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5 tips for great content marketing
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5 tips for great content marketing

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  • 1. Top 5 tips for effective content marketing
  • 2. Content marketing, if done right, is the best way to position your brand as a thought leader in your category.
  • 3. Here are our top five tips for effective content marketing. Get these right and you will be well on your way to making your brand stand out amongst the crowd.
  • 4. #1 Stop selling.
  • 5. Your audience is looking for information, not a sales pitch. Effective content marketing leaves the sales pitch to the salesmen.
  • 6. The minute you start talking about how great your product is, your audience will see marketing “blah blah blah” and switch off. Stay focussed on informative content and resist the urge to sell. “90% of consumers find custom content useful.” SOURCE: TMG Custom Media
  • 7. #2 Provide the solution
  • 8. Figure out what your potential customers are searching for and become a problem solver by providing them with the information they need.
  • 9. “68% of consumers spend time reading content from a brand they are interested in.” SOURCE: The CMA By consistently providing objective information that solves their problems, your customers are more likely to keep coming to you. back
  • 10. #3 Get blogging!
  • 11. Hosting a blog on your website is the most effective method of boosting organic search rankings. Google rewards fresh and relevant content with improved rankings, meaning more customers to your site. “B2B companies that blog generate 67% more leads per month than those who don’t.” SOURCE: Social Media B2B
  • 12. Your blog page also provides an attractive destination to which you can send your social media followers. “Interesting content is a top 3 reason people follow brands on social media.” SOURCE: Content+
  • 13. #4 Diversify your content
  • 14. Don’t rely on blogs alone. Develop and publish your content in a variety of formats to increase your audience base.
  • 15. By diversifying your content, not only can your audience choose in what format to consume your content, they can also choose what channel to consume it through. “B2C marketers use about 12 content marketing tactics.” SOURCE: Content Marketing Institute
  • 16. #5 Amplify your content
  • 17. So you have produced a great piece of content. Sure, you could wait for your audience to find it, or you could get it out there by amplifying, or promoting it.
  • 18. “Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” SOURCE: Demand Metric Amplifying your content can be a highly effective and cost efficient way of ensuring your content hits your target audience.
  • 19. For further information on how to establish an effective content marketing program for your brand contact: Carly Kennedy – Director Email: carly@thecontentroom.com.au Phone: 0412 809 906