Klout Matters for Findability University - August 2014

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Learn all about Klout - what it is, how it works, and how to raise your score. Presented to Heather Lutze's Findability University on August 11, 2014. http://events.constantcontact.com/register/event?llr=pntks4oab&oeidk=a07e9lzdk68e0a8f2bf

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Klout Matters for Findability University - August 2014

  1. 1. #getfound @ginacarr @terrybrock Klout Get the Slides @ GetKlout.com
  2. 2. KloutMatters.com Free Chapters Win the Book! #KloutMatters
  3. 3. Disclosure We do not receive any compensation from Klout.
  4. 4. Book publishers won’t look at an author with a Klout Scores under 50. Major publishers want authors with Klout scores of at least 60. ~Wendy Keller Literary Agent
  5. 5. Social Scoring Digital Grooming Influence Marketing
  6. 6. WHAT WHY HOW
  7. 7. Influence Marketing 1.0 Photo Credit ROME, an HBO exclusive
  8. 8. Citizen Influencers
  9. 9. Influence Marketing 2.0 focuses on citizen influencers. ~ @ginacarr #getfound Tweet This:
  10. 10. Klout calculates BILLIONS of data points across millions of influencers every day.
  11. 11. Citizen Influencers
  12. 12. Curate Content
  13. 13. Measure Progress
  14. 14. Understand Influence
  15. 15. Recommendation: Shoot for a Klout Score above 60. ~ @ginacarr #getfound
  16. 16. ABCs of Social Engagement: A = Always Be Engaging, B = Be Consistent, & C = Connect. ~ @ginacarr #getfound
  17. 17. Klout Counts
  18. 18. Klout Counts MOST
  19. 19. Klout Counts RTs @replies
  20. 20. ClickToTweet WordPress
  21. 21. Klout Extension for Google Chrome
  22. 22. Klout Counts Likes Comments Wall Posts
  23. 23. #WBW & #TBT bit.ly/elvisstory
  24. 24. RaiseMyKloutScore.com
  25. 25. The REAL Secret to Getting a High Klout Score?
  26. 26. Key to High #KloutScore? Consistently produce great content that people want to share. ~ @terrybrock #getfound
  27. 27. ENGAGE!
  28. 28. Free Strategy Session ginacarr.com/strategy-session
  29. 29. RaiseMyKloutScore.com
  30. 30. Links: ginacarr.com/strategy-session KloutMatters.com TerryBrock.com/resources RaiseMyKloutScore.com
  31. 31. Win the Book! Tweet: If you want to raise your #kloutscore, ask @TerryBrock & @GinaCarr why #KloutMatters. #getfound

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