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Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
Ged carroll social_media_engagement_digital_marketing_group
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Ged carroll social_media_engagement_digital_marketing_group

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Ged Carroll presentation on social media engagement strategies, presented to Digital Marketing London on the 28th of April 2011.

Ged Carroll presentation on social media engagement strategies, presented to Digital Marketing London on the 28th of April 2011.

Published in: Business, News & Politics
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  • Currently falls between digital marketing, customer services, SEO and PR for most organisations
  • Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destination Users evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  • Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destination Users evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  • Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destination Users evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  • Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destination Users evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  • Transcript

    • 1. Digital Marketing Group talk
      Ged Carroll: director, digital strategies
    • 2. Who On Earth Am I?
    • 3. Or alternatively…
    • 4. The world’s most pointless question
    • 5. PR’s challenges
    • 6. Portumna
    • 7. Intent driven
      Content driven
      Controlled message
      Open conversation
      Public Relations
      Social Media
      Advertising
      User querydriven by
      needdesirepassionwhimcuriosity
      Content-drivenvia intermediary
      newstrendsinformationeducationentertainment
      Push Messaging driven by
      agegenderraceincomegeography
      Intent is the new demographic
    • 8. Understand the intent
    • 9. Here’s some research we did earlier…
      intentindex.com
    • 10. Intent into interaction
    • 11. Intent into interaction
    • 12. Intent into interaction
    • 13. Intent into interaction
    • 14. http://rfistudios.com | http://renaissancechambara.jp | @r_c
      Thank you for listening

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