2013.11 #UofT @TheDanLevy #scs2846 Guest Speaker

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Slides for talk by Dan Levy @TheDanLevy in Toronto, Canada to a University of Toronto - U of T - School of Continuing Studies class SCS2846 in Social Media Strategy on Blogger/Influencer Relations.
Class is taught by Jean George and these are my slides from my talk.

Published in: Social Media, Technology, Business
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2013.11 #UofT @TheDanLevy #scs2846 Guest Speaker

  1. 1. Dan Levy: An Influencer’s/Blogger’s Perspective Foundations of Digital Marketing Mgmt University of Toronto - November 18, 2013 #SCS2846
  2. 2. Who I Am  Renaissance Guy  Writer  Reader  Geek  Social Fusionist & Community Builder  Researcher  Student  Online Portfolio: About.Me/TheDanLevy  Blog: http://bit.ly/thedanlevy  Twitter: @TheDanLevy  Facebook: FB.com/TheDanLevy  G+: Gplus.to/TheDanLevy
  3. 3. How I Built My Following  PLATFORMS:  Real Life (events & community gatherings) • Attending, Organizing, & Generally Helping  Twitter • Being present. • Live tweeting at events/conferences  Blog • Guest blogging • Blogging on other’s outlets as well  Facebook  Other blogs’ comments sections
  4. 4. How I Built My Following Being Open, Approachable, & Engaging
  5. 5. How I Built My Following Being Positive & Honest
  6. 6. How I Built My Following Joining The Community
  7. 7. How I Built My Following Joining The Community
  8. 8. How I Built My Following
  9. 9. When Did I Notice Brands Reaching Out
  10. 10. How I Help(ed) Brands  Talk about things – before, during, & after – online and in real life.  Events  Review items  Campaigns  Suggest ways to add value  Connect them with others (especially if I know I’m outside their target).  Complete info in blog posts with linkbacks and SEO tactics  Honest Feedback: quietly and privately especially if I’m being critical.  Be a brand ambassador.
  11. 11. Engaging With A Blogger/Influencer DOs  Reach out personally and make sure it’s targeted.  Build a relationship.  Make sure you’re providing them and their readers value.  Make sure to give them something to talk about.  Make stuff easy to find & share before, during, and after the fact.  Make important info easily exportable from the communication.  Share & RT their content about you with your audience.
  12. 12. Engaging With A Blogger/Influencer DOs  Try to give them an amount of respect similar to what’s given to the media.  Touch base before and after.  Be open to try new things/ideas.  Be honest & open in communications with them.  If you’re giving SWAG, make sure it is something which will actually be used not just sit in a drawer.  Give them a USB key they’ll actually use again or just switch to the cloud.  Remember: We talk in real life too so the online response may not be entirely accurate.
  13. 13. Engaging With A Blogger/Influencer DOs Give them a USB key they’ll actually use again.
  14. 14. Engaging With A Blogger/Influencer DOs Give them a USB key they’ll actually use again.
  15. 15. Engaging With A Blogger/Influencer DOs Give them a USB key they’ll actually use again.
  16. 16. Engaging With A Blogger/Influencer DON’Ts  Forget that this is EARNED media, not paid or owned.  Send untargeted press releases.  Send untargeted invites.  Send emails with no actionable info UNLESS you’re dealing with a news site.  Forget their +1s. Don’t make them ask and feel like a beggar.  Blame them when something doesn’t go the way you wanted.
  17. 17. Engaging With A Blogger/Influencer Crowdsourced DOs & DON’Ts
  18. 18. Engaging With A Blogger/Influencer “Personalized” Message Fails
  19. 19. Engaging With A Blogger/Influencer “Personalized” Message Fail
  20. 20. My Details:  Email: TheDanLevy@gmail.com  Online Portfolio: About.Me/TheDanLevy  Blog: http://bit.ly/thedanlevy  Twitter: @TheDanLevy  Facebook: FB.com/TheDanLevy  Google Plus: Gplus.to/TheDanLevy

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