2011 seo job_board_report
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2011 seo job_board_report

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    2011 seo job_board_report 2011 seo job_board_report Presentation Transcript

    • 2011SEO Job Board Survey Report
      Presented by Chris Taylor 3/14/2011ctaylor@davisadv.com 800-777-3284
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Source: Google Keyword Tool, February 2011
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Organic Search Results
      Sponsorships/Search Engine Advertising
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Survey Methodology
      Performed Google searches for jobs in25 occupations (4-5 in healthcare).
      Variety of cities and locations acrossthe United States.
      Total of 625 combinations of job and location searched.
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Accountant jobs in 07030
      Accountant jobs in 22101
      Accountant jobs in Baltimore
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Sample Search Results Page
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Positions represent combinationof job and location.
      Total of 625job and location combinations searched.
      Source: Davis Advertising Inc., 2011 SEO Survey of Job-Posting Sites
      * Study was conducted before HotJobs.com visitors were redirected to Monster.com
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Important Findings
      • In reviewing traffic sources for 100,000+ unique job board visitors, we found significant evidence that, when it comes to jobs-related searches, being the first result on Google generates approximately 5 to 8 times more clickthroughs/visits.
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Important Findings
      • The clear leaders in Google search resultswere Indeed and SimplyHired. These two sites were the top 60% of all searches we performed.
      • Less than 2% of all search results were from employer websites.
      • Only 0.02% of all search results had .jobs as their top-level domain.
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Source: Davis Advertising Inc., 2011 SEO Survey of Job-Posting Sites
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Source: Davis Advertising Inc., 2011 SEO Survey of Job-Posting Sites
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Source: Davis Advertising Inc., 2011 SEO Survey of Job-Posting Sites
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Takeaways
      • Because of their superior search engine optimization, getting your jobs optimized for Indeed and SimplyHired is the most important step you can take to get your jobs noticed.
      • When it comes to achieving top positions on search results pages, paid jobs sites do not do offer a significant advantage over aggregators such as Indeed or SimplyHired.
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Why optimizingyour careersite and your own job listingsis not enough.
      Timeframe for Google to index your optimized job site may be one week to several weeks.
      By the time Google grabs your job siteindex and updated its information, the job you have promoted may have been filled.
      Google may also choose not to indexyour job site on a regular basis.
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      “Recruiting is reactive.”
      “Sourcing is proactive.”
      FISHWANTED
      What about passive candidates?
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      • Reach out to people who may not be looking for a job (passive candidates) but are open to a new job.
      • Supplement your optimization efforts with paid advertising on Facebook, Google and LinkedIn.
      • Ads are served to people who meet certain targeting criteria (e.g., occupation, interest, geography, employer, etc.)
      • Ads are paid on a pay-per-click basis.
      • Ads can link to custom landing pages that may promote a department or specialty, a group of job openings, or your organization as a great place to work.
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • Job-Posting & Aggregator Sites Performance on Google
      Davis Advertising Inc. All rights reserved. www.davis.jobs
    • &A
      Q
      Download the complete study
      http://www.davis.jobs/solutions/jm-seo-survey.htm
      Thank You
      Davis Advertising Inc. All rights reserved. www.davis.jobs