I Have a Small
Business. Can
I Afford It?

Can I Compete with
The Big Brands?
Hold on Guys!!
I will Answer
Your Questions
“NO SEO” - NO VISITORS
If you don’t do it then search engines can’t
categorise and rank your site for keywords
relevant to...
More Tips for Small Business Owners
Both on-site SEO and off-site SEO are required
Know your competition
SEO doesn’t have ...
Hurray!!
Now I Can Start
SEO for My Business

Hold On Mate!!
Not Finished Yet..
Adapt to algorithm updates
You don’t need to submit your website to search engines.
Get advice directly from Google via th...
How Can I Optimize
My Website
Content?
Tips For Optimizing Content
Create content primarily for people, not search engines
Remove duplicate content
Don’t copy co...
1. Write a unique, descriptive title for every page.
2. Write a unique, descriptive meta description for every
page.
3. Re...
1. Backlinks affect rankings more than anything else.
2. Link building should be a steady, consistent, on-going process,
t...
Use social
websites to
promote other
people’s content as
well as your own.
Add social
sharing buttons
to your website.
Debojyoti Ghosh

Eclipse Technology Solutions
Chinar park, Rajarhat Kolkata, West Bengal, India
Phone :- +91-33-65550013
W...
Basic seo tips for small business owners
Basic seo tips for small business owners
Basic seo tips for small business owners
Basic seo tips for small business owners
Basic seo tips for small business owners
Basic seo tips for small business owners
Basic seo tips for small business owners
Basic seo tips for small business owners
Basic seo tips for small business owners
Basic seo tips for small business owners
Basic seo tips for small business owners
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Basic seo tips for small business owners

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This presentation is about SEO tips for small business owners, who are afraid of doing SEO for their website.

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Basic seo tips for small business owners

  1. 1. I Have a Small Business. Can I Afford It? Can I Compete with The Big Brands?
  2. 2. Hold on Guys!! I will Answer Your Questions
  3. 3. “NO SEO” - NO VISITORS If you don’t do it then search engines can’t categorise and rank your site for keywords relevant to your business. Don't Worry Mate!!
  4. 4. More Tips for Small Business Owners Both on-site SEO and off-site SEO are required Know your competition SEO doesn’t have to be expensive SEO results aren’t instant The newer your website is, the more patient you will need to be Never consider your website to be finished
  5. 5. Hurray!! Now I Can Start SEO for My Business Hold On Mate!! Not Finished Yet..
  6. 6. Adapt to algorithm updates You don’t need to submit your website to search engines. Get advice directly from Google via their Webmaster Guidelines and Webmaster Help Videos. Don’t risk Google penalties Set-up and use Google Webmaster Tools, Google Analytics, Google+ page for your business. Use Pay Per Click in addition to SEO
  7. 7. How Can I Optimize My Website Content?
  8. 8. Tips For Optimizing Content Create content primarily for people, not search engines Remove duplicate content Don’t copy content from other websites Claim authorship of your content Ensure your content is good enough to be on the 1st page Make your content engaging for visitors
  9. 9. 1. Write a unique, descriptive title for every page. 2. Write a unique, descriptive meta description for every page. 3. Research keywords before optimizing meta tags. 4. Target relevant keywords. Target keywords with commercial intent. 5. Long-tail keywords are a great source of traffic. 6. Avoid keyword stuffing. 7. Dedicate 1 page of your website to each keyword that you’re targeting.
  10. 10. 1. Backlinks affect rankings more than anything else. 2. Link building should be a steady, consistent, on-going process, that doesn’t stop when you reach a certain number. 3. Get backlinks from relevant, trusted sources. 4. Don’t get involved in link networks. 5. Build backlinks to every page of your website that you want to rank. 6. Get the good backlinks that your competition already has. 7. The majority of your backlinks should be branded. 8. Sign up for Ahrefs, Majestic SEO or Open Site Explorer. 9. Have direct links from your homepage to your most important pages.
  11. 11. Use social websites to promote other people’s content as well as your own. Add social sharing buttons to your website.
  12. 12. Debojyoti Ghosh Eclipse Technology Solutions Chinar park, Rajarhat Kolkata, West Bengal, India Phone :- +91-33-65550013 Website:- www.theetsindia.com Facebook:- http://www.facebook.com/theetsindia Twitter:- https://twitter.com/Eclipsetech12

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