KNOW BEFORE YOU SOURCE:
Three New Ways to Visualize Your Recruitment Strategies

Presented by Alex de Soto                ...
When will I find candidates?

                             Am I wasting money?

                                          ...
1 The Recruitment Readiness Piano
     Reaching All Types of Candidates


Davis Advertising Inc. All rights reserved.
How ACTIVE are your potential candidates?



Davis Advertising Inc. All rights reserved.
How PASSIVE?



Davis Advertising Inc. All rights reserved.
1 Reaching All Types of Candidates
     The Recruitment Readiness Piano




Active                               Open     ...
1 Reaching All Types of Candidates
     Behaviors


                                               Actively       Often
  ...
1 Reaching All Types of Candidates
             Behaviors

                                                               ...
1 Reaching All Types of Candidates
             Behaviors

                                               On
             ...
1 Reaching All Types of Candidates
             Behaviors

                                               On
             ...
1 Reaching All Types of Candidates
     Career/Employment Status Influence




Active                               Open  ...
1 Reaching All Types of Candidates
     Sourcing and Marketing Methods




Active                               Open      ...
Urgent
                            Urgency
                                      Not Urgent




                          ...
How urgent are your hiring needs?



Davis Advertising Inc. All rights reserved.
How easy are they to fill?



Davis Advertising Inc. All rights reserved.
2 Modes of Sourcing


                        Urgent
              Urgency




                                        Rec...
2 Modes of Sourcing




                                                                                    Recruiting Sit...
2 Modes of Sourcing


                        Urgent
              Urgency




                                     Sourci...
2 Modes of Sourcing




                                                                                         Sourcing ...
2 Modes of Sourcing


                        Urgent
              Urgency




                                     Advert...
2 Modes of Sourcing




                                                                                             Adver...
2 Modes of Sourcing




                                                                                              Adve...
2 Modes of Sourcing




                                                                                Recruiting Situati...
2 Modes of Sourcing




                                                                                  Sourcing and Sta...
2 Modes of Sourcing




                                                                                  Advertising & Ma...
3 The Talent Map
   Size and Location of Your Talent Pool




Davis Advertising Inc. All rights reserved.
Wait! I think I’m getting near some candidates.



Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool

                    MORE likely to recruit
                    and retain




    ...
3 Size and location of your labor pool




Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool




Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool




Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool




Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool




Davis Advertising Inc. All rights reserved.
3 Size and location of your labor pool

                         Dietitians




                            19104         ...
3 Size and location of your labor pool
                                              341 Dietitians
                      ...
3 Size and location of your labor pool
                                              341 Dietitians
                      ...
3 Size and location of your labor pool




Davis Advertising Inc. All rights reserved.
1        2       3 Recap
                               Putting it all together.




Davis Advertising Inc. All rights res...
RECAP
Modes of Sourcing


                                                           RN
                                  ...
RECAP
Size and Location of your labor pool

                                              71 RNs - OR Perioperative
      ...
RECAP
The Recruitment Readiness Piano




Active                               Open                     Passive

         ...
RECAP
Modes of Sourcing

                                                                In-House
                        ...
RECAP
Modes of Sourcing

                                                                Direct Mail
                     ...
Q&A
                                              Hiring Situation /
                                              Modes o...
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KNOW BEFORE YOU SOURCE: Three New Ways to Visualize Your Recruitment Strategies

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Learn how to use three simple visualization tools to consider candidate readiness, evaluate the hiring situation and relevant sourcing tactics, and analyze the location of labor pool in order to draft a more effective recruitment strategy.

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KNOW BEFORE YOU SOURCE: Three New Ways to Visualize Your Recruitment Strategies

