The Power Of Advocacy Marketing
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John Horsley, Presentation at SoCon2011, 20th of October, 2011, ICO, London

John Horsley, Presentation at SoCon2011, 20th of October, 2011, ICO, London

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The Power Of Advocacy Marketing Presentation Transcript

  • 1. The power of advocacy marketing Presentation By John Horsley At SoCon201120th October, 2011 John Horsley | Director
  • 2. The Economy FUBAR
  • 3. FUBARThe Economy
  • 4. Data The New Oil
  • 5. Data The New Oil
  • 6. FUBARThe Economy
  • 7. Nielsen Global Online Consumer Survey of over 25,000 Internet consumersfrom 50 countries.
  • 8. Decision makers consider their personal experience (58%) first when short-listing techvendors, followed by word-of-mouth and industry analyst reports, tied at 51%.Advertising (17%) and direct marketing (21%) were listed as the least importantinformation sources when short-listing possible vendors.(Study: "Tech Decision Maker," Hill & Knowlton, January 2009)
  • 9. Hubspot: The Facebook Marketing Update - Spring 2011 Free eBookHubspot targeted senior marketingdecision makers at companiesof 25 employees or more withan offer to download a highquality eBook about Facebookmarketing best practices.
  • 10. Hubspot: The Facebook Marketing Update - Spring 2011 Free eBookResults:Clicks: 3,207Forms Submitted: 903Qualified Leads: 106
  • 11. Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook
  • 12. Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social MediaOracle Corporation Social CRM campaign targeted IT, Sales and Marketingjob titles at US and Canadian companies with 500+ employees
  • 13. Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social MediaClicks 3,198Forms Submitted 944Marketing Qualified Leads 197
  • 14. Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social MediaClicks 3,198Forms Submitted 944Marketing Qualified Leads 197
  • 15. Why we built • Reach more people with your message • Reduce time and cost of identifying buyers • Shorten the sales funnel and reduce sales cycles • Gain immediate market insights • Measure ROI
  • 16. Thank YouJohn HorsleyCNOAce-A-Metric.com+44 794 905 0711John.Horsley@ace-a-metric.comHttp://linkedin.com/in/digitalmarketing