Inskin Media Digital Marketing Group Presentation 18 Feb10

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  • 1. Online Advertising outside the box By Patrick Knight – Founder & Inventor – InSkin Media Ltd
  • 2. The rise of online video “ 140,000,000 American consumers tuned to “online videos” in 2009” “ Average monthly consumption per user rose from 6 to10 hours” “ More than 26,000,000,000 video views in a given month” “ online video advertising growth predicted at 35%-45% for each of the next five years” Source: Comscore Source: Comscore Source: Comscore Source: e-Marketer
  • 3. But how can publishers monetise video?
  • 4. PreRoll/MidRoll/PostRoll ads By thinking inside the box? Overlay ads THE FUTURE LOOKS BLEAK FOR PREROLL! Up to 39% of users now click away from annoying pre-roll ads, up from 20% clicking away in 2008. MORE ANNOYING THAN POPUPS! They obscure the video you are trying to watch and have been banned by many publishers
  • 5. Or outside the box? (literally) Demo 1: http://www.inskindemo.com/DEMO/pizzahut_browser_videojug.html Demo 2: http://www.inskindemo.com/DEMO/smirnoff_there_inskin_browser_muzu.html InSkin™ is the best performing and least intrusive video ad format
  • 6. These publishers thought outside the box And InSkin advertising now reaches 57% of UK internet adults!
  • 7. Film FMCG Motors Lifestyle Electronics Other These advertisers did too We delivered over 200 InSkin ad campaigns in 2009!
  • 8. How can you predict the future of online advertising?
  • 9.  
  • 10. So how will you invent your future in online advertising?
  • 11. Will you do it by thinking inside the box? From this place: - Your creativity will be stifled - You’ll think small and safety will come first - You’ll agree with the crowd to gain approval - You’ll focus on problems rather than solutions - You won’t trust yourself - You’ll lose sight of your vision and dreams - You’ll never realise your true potential but at least you’ll be in your comfort zone!
  • 12. The problem is that comfort won’t create the future!
  • 13. Will you do it by thinking outside the box? From this place: - You’ll find possibilities that others don't see - You’ll face your fears head on - You’ll challenge your limiting beliefs - You’ll question yesterday’s wisdom - You’ll create an empowering vision for yourself - You’ll believe in your dreams and take action - You’ll trust yourself - You’ll understand that there is no such thing as failure, only results. and from this place you’ll create your future!
  • 14. The future is not something we enter tomorrow The future is something we create today