And Our ColleaguesStacia Shinaberry Todd Viau Lori FeldmanSharon RandallAddonStore.comDan RosenbergerDataCom SolutionsPete...
For More Info:Stacia Shinaberry, Vice President of SalesTheDatabaseDiva.com913-871-1794 x107stacia@thedatabasediva.comSkyp...
AgendaWhat is Drip Marketing?The 7 must-have drips for your businessNext Steps!
What is Drip Marketing?“Drip” … as in measured drips of water over a period oftime to keep plants adequately hydrated.Not ...
What’s the difference between…Drip Marketing?Marketing Automation?Auto-Responder?Follow-up?Nurture Marketing?Stay in Touch...
Why do it?Law of 7…12…29… whateverBuild relationshipImplement Business Owner PhilosophyConsistencyPeople aren’t ready toco...
TraditionalSales Funnel
What is included in drip marketingE-mailPhone CallPost CardE-mailSurvey
Manual vs. Automated?MANUAL:Do it when you think about itScheduledRecurring RemindersHave to think about the process every...
Manual vs. Automated?AUTOMATED:SoftwareAffordableApply a templated response up-front, then launch itEliminatesadministrati...
Defined follow-up process of relevant messages that…Educates the prospect for wherever he is in the buyingprocessPuts into...
Treasure TriangleEmail Blast /PromotionE-NewsletterDrip Marketing
The 7 most common triggers in your business1. Website Lead2. Cold Prospect3. Proposal Follow-up4. Pre and Post Event & Tra...
How do you get started?1. Pick a trigger2. Decide the ideal way to follow up3. Write compelling “big picture” messages4. H...
7 Must-Have DripsWebsite Leads/Inquiries
7 Must-Have DripsCold Prospect
7 Must-Have DripsProposal Follow-up
7 Must-Have DripsPre- and Post-Event or Tradeshow
7 Must-Have DripsFirst Time Customer
7 Must-Have DripsInactive Customer
7 Must-Have DripsExpiration Date RenewalsCompany Policy ChangesGovernment Regulation Changes/Deadlines
Other DripsLost SaleDemo Follow upNo Interest Now (vs Lost Sale)Referral Follow-upNetworking
Where Are You Bleeding the Most?Top 7 … And More!1. Website Lead2. Cold Prospect3. Proposal Follow-up4. Pre- and Post-Even...
Next Steps!
You will be DRIPPED!• We are putting you on our “Post Event Drip”• Open and read every message• Check out the subject line...
Choose a FREE ClinicBasic DripMarketing ClinicFor those who knowthey want to do dripmarketing, buthaven’t started yethttp:...
Q&AFor More Info:Stacia Shinaberry, Vice President of Sales913-871-1794 x107stacia@thedatabasediva.comSkype: stacia-lee
7 ways to use drip marketing in your business
7 ways to use drip marketing in your business
7 ways to use drip marketing in your business
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7 ways to use drip marketing in your business

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Presenter Bio for Lori Feldman, TheDatabaseDiva.com: Lori is founder and president of The Database Diva and is a 25-year veteran of direct marketing industry, where she received the prestigious Direct Marketer of the Year Award. She has a Bachelor of Journalism from the University of Missouri and is Editor of "The Database Marketing Hotwire," the company's e-newsletter editor (which you can sign up for on the home page of our website. It has won the APEX Award for Newsletter Writing Excellence 3 times.

Lori began to use drip marketing 9 years ago before most marketers even knew what it was. She has tested every component of a drip marketing campaign and shares her insight, trial and error in this presentation (she can tell you exactly what NOT to do!)

Lori has taught the company's 6-week Drip Marketing Camp several times a year for the last 6 years and has had over 300+ graduates. She is also the author or co-author of more than 200 revenue-generating drip marketing campaigns for firm clients. In 2011, The Database Diva was named the #1 Reseller Worldwide for Swiftpage Email, which purchased Sage ACT! Software in March.

