNERS • Glue Network partners include selected Blue Chip non-profits • To participate, non-profits undergo a rigorous vetting process • Once vetted, partners can upload shovel-ready projects into 9 categories • Partners are committed to providing notification of project completion
  • 08 PARTNERS • Glue Network partners include selected Blue Chip non-profits • To participate, non-profits undergo a rigorous vetting process • Once vetted, partners can upload shovel-ready projects into 9 categories • Partners are committed to providing notification of project completion BENEFITS TO PARTNERS: • Allows them to attract younger supporters and others seeking satisfaction of project-level giving • Enables charities to easily deploy a collective giving model • Provides mechanism to maintain ongoing connection with donors
  • 09
  • 09 REVENUE MODEL GLUE REVENUE 1: CRM Program Service Fee • Basic administrative of 15%- 25% of campaign dollars • Varies based on campaign scope, complexity, and value • Justified by value of automation and unique consumer-brand connection
  • 09 REVENUE MODEL GLUE REVENUE 1: CRM Program Service Fee • Basic administrative of 15%- 25% of campaign dollars • Varies based on campaign scope, complexity, and value • Justified by value of automation and unique consumer-brand connection GLUE REVENUE 2: Peer-to-Peer Marketing • Brands pay when users broadcast to their peers through social networks
  • 09 REVENUE MODEL GLUE REVENUE 1: CRM Program Service Fee • Basic administrative of 15%- 25% of campaign dollars • Varies based on campaign scope, complexity, and value • Justified by value of automation and unique consumer-brand connection GLUE REVENUE 2: Peer-to-Peer Marketing • Brands pay when users broadcast to their peers through social networks • Broadcasts include project and brand links and produce highly targeted impressions (CPM), clicks (CPC), or other action sought by the brand (CPA) • For brands that link to a specific product campaign, affiliate sales revenue will be generated
  • 10
  • 10 GO-TO-MARKET STRATEGY CORE GOAL: TO SECURE “ANCHOR TENANTS” ACROSS MULTIPLE CONSUMER GOODS VERTICALS • Launch with 3-6 anchor brands; secure 12 by end of year one • Anticipate “test and learn” brand engagement • Seek out trial with variety of brands and campaigns (corporate giving, brand campaign, product promotion/pay-per-sale, companies with/without evolved CSR strategies EMPLOY A DIRECT SALES MODEL: • Test idea of reputable agencies as channel partners
  • 11
  • 11 FINANCIAL SNAPSHOT BREAK EVEN *Low cost model leverages other people’s resources
  • 12
  • 12 YES COMPETITIVE LANDSCAPE Within Brand Fueled Giving Platforms, the existing models have Sales Margin Biz Models three basic features: • General brand sponsorship of platform Brand-Fueled Giving Platform • Awarding of “points, credits, karmas” to users based on action • Allocation of donations based on conversion of points Examples Include: • Shopkick: Mobile shopping play whose first application LOW HIGH DONOR EMPOWERMENT Causeworld allows users to earn “karma points” by engaging in shopping behavior on their mobile phone BRAND INVESTMENT APPEAL • Everywun: Users engage in online activities to earn points • Social Vibe: Users post personalized badges on social networks Online Giving Platforms to earn points Charity Awareness Programs Unlike Glue, none of the existing models contemplate: • Direct brand-consumer connection • Funding at project level and project completion reporting • Unique brand driven users and traffic NO • Robust social network broadcasting, and creation & monetization of new real-time advertising inventory
  • 13
  • 13 PRODUCT ROADMAP Year 1 Year 2 Year 3 GENERAL PRODUCT • Increase Automation • Mobile Apps • Enhanced User Profiling ENHANCEMENT “Philanthropic DNA” • Facebook App FEATURES WITH • Advertising on Glue site • Corporate giving • Self-service portal for REVENUE UPSIDE programs(foundations) small-to-medium *Not included in • Marketing to Glue users businesses financial projections who “opted in” • Employee giving programs • Self-service revenue from • Data mining and analytics individuals (gift cards) based reporting
  • 14
