The Changing Face
of Media 2013
The Haarlem Reshuffle
The story so far...and what might happen next!
Slide 1 of 2074. Did y...
Who on earth is
Jonathan Marks?
Jonathan Marks
www.jonathanmarks.com
Wednesday, 25 September 13
RNW Programme Director
1992 - 2003
Wednesday, 25 September 13
Wednesday, 25 September 13
In other words
RNW is a catalyst for important public debate where
conversations on important issues are muffled by
governm...
RNW -
Relevant Narratives Worldwide
Wednesday, 25 September 13
Wednesday, 25 September 13
How to use metaphors...
Wednesday, 25 September 13
Inspiration
to build a digital guild
Wednesday, 25 September 13
Critical Distance
We maintain an active archive of projects, learning from
the past, mixing in modern ideas to help build ...
Silicon Polder Triangle
Wednesday, 25 September 13
Start with Why!
Wednesday, 25 September 13
Wednesday, 25 September 13
Worst form of punishment
isolation
Wednesday, 25 September 13
Very dangerous for
communities
Wednesday, 25 September 13
Isolated communities….
Wednesday, 25 September 13
Some thoughts for today
The future is hybrid.
Every company is a media company,
but not every company can tell
engaging st...
We grew up in a linear world
but now its exponential
Wednesday, 25 September 13
Wednesday, 25 September 13
The Future of Media, Marketing and Advertising
Nigeria/India: not if but when :)
Wednesday, 25 September 13
Key trends in Africa and Asia
Wednesday, 25 September 13
Key trends in Africa and Asia
Wednesday, 25 September 13
Mobile Broadband: huge habit &
budget shifts - not if but when!
It’s the new broadcast...
Wednesday, 25 September 13
=
Wednesday, 25 September 13
=
Mobile Devices are
becoming our external brains
Wednesday, 25 September 13
Why others fail…..
Wednesday, 25 September 13
Wednesday, 25 September 13
Look Sideways!
• Publishers & the Public
getting better than
broadcasters at
understanding how people
use information
Wedn...
Lessons learned on other
platforms
Profits from Pay-TV industry from HBO, AMC etc show
there’s high value in collections of...
Wednesday, 25 September 13
Wednesday, 25 September 13
The Public IS participating
far more than before.
Old picture was thought to be 90-9-1 rule
90%
9%
1%
Passive Contributors...
Within 6 years Digital
Participation is Mainstream
23%
60%
17%
Passive (only 11% not interested)
Light & quick contributor...
Social Media - Shifting Context
How do we adapt to more
visual storytelling?
Wednesday, 25 September 13
Social Media - Shifting Context
How to tell engaging
stories across a mix of
relevant platforms. Social
media is not an is...
Audience is trusting new
sources
Wednesday, 25 September 13
The$Public$says$they$are$
overwhelmed$with$these$aspects
The$size$of$each$box$indicates$
the$amount$of$content$pushed$
tow...
THEY SEARCH FOR INSIGHTS, BUT IT‘S FRUSTRATINGLY DIFFICULT
http://www.ap.org/newmodel.pdf
Wednesday, 25 September 13
THEY SEARCH FOR INSIGHTS, BUT IT‘S FRUSTRATINGLY DIFFICULT
http://www.ap.org/newmodel.pdf
Participants in this study did s...
How long is the story
accessible?
Wednesday, 25 September 13
SOURCE: REUTERS
Important information is
vanishing because people
assume that once published its
always on-line. A lot of
...
Photo by Zanthia - http://flic.kr/p/bpXtEx
A love-hate relationship between us and the users of our data?
I need your data
...
Permission requires ‘Liking’
Photo by karola riegler photography - http://flic.kr/p/8XTgjY
Wednesday, 25 September 13
Permission requires ‘Liking’
Photo by karola riegler photography - http://flic.kr/p/8XTgjY
Wednesday, 25 September 13
The End of Interruption
Wednesday, 25 September 13
Radical consumer empowerment: be better or be gone.
Wednesday, 25 September 13
Radical consumer empowerment: be better or be gone.
Wednesday, 25 September 13
Emerging Platforms..
• Radio,TV, the Web, and.........mobile
Wednesday, 25 September 13
How can we keep up?
