Building Your First Swiftpage e-Newsletter
Todd Viau Lori Feldman
@LoriFeldman
http://www.thedatabasediva.com/
?attachment_id=4288
Download Agenda here:
3
Agenda
Benefits of an email newsletter
Content ideas
Design ideas
ACT Database Prep
Sending, Tracking and Reporting...
5
eNewsletter Benefits
1. Stay top-of mind with customers and prospects
2. Sell more thru upsells and cross sells
3. Gener...
• Stephen Trentmann, Sales Manager,
Washington Missourian
• 6 years uninterrupted monthly
editions
• Average 5-12 new quot...
Watch this 3-Min. Video on types of email marketing:
www.TheDatabaseDiva.com/treasure-triangle
Email Blast E-Newsletter
Dr...
This is NOT an
eNewsletter
 Subject Matter Expert
Opinion on Key Industry
Issue
 Special Report
 Resources List
 Checklists
 “Best of” Lists
 T...
Request for Interview
Subject Line: I'd like to interview you for a feature article
[[First Name]],
Thanks for accepting m...
Content Idea Starters: Scoop.it
47% of
emails
are read
on mobile
devices
21
eNewsletter Compelling-O-Meter
 Create a Swiftpage SPF Record (Resources)
 Set publishing schedule
 Each issue sent ...
Cheap Graphics: Fiverr.com
Swiftpage: Preview Template List
Swiftpage: Preview Templates
Swiftpage: Naming Convention
Swiftpage: Manage Images
Swiftpage: Manage Documents
Save your eNewsletter List in an ACT Dynamic Group
Send
Track Your Results over Time
What’s Working? What’s Not?
10. CAN Spam Laws
 US Policy:
 http://en.wikipedia.org/wiki/Can_Spam
 New Canadian Law:
 https://www.ic.gc.ca/eic/site...
More Swiftpage Training:
• 25 Hacks & Shortcuts - $10 OFF with Promo Code
• Top Tips & Tricks - $10 OFF with Promo Code
• ...
Q&A
www.TheDatabaseDiva.com
314-485-4350 (US)
Skype: thedatabasediva
Diva@TheDatabaseDiva.com
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
Building Your First Swiftpage Email Newsletter
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Building Your First Swiftpage Email Newsletter

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GET THE RESOURCES MENTIONED:
http://www.thedatabasediva.com/?attachment_id=4288

Publishing an email newsletter is a no-brainer marketing decision. But few companies ever get around to it because they seem to take too much effort to create and maintain.

Are you thinking, "I hate getting so many spammy email newsletters in my inbox!" Of course you are! Who doesn't? But what if your newsletter became THE ONE that customers and prospects stopped what they were doing to read?

Is that even possible?

YES! Readers of The Database Diva's Award Winning email newsletter, for example, contribute thousands of dollars to our top-line revenue each year. They even write us when they don't receive it to be sure they're still on our list!

For this Swiftpage training, we'll show you our top 10 ways to create readable business boosting email newsletters.

Here are just a few of the 10 you'll learn:

* How to copy a Swiftpage template, add your images, "look and feel", then send to contacts in your ACT database

* Tips for adding new subscribers to your newsletter list

* Free resource for finding top trending articles to demonstrate to readers that you are the SME of your field (especially if you're not a writer. This is a $500-$1,000 value over hiring copywriters!)

* How to get extra mileage and exposure for your newsletter by featuring it on your website and social media platforms--with only minutes more of your time

* A successful email newsletter case study you can steal and tweak for your company

* Need a Swiftpage free trial: http://www.thedatabasediva.com/swiftpage

* Not sure Swiftpage is the right email service provider for you? http://www.thedatabasediva.com/outgrown-act

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Building Your First Swiftpage Email Newsletter