  1. 1. KNOW BEFORE YOU SOURCE: Three New Ways to Visualize Your Recruitment Strategies Presented by Alex de Soto adesoto@davis.jobs Twitter: alexdesoto Davis Advertising Inc. www.davis.jobs Davis Advertising Inc. All rights reserved.
  2. 2. When will I find candidates? Am I wasting money? Where on earth will I find…? Do I need to give up? Where should I post? How good is your recruitment crystal ball? Davis Advertising Inc. All rights reserved.
  3. 3. 1 The Recruitment Readiness Piano Reaching All Types of Candidates Davis Advertising Inc. All rights reserved.
  4. 4. How ACTIVE are your potential candidates? Davis Advertising Inc. All rights reserved.
  5. 5. How PASSIVE? Davis Advertising Inc. All rights reserved.
  6. 6. 1 Reaching All Types of Candidates The Recruitment Readiness Piano Active Open Passive Davis Advertising Inc. All rights reserved.
  7. 7. 1 Reaching All Types of Candidates Behaviors Actively Often solicits searches Applies Subscribes referral for jobs directly to to job assistance online and employer alerts from applies via website friends job boards Active Davis Advertising Inc. All rights reserved.
  8. 8. 1 Reaching All Types of Candidates Behaviors On occasion Very active Actively Often Some Somewhat Keeps glances at on social solicits searches Applies searches active on Subscribes Subscribes resume on Help and referral for jobs directly to online for PRO to a PRO to job job boards Wanted PRO assistance online and employer jobs, salary networks newsletter alerts “just in sections in networks from applies via website or career like email list case” journals to like friends job boards INFO LinkedIn “see what’s LinkedIn out there” Active Open Davis Advertising Inc. All rights reserved.
  9. 9. 1 Reaching All Types of Candidates Behaviors On occasion Very active Rarely on Some Somewhat Keeps glances at on social the Web. searches active on Subscribes Subscribes resume on Help and Rarely on Little to no online for PRO to a PRO to job job boards Wanted PRO social contact jobs, salary networks newsletter alerts “just in sections in networks networks INFO or career like email list case” journals to like available INFO LinkedIn “see what’s LinkedIn online out there” Open Passive Davis Advertising Inc. All rights reserved.
  10. 10. 1 Reaching All Types of Candidates Behaviors On occasion Very active Rarely on Some Somewhat Keeps glances at on social the Web. searches active on Subscribes Subscribes resume on Help and Rarely on Little to no online for PRO to a PRO to job job boards Wanted PRO social contact jobs, salary networks newsletter alerts “just in sections in networks networks INFO or career like email list case” journals to like available INFO LinkedIn “see what’s LinkedIn online out there” Open Passive An estimated 65-85% of the labor pool Davis Advertising Inc. All rights reserved.
  11. 11. 1 Reaching All Types of Candidates Career/Employment Status Influence Active Open Passive Unemployed Employed Unhappy at Work Happy at Work Recent Grads Highly Experienced Shift Worker Specialized Professional Entry Level Senior Level/Exempt High School Grads College/Post Grads 1-5 Years of Experience 10+ Years of Experience Davis Advertising Inc. All rights reserved.
  12. 12. 1 Reaching All Types of Candidates Sourcing and Marketing Methods Active Open Passive Company Website Online Candidate Sourcing Direct Mail SEO Postings/Packages CEUs/Events Employee Referrals Resume Databases Professional /Social Networks Retained Search Major/Niche Job Boards Pay-Per-Click (SEM, Smart Ads, etc.) Contingency Search Print/Online Journals E-Mail Marketing Other Print Employee Referrals Print/Online Journals Davis Advertising Inc. All rights reserved.
  13. 13. Urgent Urgency Not Urgent Easy-to-Fill Hard-to-Fill Ease of Hiring 2 The Recruiting Situation Quadrant Modes of Sourcing Davis Advertising Inc. All rights reserved.
  14. 14. How urgent are your hiring needs? Davis Advertising Inc. All rights reserved.
  15. 15. How easy are they to fill? Davis Advertising Inc. All rights reserved.