  • 14 MANAGEMENT TEAM SCOTT HANCOCK: Founder and Chief Visionary Officer As the founding visionary behind Glue, Scott Hancock is the brand’s architect, chief creative director, and expert on social media, brand positioning and effective next generation communication. Scott founded and grew Risen Magazine, a progressive examination of art and culture, to international newsstand distribution. Through his over 5 years of work with brands and non-profits under the agency banner “Glue,” he proved his expertise in producing authentic cause related brand impact. GREG HAWKINS: Co-Founder, Investor and Chief Executive Officer Greg Hawkins joined with Scott and Christian to found Glue as an experienced business executive with a proven record of leading high growth and start-up companies. Notably, he served as Chairman and CEO of buy.com where he was recognized as a pioneer and expert in aggregative online retailing. Under Greg’s leadership at buy.com, sales grew from $125m to $787m and the company completed it’s final $165m round of venture funding and a successful IPO in March of 2000. Before joining, buy.com, Greg spent nearly 10 years with Ingram Micro, and during his tenure as Senior Vice President of Worldwide Sales and Service, Ingram Micro’s sales grew from $1 to $30 billion. CHRISTIAN BUCKLEY: Co-Founder, Business Development and Charity Operations Christian is a veteran business lawyer and entrepreneur with a unique ability to fuse legal expertise, business knowledge, and common sense strategic application. Early in his career, Christian practiced in the Corporate and Employment groups of Cooley Godward Kronish, LLP and Gunderson Dettmer, LLP. Christian frequently consults on non-profit organization and strategic planning matters and is a noted writer and speaker on theological and humanitarian issues. Prior to co-founding Glue, Christian served as the CEO of Covered Images, Inc., a leading multinational action sports media services company. Partners: Lightmaker Group - Interim CTO & IT *Actively engaged advisors with expertise in digital media, brand marketing, operations, finance and sales.
  • 15
  • 15 ACCOMPLISHMENTS Formed Glue Network, Inc. as a Delaware Corporation in 2009 Validated business model and product concept with organizations that both sell and buy social media and cause marketing solutions, as well as industry players in this space Secured interest from 4 brand companies for anchor tenant test campaigns • Many others in discussions • Target list identified in each of 15 verticals Secured commitments from 12 top-rated charities • 10 others in discussions • Master agreement developed Developed product prototype and development roadmap • Corporate identity / brand look & feel created Developed initial staffing plan • Attracted angel investor as CEO
  • 16
  • 16 MILESTONES • Close this $350,000 seed round • Complete development of web technology and beta - June 2010 • First revenue customer - June 2010 • Key Management (sales, IT, controller) - June 2010 • Transfer web development in-house - July 2010 • Public launch with Anchor Tenants - August 2010 • First campaign completed - September 2010 • Further validation of assumptions • Lessons learned incorporated into product development road map
  • 17
  • 17 INVESTMENT OPPORTUNITY CURRENT SOUGHT: Seed Stage: $350,000 convertible bridge at market discount • Beta finished, key hires, customer tests ready for launch Future Funding: $400,000 Series A round • to fund U.S. launch and sales expansion EXIT STRATEGY: M&A transaction in the next 3 to 5 years Potential Acquirers: • Social Networks: Facebook, Twitter, MySpace • Internet Properties: Google, Yahoo, AOL, eBay • Large Advertising Agencies: McCann, Omnicom, Grey
  • 18
  • 18 SUMMARY Glue Projected Profit & Donations THIS IS A BIG IDEA! • BRANDS - Addresses a significant pain by allowing them to easily execute cause marketing campaigns that produce authentic connections and results • PEOPLE - Helps brand consumers discover their own power to make a difference in the world and to engage others in the process • CHARITIES - Helps brand consumers discover their own power to make a difference in the world and to engage others in the process TEAM HAS MOMENTUM • Committed charity partners • Interested brands • Experienced management on-board OPPORTUNITY IS FINANCIAL + PHILANTHROPIC • Model leverages resources Glue doesn’t have to own to generate rapid revenue and user growth • Drives millions of dollars toward the world’s needs
  • Confidential and Proprietary Information - Copyright © The Glue Network 2010 All Rights Reserved
  • Thank You! Confidential and Proprietary Information - Copyright © The Glue Network 2010 All Rights Reserved