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Media evaluation question 1
Media evaluation question 1
Media evaluation question 1
Media evaluation question 1
Media evaluation question 1
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Media evaluation question 1

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  • 1. Evaluation Question 1In what ways does your media product use, develop or challenge forms and conventions ofreal media products?1.The title of the film2. Setting/location3. Costumes and props4. Camerawork and editing5. Title font and style6. Story and how the opening sets it up7. Genre and how the opening suggests it8. How characters are introduced1.The first frame is of our main title which is seen at the very end of the sequence. We decided to have the maintitle at this point as it enters dramatically at a cliffhanger. This is because the previous shot is of Moriartypreparing to shoot De Gaulle and the sudden cut to the title at the sound of the gunshot builds suspense. We alsoplaced it her as in editing we found that originally placing the title in the middle of the sequence disturbed theflow and the tension that had been built up was lost. We choose the title ‘Operation Croak’ to reflect the militaryelement of the sequence and croak is often used as an meaning of your last breath before you die and is a noise afrog makes which is a reptile provocatively associated with the French. This is not deliberately provocative buthas been chosen to negatively represent the antagonist who is French. We drew inspiration from the titles films theBourne Ultimatum and The A-Team when designing the title. This title would be typical of an action thriller.2.These frames show the settings in our Title Sequence. The three main settings are a council estate, a briefingroom and the inside of an estate building. A majority of the sequence is filmed in this open council area. It has anurban feel and the way the housing is designed to be encroaching represents that there is no escape for De Gaullenow Moriarty is after him. We also filmed in the interior of the building as the many stairs, rugged look and closeproximity were required to create the suspense as Moriarty gets closer to finding De Gaulle and allowed us to useshots which would allow the audience to immerse themselves in the action. The other purpose of the building is toshow that the opening is set in a run down, secluded area which allows the audience to relate to the piece.. Thefinal location we used was the briefing room as we needed to have a formal military element to the sequence andit allowed us to develop the plot and shows the transition from the formal side of an MI6 agent to the active side.These types of shots are typical of title sequences as they put the audience in the right frame of mind for theremainder of the film and keeps them engaged as the film progresses.
  • 2. 3.These frames represent our costumes and props. The first frame is of Moriarty receiving his assignment tokill De Gaulle. It shows Moriarty in a suit costume handling the files on De Gaulle in a briefing room withMacs showing sophistication in technology. We put Moriarty in a suit as it makes him look more formal andthe visual representation of formality is perceived by the audience as a symbol that Moriarty is theprotagonist. We also did this to challenge the stereotype present in the action genre that ethnic minorities arescruffy antagonists. The Mac Computers and the folder also represent this formality. However the secondframe is of Moriarty in the more active parts in the sequence. In this frame Moriarty wears dark, thug-likeclothing and possesses a gun. This look was inspired by the looks Jason Bourne in “Bourne Supremacy” asJason Bourne is an iconic character in the action thriller genre and the look allows the audience to identifyMoriarty profession as an agent. The costume of De Gaulle was inspired by the look of Alec Trevelyan in“James Bond: Goldeneye” and is the look is a connotation that De Gaulle is an antagonist. The costume ofDe Gaulle is seen often in the “crony” role of action films. De Gaulle also has a Blackberry as acommunications device which is often associated with criminal masterminds in the action genre.
  • 3. 4.The fourth frame is to show our font. The font that we chose was called ‘Stencil’ and the effect was called“Spring Loaded”. We found it using the font editing and effect program Live Type. We choose this fontbecause the style of the font looks rough, dirty and it is often associated as a military font or for classifiedpieces of information. This is suitable considering the military theme of the sequence and allows theaudience to identify the theme before the action has taken place. We took inspiration from the font seen onthe documents in the “Bourne Ultimatum” title sequence.5.These frames are an example of the many shots which utilised camera work and editing. The first frameshows the original zoomed camera shot to the left and the edited shot which includes the title to the right.The cinematography we used in our sequence was very sharp, fast paced and very close. This was effectivewhen combined with the music of our sequence “fight scene” which is also fast paced. We used a variety ofshot types during filming including lots of eye level shots, extreme close ups (as seen in the frame) andestablishing shots. In editing to transition between shots, we used fades and cross dissolves to maintain thefast pace of the action in the sequence. These also signify transitions in time and shows the scene from boththe perspectives of Moriarty and De Gaulle allowing story progression in such a short space of time. Themost significant piece of editing that we did was the transition from De Gaulle ending his conversation toMoriarty exiting the building.6.The story of our sequence revolves around the assassination of the character De Gaulle and his last moments as
  • 4. he realises his plan has been foiled by MI6. The story begins with Moriarty receiving his assignment, to De Gaullediscovering his plans have failed to the final stare-down before a cut to black leading to a cliffhanger. There a twoshots which are paired together. One is of Moriarty reloading his gun and a cut to De Gaulle answering his phone.This sets up the remainder of the opening it is shown that Moriarty is an assassin and that De Gaulle is his target.As the sequence progresses, the prologue to the events is played out through the dialogue so the audience is awareof the story. We have drawn inspiration from the film “Inception” in the sense that our opening is not the actualbeginning of the story but shows a certain point in the film. Other action thrillers films do not do this and theevents in their sequences are in chronological time order. 7.The genre weclassified our film into was the action thriller genre. We show this through the use of costume, props, dialogue.Our film challenges this genre as we have an ethnic minority in a protagonist role represented in a positive waythrough costume and relevance to the plot and we have taken a more urban approach then big action blockbusterssuch as the Bourne trilogy and the James Bond series. Our film also lacks the element of a fight scene which ispopular in the genre. We have drawn links to popular action films in some shots e.g. the posture and positioning ofMoriarty is similar to a shot of the character Brian Mills in “Taken” (as seen below).8.The first character we see is Eames. He is the minor character of the sequence and has little screen-time howeverit is him who gives Moriarty his assignment making him the catalyst to the events in the opening. His role is
  • 5. similar to the role of “M” in the James Bond films. Moriarty is the next character introduced receiving hisassignment. Moriarty changes significantly from his introduction as he goes from being suited in a briefing roomto actively involved in the field. De Gaulle is introduced last whilst he is on the phone. Due to previous shots andhis French accent, the audience can identify that he is the antagonist and the one that Moriarty has been assignedto kill. Our sequence is similar to “GoldenEye” in how characters are introduced and differs from films such asthe “Bourne Ultimatum” due to its small scale.

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