Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
SOCIAL TV
BACK TO BASICS
martes, 27 de agosto de 13
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
YESTERDAY THE WORLD
CHANGED,
NOW IT’S YOUR TURN
MIKE WAL...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
// THE MARKETING LIFESTYLE
CONTENT MACHINE//
CO...
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
YOU ARE PUBLIC 3.0.
CITIZEN + CONSUMER + SPECTATOR
YES Y...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
How many of you have a TV
at home?
Thanks to TV...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
How many of you have a
SMARTPHONE, TABLET
or COMPUTER at...
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
COLOSSUS LOVES
LIFESTYLE &
ENTERTEINMENT
martes, 27 de a...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS does not know the source, sorry.
COLOS...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
COLOSSUS does not know the source...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
DAY TO DAY TECH DEVELOPS
We already have intera...
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
OK...
WHAT ABOUT SOCIAL TV?
martes, 27 de agosto de 13
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
It all began with what is called backchannel -
...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
#GraciasSara
BACKCHANNEL example in Spain.
COLO...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
The CONTENT PRODUCERS, MEDIA
CHANNELS and DIGIT...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
Mobile/tablet APPLICATIONS and
WEBS allow viewe...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
APPLICATIONS and digital
allow CONTENTS to be
T...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
GOOD INTERVIEW
EXPLANATION by
Alan Wolk’s Beet....
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
KEY OBJECTIVES
in SOCIAL TV
OPPORTUNITIES
martes, 27 de ...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
 
ENRICH / ENHANCE
THE CONTENT
(TRANSMEDIA
STORYTELLING)...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
ALLOW
INTERACTION
(INTERACTIVE TV IS
MORE THAN SMART)
CO...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
DIGITAL MARKETING
(FROM BRANDED
CONTENT TO DIGITAL
SEGME...
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
LET’S SHARE
short OLD SCHOOL
SOCIAL TV
EXAMPLES
martes, ...
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S....
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S....
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S....
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Confidencial COLOSSUS S....
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THIS IS //
COLOSSUS
martes, 27 de agosto de 13
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
SOCIAL TV / APPCENTRIC /
BRANDED CONTENT /
INTERACTIVE E...
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
NEWMARKETING
IS
NEWBUSINESS
(LOOK UP #NEWMARKETINGISNEWB...
Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
THANKS!
by
COLOSSUS
martes, 27 de agosto de 13
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SOCIAL TV by COLOSSUS

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A BASIC VIEW OF DIFFERENT SOCIAL TV CONCEPTS AND OPPORTUNITIES. WROTE IN 2011 // IT IS MORE TREND AND CURRENT NOW!