  1. 1. Building Your First Swiftpage e-Newsletter Todd Viau Lori Feldman @LoriFeldman
  2. 2. http://www.thedatabasediva.com/ ?attachment_id=4288 Download Agenda here:
  3. 3. 3 Agenda Benefits of an email newsletter Content ideas Design ideas ACT Database Prep Sending, Tracking and Reporting Resources
  4. 4. 5 eNewsletter Benefits 1. Stay top-of mind with customers and prospects 2. Sell more thru upsells and cross sells 3. Generate new leads / Increases the size of your database 4. Get more referrals 5. Promote yourself as the go-to expert in your field 6. Get media coverage 7. Increase website traffic
  5. 5. • Stephen Trentmann, Sales Manager, Washington Missourian • 6 years uninterrupted monthly editions • Average 5-12 new quote requests each time Success!
  6. 6. Watch this 3-Min. Video on types of email marketing: www.TheDatabaseDiva.com/treasure-triangle Email Blast E-Newsletter Drip Marketing
  7. 7. This is NOT an eNewsletter
  8. 8.  Subject Matter Expert Opinion on Key Industry Issue  Special Report  Resources List  Checklists  “Best of” Lists  Top 5 / Top 10 Lists  Cheat Sheets  Hot Tips  How To’s  Free Consultation  Key Employee Interviews  Digital Downloads (Audio, Podcast, CD, e-Book, etc.)  Product/Service Special  Case Study  Customer Spotlight  Mistakes (Top 3, Top 5, Top 10)  Q & A or FAQs  Review a Product / Service / Event  Special of the Month  Surveys Easy Content Ideas:
  9. 9. Request for Interview Subject Line: I'd like to interview you for a feature article [[First Name]], Thanks for accepting my request to interview you for a case study about [[Company]]’s experience with drip marketing. I’d like to interview you by email, and then write an article from your answers. The article will appear on my blog and then will be distributed to all my social media networks and in my newsletter. I am very proud of the work you’ve done on your database and the success you’ve had. I’d like to share your effort with my other prospects and clients as a way to inspire them to start their own drip marketing campaigns. I know you’re very busy, but if you could answer these questions for me, I’d greatly appreciate it! (Is 5 business days enough time for you to do it?) You can just hit reply and type your answers underneath the Qs if that’s easiest. Interview Questions 1. Tell me about [[Company]]. Where does your company fit in its marketplace? What’s your role in the company? How long have you been in this role? What size is your database? How long have you been using ACT/Swiftpage? (Just a couple of sentences for frame of reference for readers). 2. When we first started working together on your drip marketing, do you remember why you wanted my help? What business problem were you trying to solve? Why couldn’t you do it on your own? (OK to give background on what you were doing/did before) 3. What did [[Company]] do to help you with this challenge? 4. What were your results (good or bad)? Were there any surprises in the process we used or with your results? 5. What’s the “next step” you want to tackle with your database marketing? 6. What 3 tips would you give to other database marketers? 7. Would you please send me a mug shot? Or may I copy pictures off your website? Warmly, Lori Feldman 314-485-4350
  10. 10. Content Idea Starters: Scoop.it
  11. 11. 47% of emails are read on mobile devices
  12. 12. 21 eNewsletter Compelling-O-Meter  Create a Swiftpage SPF Record (Resources)  Set publishing schedule  Each issue sent same day, same time  Test to see what days / times work best for your readers  Expected – Missed if readers don’t get it  Use the same “From Email” and “Display Name”  Fun / Forward-Worthy  Subject Line: Test variations to see what gets highest opens
  13. 13. Cheap Graphics: Fiverr.com
  14. 14. Swiftpage: Preview Template List
  15. 15. Swiftpage: Preview Templates
  16. 16. Swiftpage: Naming Convention
  17. 17. Swiftpage: Manage Images
  18. 18. Swiftpage: Manage Documents
  19. 19. Save your eNewsletter List in an ACT Dynamic Group
  20. 20. Send
  21. 21. Track Your Results over Time
  22. 22. What’s Working? What’s Not?
  23. 23. 10. CAN Spam Laws  US Policy:  http://en.wikipedia.org/wiki/Can_Spam  New Canadian Law:  https://www.ic.gc.ca/eic/site/ecic- ceac.nsf/eng/gv00521.html
  24. 24. More Swiftpage Training: • 25 Hacks & Shortcuts - $10 OFF with Promo Code • Top Tips & Tricks - $10 OFF with Promo Code • Surveys & Web Forms - $10 OFF with Promo Code • (FREE) 7 Ways to Use Drip Marketing in Your Business www.TheDatabaseDiva.com/Events PROMO CODE: Diva10
  25. 25. Q&A www.TheDatabaseDiva.com 314-485-4350 (US) Skype: thedatabasediva Diva@TheDatabaseDiva.com
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