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1. theconsultants.net.in http://theconsultants.net.in/led-lighting-consultancy/
Led Lighting
lead lED Lighting Market With Leaders Of Market Strategy !
Complete Manufacturing Plant Setup To Business / Market
Establishment Phases Strategic Business Consulting
Services Under One Roof !
Led Lighting Industry : Next Boom In History of Indian
Industry !
Life time Opportunity to entrepreneurs & corporates
This is also an unique opportunity to established consumer electrical / electronics firms to transform their brand
as most recognized households brand which is yet dominated by FMCG brands becoz of their high market
parlance & domestic penetration capabilities & characteristics.
Approx 100 Cr Incandescent bulbs in domestic market will be replaced within few years,2 billion electric sockets
will lighten by LED, approx 2 million electrical shops & 10 million FMCG shops have opportunity to serve market.
led Market will remain Highly volatile and dynamics will be ever changing in terms of pricing,Margins &
competition & offerings.
This is because of hybrid nature of led lighting products based on consumer behavior.The entire led lighting
business ecosystem will be hybrid & complex on micro level and understanding this will be winning the game.
Those who will treats it as electrical goods will run on same business pattern as per electrical / lighting Industry.
Some of us may treat it as fmcg product hence strategies will based on fmcg industry norms.
Above both conditions will not be alone helpful to achieve the corporate goals. Reason behind this as stated
above Led Lighting Industry carries hybrid & complex nature of different industry,hence extra care & expertise is
required when developing strategies.
Due to its certain feature Led Lighting carries few of FMCG industry characteristic,while in some cases it
resembles with consumer durables /IT industry.
As per basic product need,distribution & marketing & other strategic norms,Led Lighting industry dynamics will be
like fmcg industry becoz it will be required by every households and mass distribution
system,marketing,promotions will be required,while on manufacturing & sourcing parts,it’s resembling with IT/
durables industry where prices will lower on regular basis,technological up gradation will be also on regular basis
hence old models will be replaced by new one in frequent way as in mobile handset industry.

2. Complete Manufacturing Plant Setup To Market Establishment Phases Strategic Consulting Services !
This is the reason because of it’s hybrid & complex nature of led lighting products,players are coming from
different industries i.e from core lighting industries (Philips,Osram,Surya etc) ,From Fmcg Industries (
Eveready,Wipro etc) & Also from other/new sectors players like syska basically from Mobile. Reason for
introduction from varied industries is that every Industry feels that it is product of their industry and they can excel
in led lighting Filed because some of characteristic of led lighting products resembles from different industries.
This all together creates a very complex business ecosystem and risk chances improves due to creation
marketing illusions for marketers.
Hence organization have to develop ability & quality to execute their plan of both industries i.e. fmcg &
Durable or IT,Mobile etc failing which may result in failure.
The competition will be more complex due to varied nature of competitors i.e. market players will be form different
Industry & with different expertise & nature . i.e players will be from traditional lighting industry like Philips,Osram
etc having technological edge or may be entrants from FMCG sectors (i.e. Eveready) having wide distribution
network across India as their major usp (Eveready has 3.2 Million Shop penetration while Biggest Lighting firm
Philips has only 1 Millions shop penetration) or strong new Local niche players offering low prices. All these
situation will emerge a complex competitive market where all market players from different field having different
nature,expertise and with their own USP & SPECIALTY.
Any thing may be possible in such type of unstable business environment. Any big MNC’s may get out from
industry or any Small New & Niche player may emerge as Industry leader.It,s a business situation like driving in
fog where nothing is very much clear & visibility is very limited for decision making.

3. That’s why we called this Industry as a very special in terms of
micro dynamics & predicting it’s movement is difficult to Led
Manufacturers. Here, The Consultants Plays a major role by
assisting manufactures to manage their market risk by our
unique micro strategic consultancy services.
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In this situation,leading market is a difficult task. Our micro strategic consultancy helps your organization to make
it’s foundation strong develops ever performing LED Lighting business system in ever changing highly volatile
business ecosystem.
Specialized Led Lighting Quality Assurance Lab Setup & ISO 17025 Certification
From conceptualization to strategic business modelling to market entry / launching to establishment strategies to
Growth phase of your products life cycle, we manages every phases of CDP ( Consumer diffusion process)
effectively to establish your brand in market.
Consulting Services Not Merely For Growth But To Establish You As Market Leader.
Complete Manufacturing Plant Setup To Business / Market Establishment Phases Strategic Consulting
Services Under One Roof !
Key words : Consultant,Business Consultant,Management consultant,Strategy Consultant,Led Lighting,Led
Consultant,Marketing Consultant,Led Light,Led Bulb,Led Fixtures,Led drivers,Led Tube Light,Led Import,Led
Components elcoma, bee,eesl , Electric Lamp and Component Manufacturers Association of India
Bureau of Energy Efficiency (BEE)