  16. 16. 2 Modes of Sourcing Urgent Urgency Recruiting Situation Not Urgent Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  17. 17. 2 Modes of Sourcing Recruiting Situation Billing Hospitalist Supervisor ED Nurse Urgent Sonographer Practitioner Urgency Lab Assistant Clinical Psychologist Not Urgent Dietitian Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  18. 18. 2 Modes of Sourcing Urgent Urgency Sourcing and Staffing Resources Not Urgent Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  19. 19. 2 Modes of Sourcing Sourcing and Staffing Resources In-House In-House 3rd Pty. Databases 3rd Pty. Databases ATS / HRIS ATS / HRIS Contingency Search Urgent Retained Search Contract Staffing * Urgency In-House In-House 3rd Pty. Databases 3rd Pty. Databases ATS/HRIS ATS/HRIS Not Urgent Contingency Search Retained Search Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  20. 20. 2 Modes of Sourcing Urgent Urgency Advertising & Marketing Sources Not Urgent Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  21. 21. 2 Modes of Sourcing Advertising & Marketing Sources Job Site of Record Direct Mail (Major or Niche) E-Cards/E-Mail Posting SEO Packages Niche Job Boards Major Job Boards Journals (Print/Web) Urgent Employee Referrals Urgency Job Site of Record Pay-per-Click (Major or Niche) LinkedIn, Facebook Posting SEO Packages Google AdWords Not Urgent Indeed (Sponsorships) Niche Job Boards Employee Referrals Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  22. 22. 2 Modes of Sourcing Advertising & Marketing Sources Job Site of Record Direct Mail (Major or Niche) E-Cards/E-Mail Posting SEO Packages Niche Job Boards Major Job Boards Journals (Print/Web) Urgent Employer Branding Newspapers Employee Referrals Urgency Candidate Hospitality Job Site of Record Pay-per-Click LinkedIn, Facebook Social Media (Major or Niche) Posting SEO Packages Google AdWords Not Urgent Indeed (Sponsorships) Niche Job Boards Employee Referrals Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  23. 23. 2 Modes of Sourcing Recruiting Situation Urgent Hospitalist Urgency Not Urgent Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  24. 24. 2 Modes of Sourcing Sourcing and Staffing Resources In-House 3rd Pty. Databases Contingency Search Retained Search Urgent Urgency Not Urgent Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  25. 25. 2 Modes of Sourcing Advertising & Marketing Sources Direct Mail E-Cards/E-Mail Niche Job Boards Journals (Print/Web) Urgent Employee Referrals Urgency Not Urgent Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  26. 26. 3 The Talent Map Size and Location of Your Talent Pool Davis Advertising Inc. All rights reserved.
  27. 27. Wait! I think I’m getting near some candidates. Davis Advertising Inc. All rights reserved.
  28. 28. 3 Size and location of your labor pool MORE likely to recruit and retain LESS likely to recruit and retain Source: Davis Advertising study, May 2007 Davis Advertising Inc. All rights reserved.
  29. 29. 3 Size and location of your labor pool Davis Advertising Inc. All rights reserved.
  30. 30. 3 Size and location of your labor pool Davis Advertising Inc. All rights reserved.
  31. 31. 3 Size and location of your labor pool Davis Advertising Inc. All rights reserved.
  32. 32. 3 Size and location of your labor pool Davis Advertising Inc. All rights reserved.
  33. 33. 3 Size and location of your labor pool Davis Advertising Inc. All rights reserved.
  34. 34. 3 Size and location of your labor pool Dietitians 19104 70 Davis Advertising Inc. All rights reserved.
  35. 35. 3 Size and location of your labor pool 341 Dietitians within 70 miles of 19104 Davis Advertising Inc. All rights reserved.
  36. 36. 3 Size and location of your labor pool 341 Dietitians within 70 miles of 19104 Davis Advertising Inc. All rights reserved.
  37. 37. 3 Size and location of your labor pool Davis Advertising Inc. All rights reserved.
  38. 38. 1 2 3 Recap Putting it all together. Davis Advertising Inc. All rights reserved.
  39. 39. RECAP Modes of Sourcing RN OR/Perioperative Urgent Urgency Recruiting Situation Not Urgent Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  40. 40. RECAP Size and Location of your labor pool 71 RNs - OR Perioperative within 20 miles of 08401 Davis Advertising Inc. All rights reserved.
  41. 41. RECAP The Recruitment Readiness Piano Active Open Passive RNs – OR/Perioperative Davis Advertising Inc. All rights reserved.
  42. 42. RECAP Modes of Sourcing In-House 3rd Pty. Databases ATS / HRIS Contingency Search Urgent Retained Search Contract Staffing * Urgency Sourcing and Staffing Resources Not Urgent Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  43. 43. RECAP Modes of Sourcing Direct Mail E-Cards/E-Mail Niche Job Boards Journals (Print/Web) Urgent Employee Referrals Urgency Advertising and Marketing Sources Not Urgent Easy-to-Fill Hard-to-Fill Ease of Hiring Davis Advertising Inc. All rights reserved.
  44. 44. Q&A Hiring Situation / Modes of Sourcing Candidate Recruitment Readiness Location and Size of Labor Pool Davis Advertising Inc. All rights reserved.
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