Published in: Education, Technology, Business

SOCIAL TV by COLOSSUS

  1. 1. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS SOCIAL TV BACK TO BASICS martes, 27 de agosto de 13
  2. 2. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS YESTERDAY THE WORLD CHANGED, NOW IT’S YOUR TURN MIKE WALSH martes, 27 de agosto de 13
  3. 3. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS // THE MARKETING LIFESTYLE CONTENT MACHINE// COMPUTING SOCIAL MEDIA AND TELEVISION TOGETHER martes, 27 de agosto de 13
  4. 4. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS YOU ARE PUBLIC 3.0. CITIZEN + CONSUMER + SPECTATOR YES YOU ARE introduction (SOCIAL TV) martes, 27 de agosto de 13
  5. 5. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS How many of you have a TV at home? Thanks to TV we can access quality entertainment content or watch information and live events. From a reality program to the Olympic Games through the best thriller series. THIS WAS 2011... CAN YOU IMAGINE NOW? COLOSSUS SAYS martes, 27 de agosto de 13
  6. 6. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS How many of you have a SMARTPHONE, TABLET or COMPUTER at home? These devices make the SECOND SCREEN experience possible. The DEVICES we use while watching TV... (or reading this keynote). COLOSSUS COLOSSUS SAYS martes, 27 de agosto de 13
  7. 7. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS COLOSSUS LOVES LIFESTYLE & ENTERTEINMENT martes, 27 de agosto de 13
  8. 8. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS COLOSSUS does not know the source, sorry. COLOSSUS SAYS martes, 27 de agosto de 13
  9. 9. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS COLOSSUS SAYS COLOSSUS does not know the source, sorry. COLOSSUS SAYS martes, 27 de agosto de 13
  10. 10. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS DAY TO DAY TECH DEVELOPS We already have interactive “audio” PLATFORMS or APPS. Or how the TELEVISION SET is going to talk to our MOBILE and vice versa. COLOSSUS SAYS martes, 27 de agosto de 13
  11. 11. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS OK... WHAT ABOUT SOCIAL TV? martes, 27 de agosto de 13
  12. 12. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS It all began with what is called backchannel - Or how SPECTATORS use Social Media, FB and TW, to discuss what they see on TV in REAL TIME. Then some people thought TV was “game over” versus digital media channels... BUT... COLOSSUS SAYS martes, 27 de agosto de 13
  13. 13. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS #GraciasSara BACKCHANNEL example in Spain. COLOSSUS SAYS martes, 27 de agosto de 13
  14. 14. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS The CONTENT PRODUCERS, MEDIA CHANNELS and DIGITAL ENTREPRENEURS have detected a unique opportunity to exploit the content of backchannel and relocate the VIEWER/ SPECTATOR in front of TELEVISION again! COLOSSUS SAYS martes, 27 de agosto de 13
  15. 15. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS Mobile/tablet APPLICATIONS and WEBS allow viewers push or pull EXTRA CONTENT or PROMOTIONS... and especially they allow viewers create COMMUNITY. COLOSSUS SAYS martes, 27 de agosto de 13
  16. 16. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS APPLICATIONS and digital allow CONTENTS to be TRANSMEDIA. COLOSSUS SAYS martes, 27 de agosto de 13
  17. 17. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS GOOD INTERVIEW EXPLANATION by Alan Wolk’s Beet.TV http://socialtimes.com/kit-digital-social-tv_b91501 COLOSSUS SAYS martes, 27 de agosto de 13
  18. 18. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS KEY OBJECTIVES in SOCIAL TV OPPORTUNITIES martes, 27 de agosto de 13
  19. 19. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS   ENRICH / ENHANCE THE CONTENT (TRANSMEDIA STORYTELLING) COLOSSUS COLOSSUS SAYS Propiedad Confidencial COLOSSUS S.L. © 2013 martes, 27 de agosto de 13
  20. 20. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS ALLOW INTERACTION (INTERACTIVE TV IS MORE THAN SMART) COLOSSUS COLOSSUS SAYS Propiedad Confidencial COLOSSUS S.L. © 2013 martes, 27 de agosto de 13
  21. 21. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS DIGITAL MARKETING (FROM BRANDED CONTENT TO DIGITAL SEGMENTED MKT GOODS) COLOSSUS COLOSSUS SAYS Propiedad Confidencial COLOSSUS S.L. © 2013 martes, 27 de agosto de 13
  22. 22. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS LET’S SHARE short OLD SCHOOL SOCIAL TV EXAMPLES martes, 27 de agosto de 13
  23. 23. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS COLOSSUS SAYS Propiedad Confidencial COLOSSUS S.L. © 2013 TV PROGRAMS HASTAG NAME good way to be TV social martes, 27 de agosto de 13
  24. 24. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS COLOSSUS SAYS Propiedad Confidencial COLOSSUS S.L. © 2013 THE BRITNEY EFFECT or how social TV transforms users into audience martes, 27 de agosto de 13
  25. 25. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS COLOSSUS SAYS Propiedad Confidencial COLOSSUS S.L. © 2013 https://vimeo.com/37516900 THE SECOND SCREEN SHARING A REAL TIME GAME WHILE ENJOYING TV martes, 27 de agosto de 13
  26. 26. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS COLOSSUS SAYS Propiedad Confidencial COLOSSUS S.L. © 2013 HOW AN APP CAN BE A PROGRAM AND VICE VERSA A REAL TIME GAME CONNECTED TO BROADCASTING martes, 27 de agosto de 13
  27. 27. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS THIS IS // COLOSSUS martes, 27 de agosto de 13
  28. 28. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS SOCIAL TV / APPCENTRIC / BRANDED CONTENT / INTERACTIVE EXPERIENCE / ADVERTEINMENT / GAMIFICATION / VIRTUAL GOODS / LIFESTYLE CONTENT / TRANSMEDIA STORYTELLING... martes, 27 de agosto de 13
  29. 29. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS NEWMARKETING IS NEWBUSINESS (LOOK UP #NEWMARKETINGISNEWBUSINESS) martes, 27 de agosto de 13
  30. 30. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS THANKS! by COLOSSUS martes, 27 de agosto de 13

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