Digital Marketing Group talk<br />Ged Carroll: director, digital strategies<br />
Who On Earth Am I?<br />
Or alternatively…<br />
The world’s most pointless question <br />
PR’s challenges<br />
Portumna<br />
Intent driven<br />Content driven<br />Controlled message<br />Open conversation<br />Public Relations<br />Social Media<b...
Understand the intent<br />
Here’s some research we did earlier…<br />intentindex.com<br />
Intent into interaction<br />
Intent into interaction<br />
Intent into interaction<br />
Intent into interaction<br />
http://rfistudios.com |  http://renaissancechambara.jp | @r_c<br />Thank you for listening<br />
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Ged carroll social_media_engagement_digital_marketing_group

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Ged Carroll presentation on social media engagement strategies, presented to Digital Marketing London on the 28th of April 2011.

Published in: Business, News & Politics
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  • Currently falls between digital marketing, customer services, SEO and PR for most organisations
  • Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destination Users evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  • Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destination Users evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  • Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destination Users evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  • Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destination Users evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  • Ged carroll social_media_engagement_digital_marketing_group

    1. 1. Digital Marketing Group talk<br />Ged Carroll: director, digital strategies<br />
    2. 2. Who On Earth Am I?<br />
    3. 3. Or alternatively…<br />
    4. 4. The world’s most pointless question <br />
    5. 5. PR’s challenges<br />
    6. 6. Portumna<br />
    7. 7. Intent driven<br />Content driven<br />Controlled message<br />Open conversation<br />Public Relations<br />Social Media<br />Advertising<br />User querydriven by<br />needdesirepassionwhimcuriosity<br />Content-drivenvia intermediary<br />newstrendsinformationeducationentertainment<br />Push Messaging driven by<br />agegenderraceincomegeography<br />Intent is the new demographic<br />
    8. 8. Understand the intent<br />
    9. 9. Here’s some research we did earlier…<br />intentindex.com<br />
    10. 10. Intent into interaction<br />
    11. 11. Intent into interaction<br />
    12. 12. Intent into interaction<br />
    13. 13. Intent into interaction<br />
    14. 14. http://rfistudios.com | http://renaissancechambara.jp | @r_c<br />Thank you for listening<br />

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