FEAR AND DELIGHT
on the use of behavior change strategies in mobile
write me here:
Why do you need behavior change?
Target one behavior
(exercise, lose weight, make
people cook more )
Why are the two
(engagement and behavior change)
with an experience
Digression: is Persuasion Evil?
B. J. Fogg
coercion and deception
Unlike old media
persuasive design for interactive media
is more effective when straightforward
“Hafta” versus “Wanna”
“Seduction is the process of deliberately
enticing a person to engage in some sort of behavior
frequently sexual in nature”
Seductiveness = Usability
1. a feeling of great pleasure; delight."the enchantment of the
3. magic, witchcraft, sorcery, wizardry, necromancy; Morecharms,
spells, incantations, mojo;
"a race of giants skilled in enchantment"
4. allure, delight, charm, beauty, attractiveness, appeal, fascinati
on, irresistibility, magnetism, pull, draw, lure "the enchantment
of the garden by moonlight"
5. bliss, ecstasy, heaven, rapture, joy "being with him was sheer
the state of being under a spell; magic."a world of mystery and
Goals + Rules= Interesting Challenges
+ Feedback= EXPERIENCE OF COMPETENCE
give things (experiences) for free
delight and enchantment
ways to mastery
(Target Behavior )
competition via tracking, incentives
Two levels of persuasion:
and use support
use = behavior
Where are the triggers?
Computers as actors (and tools, and media)
Thank you for listening!