CellForce Media Kit

CellForce Your Brand, To Go Media Kit

Complete Mobile
Marketing Solutions
CellForce is your gateway to the mobile marketing realm.

©2008 CellForce, LLC. All rights reserved | www.cellforce.com

Mobile Marketing Overview
Mobile marketing is fast becoming a mainstream medium. No marketing or advertising
professional can ignore the technological shift of the Internet in the 1990’s. And like the Internet,
brands and businesses must adopt a strategy to gain a presence in the mobile space.

The Mobile Marketing Association defines Mobile Marketing as “The use
of wireless media as an integrated content delivery and direct response
vehicle within a cross-media or stand-alone marketing communications
program.” We at CellForce have embraced this new content delivery 53%
medium, much the same as others view TV, radio, outdoor, etc. With our Reach vs. Wow Factor

(% of U.S. Mobile Subscribers)
deep understanding that while campaign goals remain the same, the
U.S. Market size: 253M Wireless Subscribers
strategy for each medium varies and must comply with its technological,
commercial and legal environments. 26%
19%

Reach
17%
Mobile marketing brings to light many myths and misconceptions 11% 9% 7%
(for example: text message = short email), and challenges marketing 4%
<1%
professionals to seek the elusive “it” factor that will make for a successful
campaign. CellForce complete understanding of the mobile marketing

o
S

S

s

es

S

es
eb

s
ne

er
SM

M

GP

de
m

od
W
realm will allow you to provide your clients with the best mobile

ap
M

to

Vi
Ga

rc
lp
ng

Ba
experience to reflect in a positive manner on your brand uniqueness and

al
Ri

W
agency’s cutting edge approach.
“WOW”

Industry Stats SMS vs E-mail
• Avg response rates are 12%, versus 2% of traditional media SMS open rates are 3X of e-mail.
• Avg age of a texter is 38
• Most active users are 18-24 Average time to open: Click through links:
• The avg mobile user texts more than calls, per month • Email: 24 hours • Email: 0.2%
• # of U.S. Mobile subscribers: 258M • SMS: 30 minutes • SMS: 3-5%
• 137M or 53% of mobile subscribers text message

Source: Nielson Mobile 200, Mobile Marketing Association, Mobile Marketer, Nielson Mobile, Forrester Research

©2008 CellForce, LLC. All rights reserved. phone: +1(954) 509 . 3811 text: quot;MYBIZquot; to 99134 email: sales@cellforce.com web:www.cellforce.com

Mobile Marketing
Popular mobile marketing offerings and how they differ from traditional media

SMS/MMS (Text / Multi Media messaging)
Limited to 160 characters, text messages do not allow for elaborated
communications. However, since nearly everyone carries a cell phone at
all times, text messages are opened sooner, at a higher rate, and call to
action is more frequently followed than email messages. The goal in a
SMS campaign is to open a communication channel with the consumer.
Once opted-in, a consumer remains in a managed database to allow for
future communications. Common SMS campaign types: Voting, mobile
coupons, WAP push, alerts, voting, text2screen, etc.
Mobile Web
According to the latest studies 53% of all mobile users text message. With the rise of 3G (high speed internet), mobile website are rising fast
The average age is 38 and the heaviest users are 18-24. for one very simply reason…traditional websites look scrambled on a
cell phone. And if your website is built in Adobe Flash, it isn’t even
Mobile Applications (downloadable software) viewable, even on an iphone.
The iphone has shown us that that if you make downloading easy and
allow apps to be graphically rich and interactive, mobile users will not Unlike traditional websites, users don’t “surf” the mobile web. They
only download, but they’ll do it frequently. Unlike the I.T. industry, where instead, want easy access to relevant info. Meaning, mobile sites aren’t
Microsoft Window’s dominates, there are many mobile operating envi- smaller versions of your website, they’re a completely different medium
ronments, including Symbian, Brew, J2ME, iphone, Windows Mobile, and need to be designed accordingly.
Android and more. This means a software application must be devel-
oped and then ported to each of the others. As in most cases, the simply For example, a mobile site typically requires less copy, higher-relevant
solution is to know your customer. info, and needs to be optimized for viewing on many phone types, yet it
still need to be content rich and visually stimulating. Like the Web, the
In other words, only develop in the environments which are most popu- new shaper-looking and easier-to-navigate mobile sites are now termed
lar with your target market, and automatically send everyone else to the “Mobile 2.0.”
mobile web (via automatic device detection). This is a seamless process
that ensures the greatest possible reach, while providing your sought-
after customers with the best possible mobile experience.


CellForce Products & Services
Complete mobile solutions for Brand Marketers and Advertising Agencies

