This Is Drum

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This Is Drum

  1. 1. A review of Drum By Dominic Terry
  2. 2. This is Drum! • A browser based audio & web conference call software. • Modern, efficient & beneficial. • Targeted to a broad market.
  3. 3. A Tag Line • Meetings. Made wonderful. • This Is Drum. • Super charge your meetings. Solution: With there being three distinct ‘tag lines’ for the business it is good to pick one and make a feature of it.
  4. 4. User Navigation • With a parallax scroll website user navigation can become a bit tricky and off putting. • Similarly most people normally want to find an “About Us” page to get to know more about the company as well as the product. Solution: A slight rejig of placements of sub headers and links to additional pages could make a large difference to the bounce rate. This also allows for more play around with more expanding meta and URL’s as well as securing sales by making an easier to pilot website.
  5. 5. Detail vs Sale. • While the information on the site is thorough and extensive sometimes the sale can be lost in the amount of product description as it creates a lack of emotive pitch. Solution: By creating more of a tone with the content either that of situational or fun composition it can help costumers relate to why they are there to buy in the first place.
  6. 6. Keywords • ‘Drum’ is mentioned 26 times on the URL http://thisisdrum.com/features and the keyword ‘conference’ (+variants) appears 11 times. Solution: New keywords and variants would help to boost rankings as well as traffic. This small change in content can make a huge difference in R.O.I. and brand awareness.
  7. 7. Social Media • Facebook • Twitter Solution: Many other social media platforms should be regularly utilised to gain a further reach into the market. It can change the way a company is perceived which can also help to boost sales.
  8. 8. Conclusion • A stronger user navigation. • More varied keywords with enticing content. • And more presence on social media.

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