The Power Of Advocacy Marketing

1,664 views
1,532 views

Published on

John Horsley, Presentation at SoCon2011, 20th of October, 2011, ICO, London

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,664
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
43
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Power Of Advocacy Marketing

  1. 1. The power of advocacy marketing Presentation By John Horsley At SoCon201120th October, 2011 John Horsley | Director
  2. 2. The Economy FUBAR
  3. 3. FUBARThe Economy
  4. 4. Data The New Oil
  5. 5. Data The New Oil
  6. 6. FUBARThe Economy
  7. 7. Nielsen Global Online Consumer Survey of over 25,000 Internet consumersfrom 50 countries.
  8. 8. Decision makers consider their personal experience (58%) first when short-listing techvendors, followed by word-of-mouth and industry analyst reports, tied at 51%.Advertising (17%) and direct marketing (21%) were listed as the least importantinformation sources when short-listing possible vendors.(Study: "Tech Decision Maker," Hill & Knowlton, January 2009)
  9. 9. Hubspot: The Facebook Marketing Update - Spring 2011 Free eBookHubspot targeted senior marketingdecision makers at companiesof 25 employees or more withan offer to download a highquality eBook about Facebookmarketing best practices.
  10. 10. Hubspot: The Facebook Marketing Update - Spring 2011 Free eBookResults:Clicks: 3,207Forms Submitted: 903Qualified Leads: 106
  11. 11. Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook
  12. 12. Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social MediaOracle Corporation Social CRM campaign targeted IT, Sales and Marketingjob titles at US and Canadian companies with 500+ employees
  13. 13. Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social MediaClicks 3,198Forms Submitted 944Marketing Qualified Leads 197
  14. 14. Whitepaper Campaign: Oracle Corporation Leveraging the Power of Social MediaClicks 3,198Forms Submitted 944Marketing Qualified Leads 197
  15. 15. Why we built • Reach more people with your message • Reduce time and cost of identifying buyers • Shorten the sales funnel and reduce sales cycles • Gain immediate market insights • Measure ROI
  16. 16. Thank YouJohn HorsleyCNOAce-A-Metric.com+44 794 905 0711John.Horsley@ace-a-metric.comHttp://linkedin.com/in/digitalmarketing

×