SMS Campaigns
Keyword Pull Campaign - The lifeblood of mobile marketing. Keyword
campaigns (i.e. Text MYBIZ to 99134) are a perfect fit to your existing ad
campaign. Outdoor, TV, radio, etc. SMS Product Offerings:
Loyalty Programs - A powerful, yet simple way of informing your
dedicated customers in real-time with offers, promotions, new
products, mobile coupons, events, and more.
Mobile Coupons - Drive traffic and sales with an promotional
coupon sent to the pocket of your consumers.
Alerts - Event announcements, breaking new, scores, programming
notifications and more.
Voting - Real-time vote tabulation of the player of the week, the Application Development
best singer/dancer and more. Full in-house development team with expertise in all of the major
Rebound - A one-time reply message. Great for use with mobile operating environments.
coupons in high-traffic tourist destinations where consumers are in • Design capabilities and functionality far beyond a mobile website.
town for a limited tim • Expertise in J2ME, Android, Windows Mobile, iPhone, Brew, Symbian
Text2Screen – Send a text message to a public scoreboard, screen or and more.
TV. Great for sports arenas, events and more. • On-deck and off-deck applications.
Pics2Screen - Post a picture to a public scoreboard, screen, or TV. • Mobile video games and more
WAP push – Embed a hyperlink into a text message making it easy
for a user to navigate to deep-linked web page. Mobile Web Development
Web 2 phone –An alternative to a website keyword pull campaign. Full in-house development team with expertise in all of the major
User enters phone number on website, then clicks “submit,” operating environments.
automatically sending a text message. • Rich, interactive WAPsite development for low bandwidth 2G
phones
Outbound Push Campaign - Send outbound text message to 100M • Device specific development for high-speed 3G phones. iphone,
opt-in users, sorted, by demographics, location and preferences Blackberry, Android, etc.
• Strict data qualification process - Records or qualified and verified • Device specific development for high-speed 3G phones. iphone,
• Targeted by Age, Gender, Income, Industry, Location an Preferences. Blackberry, Android, etc.
• Perfect for new store openings, product launches, mobile coupons, • Binary/Downloadable content: Ringtones, wallpapers, mobile
driving in-store foot traffic, and launching keyword pull campaigns. games, mobile apps, etc


About Us
Utilizing one of the most comprehensive proprietary mobile technology offerings, CellForce specializes in
the successful implementation of mobile marketing campaigns designed exclusively for brand marketers
and advertising agencies. Leveraging CellForce’s in-house creative and development teams, agencies and
brands no longer have to employ a resident expert to sift through campaign options and technologies.
CellForce provides the technological expertise, the mobile platform and the creative concepts required to
launch a multi-faceted, successful mobile marketing campaign.

CellForce is your gateway to mastering the mobile marketing realm via SMS/MMS, mobile Websites and
customized mobile applications.

WHY CELLFORCE?

Superior product offerings:
• Comprehensive mobile campaign management tools
• Fully automatic management of opt in/out and compliance with MMA / carriers rules
• Multi aggregator, multi protocol SMS/MMS system for superior delivery rates
• Mobile data management suite to include suppression of disconnected numbers
• WAP 1.2 / WAP 2.0 mobile web design capabilities
• Brew, Symbian, J2ME, Android, iPhone, Blackberry application development capabilities
• The country’s largest permission based consumer database for superior targeting

Dedicated in-house talent:
• Creative team to handle all aspects of graphic and conceptual campaign elements
• Software development team to allow for in-house development and quality control
• Project team to provide for support and consulting throughout your campaign
• Systems integration team to connect the mobile with your other campaign elements
• Executive team to accompany and direct your mobile strategy and market approach

Unparalleled understating of your business environment:
• We understands the implications of our cost on your ability to compete
• We believe that the quality of our products is what will bring clients back for more
• We are committed to self improvement through actions rather than theory


Glossary of Mobile Terms
Mobile Marketing Pull Message
The use of SMS, the mobile Web and/or a mobile application as an advertising An inbound SMS sent from a subscriber, typically opting-in to a mobile
medium. marketing campaign. i.e. A user votes by texting XYZ to 33567 in response to a
TV program.
SMS (acronym for Short Messaging Service)
Another way of saying “text messaging.” Opt-In
The process of a subscriber signing-up for messages, typically by sending a
Peer-to-Peer Messaging keyword to a shortcode. Can also be done via a signed consent form or others
Two people sending and receiving text messages. This is NOT used for mobile means.
marketing purposes, however this is how most are introduced to text messag-
ing. Double Opt-In
The 2nd outbound message confirming a subscriber’s opt-in. i.e. “XYZ Mobile
Shortcode (AKA Common Shortcodes, or CSS) Club: Reply YES to join.”
Unlike peer-to-peer messaging, mobile marketing involves a mobile users
sending messages to a server, therefore a 10 digit phone number (i.e. a long Opt-out
code) is replaced by an easy to remember shortcode. These can be 4, 5, or 6 “Reply EXIT to Stop”
digits. i.e. Text MYBIZ to 99134.
Alerts
Keyword SMS notifications, usually containing time-sensitive info like news, sports
The body copy of the user’s sent text message, typically something easy to scores, weather, event announcements, etc.
remember like a brand or product name. i.e. Text MYBIZ to 99134. A marketer
may have dozens of ongoing mobile campaigns, so keywords are used to route MMA (Mobile Marketing Association)
the mobile users to the appropriate campaign. Think of the shortcode as the Association made up of key members of the industry designed to create
street name and the keyword as the house. standardizations, best practices, guidelines, clear industry obstacles, educate
the market, etc.
MT (Mobile Terminated)
Text messages sent from a shortcode to a user’s cell phone. 2G, 3G & 4G
2G - 2nd generation wireless network. Slow internet (comparable to dial-up),
MO (Mobile Originated) therefore mobile sites are mostly text based. Most phones today are 2G or a
Text messages sent from a user’s cell phone to a shortcode. slightly faster.

WAP Site (acronym for Wireless Application Protocol) 3G - 3rd generation wireless network. High speed internet (comparable to
A mobile web site is commonly referred to as a “WAP site.” WAP is a mobile cable modems), which allows for video and rich content mobile sites. Most new
markup language enabling optimal usage due to limited capabilities of a hand- phones are 3G.
set.
4G - 4th generation wireless network. Not yet available in the U.S. market.
Push Message
An outbound SMS sent to an opted-in subscriber, typically an alert or mobile
coupon.


CellForce Media Kit

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (9)

Similar to CellForce Media Kit

Similar to CellForce Media Kit (20)

Recently uploaded

Recently uploaded (20)

CellForce Media Kit