Does anyone know what’s happening??
Wednesday, 25 September 13
Cross MediaView 2013
Audio
Visuals
(graphics &
video)
Text
Radio
TV
So much easier to explain to others...
Wednesday, 25 S...
People on Facebook
1More than 1 billion active users
250% of our active users log on to
Facebook in any given day
3Average...
Social and Traditional Networks
Integrating in Clever Ways
Flipboard for video: It’s all about quick and easy access
Wedne...
Life-cycle of content
In several countries we’re moving to a
production model which means separating shelf
life of content...
Wednesday, 25 September 13
Wednesday, 25 September 13
Wednesday, 25 September 13
Questions & Comments & Discussion
http://www.theinternetofthings.eu/
Wednesday, 25 September 13
Questions & Comments & Discussion
http://www.theinternetofthings.eu/
Wednesday, 25 September 13
Thanks for watching.....
Wednesday, 25 September 13
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Presentatie Jonathan Marks

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Presentatie van Jonathan Marks tijdens het 4e H-Lab van The Future Now

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Presentatie Jonathan Marks

  1. 1. The Changing Face of Media 2013 The Haarlem Reshuffle The story so far...and what might happen next! Slide 1 of 2074. Did you have appointments this Wednesday afternoon? Haarlem September 11th 2013 Wednesday, 25 September 13
  2. 2. Who on earth is Jonathan Marks? Jonathan Marks www.jonathanmarks.com Wednesday, 25 September 13
  3. 3. RNW Programme Director 1992 - 2003 Wednesday, 25 September 13
  4. 4. Wednesday, 25 September 13
  5. 5. In other words RNW is a catalyst for important public debate where conversations on important issues are muffled by government, prejudice, taboos or belief Wednesday, 25 September 13
  6. 6. RNW - Relevant Narratives Worldwide Wednesday, 25 September 13
  7. 7. Wednesday, 25 September 13
  8. 8. How to use metaphors... Wednesday, 25 September 13
  9. 9. Inspiration to build a digital guild Wednesday, 25 September 13
  10. 10. Critical Distance We maintain an active archive of projects, learning from the past, mixing in modern ideas to help build a creative future. Wednesday, 25 September 13
  11. 11. Silicon Polder Triangle Wednesday, 25 September 13
  12. 12. Start with Why! Wednesday, 25 September 13
  13. 13. Wednesday, 25 September 13
  14. 14. Worst form of punishment isolation Wednesday, 25 September 13
  15. 15. Very dangerous for communities Wednesday, 25 September 13
  16. 16. Isolated communities…. Wednesday, 25 September 13
  17. 17. Some thoughts for today The future is hybrid. Every company is a media company, but not every company can tell engaging stories. Strong storytellers will be remembered ( and make money!) Wednesday, 25 September 13
  18. 18. We grew up in a linear world but now its exponential Wednesday, 25 September 13
  19. 19. Wednesday, 25 September 13
  20. 20. The Future of Media, Marketing and Advertising Nigeria/India: not if but when :) Wednesday, 25 September 13
  21. 21. Key trends in Africa and Asia Wednesday, 25 September 13
  22. 22. Key trends in Africa and Asia Wednesday, 25 September 13
  23. 23. Mobile Broadband: huge habit & budget shifts - not if but when! It’s the new broadcast... Wednesday, 25 September 13
  24. 24. = Wednesday, 25 September 13
  25. 25. = Mobile Devices are becoming our external brains Wednesday, 25 September 13
  26. 26. Why others fail….. Wednesday, 25 September 13
  27. 27. Wednesday, 25 September 13
  28. 28. Look Sideways! • Publishers & the Public getting better than broadcasters at understanding how people use information Wednesday, 25 September 13
  29. 29. Lessons learned on other platforms Profits from Pay-TV industry from HBO, AMC etc show there’s high value in collections of epic series. High cost, high value becomes “ unmissable” content that people will do anything to get hold of. And around this content, all kinds of discussions start on-air and on-line. Wednesday, 25 September 13
  30. 30. Wednesday, 25 September 13
  31. 31. Wednesday, 25 September 13
