WHAT THE HELL IS COLOSSUS?! PART 2

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COLOSSUS talks about ITSELF after 2013.

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WHAT THE HELL IS COLOSSUS?! PART 2

  1. 1. COLOSSUSPropiedad Confidencial COLOSSUS S.L. © 2013 jueves, 13 de marzo de 14
  2. 2. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS “I advertise without advertising that is cost effective and lifelong” PEDRO ENRÍQUEZ DE SALAMANCA jueves, 13 de marzo de 14
  3. 3. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS IDEASTRANSMEDIA + INNOVATION ENGAGEMENTLIFESTYLE + DIGITAL jueves, 13 de marzo de 14
  4. 4. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS IDEASROI+ ALWAYSBETA ENGAGEMENTRESULTS + MEMORY BUILDING jueves, 13 de marzo de 14
  5. 5. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS BRANDING, APPS, SOCIAL GOODS, BOOKS, GAMES, PHOTO, VIDEO, TV, MERCHAN, TOONS, MÚSIC, EVENTS, 2ND SCREEN, SMART, ENTERTAINMENT... CONTENT jueves, 13 de marzo de 14
  6. 6. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS ENTERTAINMENT IS THE WAY. EXPERIENCE IS THE KEY. CONTENT IS THE SOLUTION. jueves, 13 de marzo de 14
  7. 7. COLOSSUSPropiedad Confidencial COLOSSUS S.L. © 2013 jueves, 13 de marzo de 14
  8. 8. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS KEYPOINTS and HIGHLIGHTS jueves, 13 de marzo de 14
  9. 9. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS 1.- More than 12 years of experience in different agencies working as Creative Director from conventional proposals (spots, international campaigns or publicity) to digital advertising and new marketing. Directing strategy, concept, creativity, commercial and final development. www.thecolossustime.com jueves, 13 de marzo de 14
  10. 10. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS 2.- Enjoying with projects of experiences or events and linking innovation and creativity together through Wildbytes studio. jueves, 13 de marzo de 14
  11. 11. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS From Augmented Reality global brand proposals and the development of AR social content channels to kinetic video mapping or interactive digital art. Pure innovation in the creative use of new technologies with the aim of getting awareness, reputation and product-brand communication. jueves, 13 de marzo de 14
  12. 12. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS LOOK at WILDBYTES´ YouTube https://www.youtube.com/channel/ UCwBigLnsPOETnEwyNRoKJBw jueves, 13 de marzo de 14
  13. 13. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS 3.- Expert on Social Media and Branded Content. Transmedia storytelling creator. Chief Innovation Officer and Creative Innovation Director for different startups, agencies and freelance brands. http://www.thecolossustime.com/colossus- miscellaneous/2013/12/4/colossus-wrote-here- and-work-too jueves, 13 de marzo de 14
  14. 14. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS 4.- Working with "2020 agenda by Vodafone" and designing business vision for smart city protocols into European 2020 Agenda. Creative Director and Business Developer for two appcentric lean startups based on Smart Destination experience (together with Tecnalia and Segittur). Employed as a Smart City communication consultant for Barcelona and Coruña councils. jueves, 13 de marzo de 14
  15. 15. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS 4. Investigating and developing strategies on Business Intelligence in the field of performance marketing. jueves, 13 de marzo de 14
  16. 16. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS Thinking of mobile shopping experience, nfc + couponing, reality conversion from virtual analytics, digital signage creativity and Connected Retail opportunities. Giving clues to Big Data crossing in order to predict consumers´ habits and niche multi fragmented behavior. jueves, 13 de marzo de 14
  17. 17. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS HIGHLIGHTS (BOOKS) jueves, 13 de marzo de 14
  18. 18. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS IE BUSINESS SCHOOL A Social Media Study jueves, 13 de marzo de 14
  19. 19. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS jueves, 13 de marzo de 14
  20. 20. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS Tengo 30mil fans... ¿Y ahora que hago? Translated as "OK. I HAVE 30K FANS... WHAT DO I DO NOW?" this is a co-working book on social media sponsored by IE Business School. 2011. jueves, 13 de marzo de 14
  21. 21. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS YOU CAN READ IT HERE! http://www.scribd.com/doc/156683610/ Tengo-30000-Fans jueves, 13 de marzo de 14
  22. 22. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS VODAFONE/TURNER a transmedia book experience jueves, 13 de marzo de 14
  23. 23. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS Vodafone publishes annually forty thousand copies of a book as a gift to welcome the new year to its premium customers. The book should represent the vision of Vodafone and embrace the value of innovation. The solution was to design a transmedia publishing experience. A book with an original written and illustrated content. These Illustrations are enriched by an Augmented Reality app for connecting with videos that complement the ideas expressed in the book. The launch event featured an interactive action which reflected concepts, artwork and book ideas and turned them into an immersive experience. Journalists and Vodafone executives involved approaching a big screen while the elements of the book around their shadows. A long tail transmedia experience. jueves, 13 de marzo de 14
  24. 24. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS THE BOOK (PHYSICAL OBJECT) jueves, 13 de marzo de 14
  25. 25. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS jueves, 13 de marzo de 14
  26. 26. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS jueves, 13 de marzo de 14
  27. 27. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS jueves, 13 de marzo de 14
  28. 28. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS jueves, 13 de marzo de 14
  29. 29. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS THE APP (AUGMENTED REALITY and VIDEO ENRICHMENT) jueves, 13 de marzo de 14
  30. 30. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS jueves, 13 de marzo de 14
  31. 31. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS jueves, 13 de marzo de 14
  32. 32. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS You can watch inside here: http://www.behance.net/gallery/Todo-cambia-by-Vodafone/14254543 http://molstudio.es/vodafone/ jueves, 13 de marzo de 14
  33. 33. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS jueves, 13 de marzo de 14
  34. 34. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS ¡THANKS! thecolossustime.com @thecolossustime LinkedIn - http://www.linkedin.com/in/ pedroenriquezdesalamanca jueves, 13 de marzo de 14

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