• Like
Duke Greenhill Partners - Transmedia-marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Duke Greenhill Partners - Transmedia-marketing

  • 6,646 views
Published

Comprehensive look at transmedia storytelling, marketing and branding in action.

Comprehensive look at transmedia storytelling, marketing and branding in action.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
6,646
On SlideShare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
47
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. STORYTELLINGWITHOUT BOUNDS
  • 2. Film User Gen Content CommunitySerialContent STORYWORLD Games Graphic Novels Fan Fiction Comics Books
  • 3. STORY GAMEPLAY SOCIAL ENTERTAINMENT COMMUNITY
  • 4. 9ʼs Science Journal
  • 5. TRANSMEDIACAN BE USED TO:1. tell stories2. develop concepts3. rehearse with actors4. build audiences5. market and promote6. develop new revenue streams
  • 6. Feature Film Series Interactive Comic Mobile Player Remixes Live Events www.HEADTRAUMAMOVIE.co m
  • 7. FEATURE FILMSERIESMobile episodesMicro-narrativesGAMESCasual games with hidden cluesARG online & real worldInteractive ComicMobile application
  • 8. HiM FEATURE FILMSOCIAL SERIALGAMES CONTENT PANDEMICLIVE GLOBALEVENTS REMIX PREQEUL / SEQUEL
  • 9. A PERFECT STORM* MARKET CONDITIONS* AUDIENCE CONSUMPTION* ADVANCEMENTS IN TECHNOLOGY
  • 10. Producers Guild of America establishes a transmedia producer creditWell know producers and directors embrace transmedia-Brian Grazer signs first look deal with Blacklight – last week Disney Acquires “The Runner”-Tim Kring develops transmedia extensions to Heroes and original CFG-CSI creator Anthony Zuiker launches LEVEL 26-Guillermo del Toro starts Mirada a transmedia studio-Tom Hanks company Playtone launches a transmedia projectMoney flows into the categoryFourth Wall Studios a transmedia shop secures 15 million for transmediastudio and has direct access to $200 million dollar fundStudios continue to use transmedia to market and promoteXmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, HeroesBrands embrace transmediaReebok creates “Secret Life” with F1 Racer Lewis HamiltonNike transforms London into a game boardBing partners with Jay-Z to produce DecodedMattel: Ken and Barbie