  32. 32. The Public IS participating far more than before. Old picture was thought to be 90-9-1 rule 90% 9% 1% Passive Contributors Creators Wednesday, 25 September 13
  33. 33. Within 6 years Digital Participation is Mainstream 23% 60% 17% Passive (only 11% not interested) Light & quick contributors Intense creators and sharers of some sort Impact of smart phones & tablets are clear Sources: Holly Goodier BBC Ericsson Consumerlab Wednesday, 25 September 13
  34. 34. Social Media - Shifting Context How do we adapt to more visual storytelling? Wednesday, 25 September 13
  35. 35. Social Media - Shifting Context How to tell engaging stories across a mix of relevant platforms. Social media is not an island. Wednesday, 25 September 13
  36. 36. Audience is trusting new sources Wednesday, 25 September 13
  37. 37. The$Public$says$they$are$ overwhelmed$with$these$aspects The$size$of$each$box$indicates$ the$amount$of$content$pushed$ towards$the$public While$explaining$they$cannot$ easily$find$these$aspects$of$the$ story Global$Study$by$AP$in$2008 in United States, United Kingdom and India Wednesday, 25 September 13
  38. 38. THEY SEARCH FOR INSIGHTS, BUT IT‘S FRUSTRATINGLY DIFFICULT http://www.ap.org/newmodel.pdf Wednesday, 25 September 13
  39. 39. THEY SEARCH FOR INSIGHTS, BUT IT‘S FRUSTRATINGLY DIFFICULT http://www.ap.org/newmodel.pdf Participants in this study did show signs shallow and erratic news consumption. People wanted more depth and were trying to find it. Unfortunately their attempts to substantiate and validate stories were not actually getting them anything new. Wednesday, 25 September 13
  40. 40. How long is the story accessible? Wednesday, 25 September 13
  41. 41. SOURCE: REUTERS Important information is vanishing because people assume that once published its always on-line. A lot of broadcast content vanishes after 7 days. Wednesday, 25 September 13
  42. 42. Photo by Zanthia - http://flic.kr/p/bpXtEx A love-hate relationship between us and the users of our data? I need your data I need your ______ Wednesday, 25 September 13
  43. 43. Permission requires ‘Liking’ Photo by karola riegler photography - http://flic.kr/p/8XTgjY Wednesday, 25 September 13
  44. 44. Permission requires ‘Liking’ Photo by karola riegler photography - http://flic.kr/p/8XTgjY Wednesday, 25 September 13
  45. 45. The End of Interruption Wednesday, 25 September 13
  46. 46. Radical consumer empowerment: be better or be gone. Wednesday, 25 September 13
  47. 47. Radical consumer empowerment: be better or be gone. Wednesday, 25 September 13
  48. 48. Emerging Platforms.. • Radio,TV, the Web, and.........mobile Wednesday, 25 September 13
  49. 49. How can we keep up? Does anyone know what’s happening?? Wednesday, 25 September 13
  50. 50. Cross MediaView 2013 Audio Visuals (graphics & video) Text Radio TV So much easier to explain to others... Wednesday, 25 September 13
  51. 51. People on Facebook 1More than 1 billion active users 250% of our active users log on to Facebook in any given day 3Average user has 130 friends 4People spend over 700 billion minutes per month on Facebook Wednesday, 25 September 13
  52. 52. Social and Traditional Networks Integrating in Clever Ways Flipboard for video: It’s all about quick and easy access Wednesday, 25 September 13
  53. 53. Life-cycle of content In several countries we’re moving to a production model which means separating shelf life of content from its distribution date. This applies to factual documentaries, features, keynotes and drama. When commissioning, 80% of the money goes to production, 20% to marketing, tagging, archiving the content to make it findable for an agreed time (10 years). Wednesday, 25 September 13
  54. 54. Wednesday, 25 September 13
  55. 55. Wednesday, 25 September 13
  56. 56. Wednesday, 25 September 13
  57. 57. Questions & Comments & Discussion http://www.theinternetofthings.eu/ Wednesday, 25 September 13
  58. 58. Questions & Comments & Discussion http://www.theinternetofthings.eu/ Wednesday, 25 September 13
  59. 59. Thanks for watching..... Wednesday, 25 September 13
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