Brand engagement on Twitter - give me the REAL picture
Brandwatch is a social media monitoring and analysis company used globally by brands and research companies to better understand how their customers are using social media. Bryan’s masterclass will look at the data around how brands actually use Twitter.
For instance, how many accounts do corporations have, is Brand usage of Twitter growing? Which tools do they use? Is there industry bias? This session will give an in-depth comparison of brands customer service on Twitter. What's the sentiment expressed? Who's doing it well? Who's gets a #fail?
Our data and insight will leave you with essential market knowledge to inform your own customer engagement strategy and potential opportunities.