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7 ways to use drip marketing in your business

  1. 1. And Our ColleaguesStacia Shinaberry Todd Viau Lori FeldmanSharon RandallAddonStore.comDan RosenbergerDataCom SolutionsPete FernaldAtlantic DatabaseDavid SunnarborgMarketPlaceInnovations Inc.
  2. 2. For More Info:Stacia Shinaberry, Vice President of SalesTheDatabaseDiva.com913-871-1794 x107stacia@thedatabasediva.comSkype: stacia-lee
  3. 3. AgendaWhat is Drip Marketing?The 7 must-have drips for your businessNext Steps!
  4. 4. What is Drip Marketing?“Drip” … as in measured drips of water over a period oftime to keep plants adequately hydrated.Not a flood… followed by a droughtSo…planned/scheduledpoints of contactover a period of timeto keep businessrelationshipsalive and nurtured
  5. 5. What’s the difference between…Drip Marketing?Marketing Automation?Auto-Responder?Follow-up?Nurture Marketing?Stay in Touch Marketing?
  6. 6. Why do it?Law of 7…12…29… whateverBuild relationshipImplement Business Owner PhilosophyConsistencyPeople aren’t ready tocommit yet…
  7. 7. TraditionalSales Funnel
  8. 8. What is included in drip marketingE-mailPhone CallPost CardE-mailSurvey
  9. 9. Manual vs. Automated?MANUAL:Do it when you think about itScheduledRecurring RemindersHave to think about the process everyday
  10. 10. Manual vs. Automated?AUTOMATED:SoftwareAffordableApply a templated response up-front, then launch itEliminatesadministrative overheadActs as an unpaidsalesperson 24/7
  11. 11. Defined follow-up process of relevant messages that…Educates the prospect for wherever he is in the buyingprocessPuts into place exactly what you would do if you hadtime to do it… but you don’t.
  12. 12. Treasure TriangleEmail Blast /PromotionE-NewsletterDrip Marketing
  13. 13. The 7 most common triggers in your business1. Website Lead2. Cold Prospect3. Proposal Follow-up4. Pre and Post Event & Tradeshow5. First-time Customer6. Inactive Customer7. Expiration Date Renewals
  14. 14. How do you get started?1. Pick a trigger2. Decide the ideal way to follow up3. Write compelling “big picture” messages4. Hyperlink to your “digital assets” (website, SM, blog, industry stats, etc.)5. Determine the timing6. Segment (target) your list7. Launch Campaign8. Analyze your results and tweak9. Repeat or write another drip to another segment10. Repurpose your drip as blog posts and/or SM statusupdates
  15. 15. 7 Must-Have DripsWebsite Leads/Inquiries
  16. 16. 7 Must-Have DripsCold Prospect
  17. 17. 7 Must-Have DripsProposal Follow-up
  18. 18. 7 Must-Have DripsPre- and Post-Event or Tradeshow
  19. 19. 7 Must-Have DripsFirst Time Customer
  20. 20. 7 Must-Have DripsInactive Customer
  21. 21. 7 Must-Have DripsExpiration Date RenewalsCompany Policy ChangesGovernment Regulation Changes/Deadlines
  22. 22. Other DripsLost SaleDemo Follow upNo Interest Now (vs Lost Sale)Referral Follow-upNetworking
  23. 23. Where Are You Bleeding the Most?Top 7 … And More!1. Website Lead2. Cold Prospect3. Proposal Follow-up4. Pre- and Post-Event orTrade Show5. First-time Customer6. Inactive Customer7. Expiration Date Renewals1. Lost Sale2. Demo Follow up3. No Interest Now (vs LostSale)4. Referral Follow-up5. Networking
  24. 24. Next Steps!
  25. 25. You will be DRIPPED!• We are putting you on our “Post Event Drip”• Open and read every message• Check out the subject lines• Notice if the messages are short or long• Notice the tone…no corporate speak!• How many links are included in each message?• Click on all the links…where do you go?• Notice the signature…who’s signing, what’s the title?• When do we use a P.S.?• How many do you think you’ll get from us? Over what time period?
  26. 26. Choose a FREE ClinicBasic DripMarketing ClinicFor those who knowthey want to do dripmarketing, buthaven’t started yethttp://bit.ly/17BEWXaAdvanced DripMarketing ClinicFor those alreadydoing dripmarketing but wantbetter results orfresh content ideashttp://bit.ly/135nLdK
  27. 27. Q&AFor More Info:Stacia Shinaberry, Vice President of Sales913-871-1794 x107stacia@thedatabasediva.comSkype: stacia-lee

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