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Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
Improving Checkout on the Mobile Web
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Improving Checkout on the Mobile Web

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  • 1. ImprovingiPad Checkouton the Mobile Web.
  • 2. Tablets will outsell PCs by 2015.Source: Gartner ResearchHuge | TheFind
  • 3. Shoppers already use theirtablets to shop more at homethan they use either a PC ortheir phone.Source: comScore!analysis of eBay Traffic PatternsHuge | TheFind
  • 4. Despite the investment,only 12% of tablet shoppersuse retailers’ native iOSapps for shopping.Source: *Q1 2013 Harris Interactive survey commissioned by TheFindHuge | TheFind
  • 5. The biggest pet peeve oftablet shoppers is thatretailer sites aren’t optimizedfor their screen.Source: *Q1 2013 Harris Interactive survey commissioned by TheFindHuge | TheFind
  • 6. What’s a retailer to do?Huge | TheFind
  • 7. 10 ways to improvecheckout on themobile web for iPad.Huge | TheFind
  • 8. 1.Design for the uniquedimensions of the device.Huge | TheFind
  • 9. The iPad is not just a larger phone(nor a smaller PC).Mobile site displayedon an iPadHuge | TheFind
  • 10. 2.Avoid unnecessaryscrolling and zooming.Huge | TheFind
  • 11. Everything can be legible and still fit onone screen.Huge | TheFind
  • 12. 3.Avoid unnecessary popupsand new page opens.Huge | TheFind
  • 13. More steps means more work & greaterchance the shopper will abandon.Huge | TheFindThis flow has 3 steps beforea user can start checking out.
  • 14. 4.Add 3rd party payment optionsat the beginning of the flow.Huge | TheFind
  • 15. Huge | TheFindGoogle WalletExpress CheckoutAmazon Payments
  • 16. 5.Order form fields logically.Huge | TheFind
  • 17. Auto populate as much as possible alongthe way.Zip CodeStreetCityStateHuge | TheFind
  • 18. Auto populate as much as possible alongthe way.90210StreetBeverly HillsCaliforniaHuge | TheFind
  • 19. 6.Only include required fields.Huge | TheFind
  • 20. Optional fields add unnecessary length.This credit cardapplication could be10 fields shorter.Huge | TheFind
  • 21. 7.Use the right keyboards.Huge | TheFind
  • 22. Special keyboards expedite data entry.Huge | TheFind
  • 23. 8.Turn off autocorrect.Huge | TheFind
  • 24. It gets in the way.Huge | TheFind
  • 25. 9.Be finger-friendly.Huge | TheFind
  • 26. Checkboxes are hard to hit. Go big.Huge | TheFind
  • 27. 10.Don’t create dead ends.Huge | TheFind
  • 28. Give tablet shoppers ways to completetransactions later or in another channel.Huge | TheFindAdd to wish listSave items for laterShare this itemCall usEmail usChat now
  • 29. A recap.Huge | TheFind
  • 30. 10 ways to improve checkout on themobile web for iPad.1.  Design for the unique dimensions of the device.2.  Avoid unnecessary scrolling and zooming.3.  Avoid unnecessary popups and new page opens.4.  Add 3rd party payment options at the beginning of the flow.5.  Order form fields logically.6.  Only include required fields.7.  Use the right keyboards.8.  Turn off autocorrect.9.  Be finger-friendly.10.  Don’t create dead ends.Huge | TheFind
  • 31. Examples to learn from.Burton.comOneill.comNixon.comVsco.coSkinnyties.comUnitedpixelworkers.comabookapart.comTattly.comHuge | TheFind
  • 32. hugeinc.cominfo@hugeinc.com1160 Battery Street, Suite 375, San Francisco, CA 94111+1 415 813 6777thefind.comstore@thefind.com2301 Leghorn St. Mountain View, CA 94303+1 650 641 0127

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