The Collaborative Startup Canvas - 7 sections to gather people around a passion and turn the community into a thriving collaborative business

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"Most of the startups forget to harness the power of the crowd" says Ross Dawson. We decided to create a framework, "The Collaborative Startup Canvas". Our goal is to help entrepreneurs on 3 issues: …

"Most of the startups forget to harness the power of the crowd" says Ross Dawson. We decided to create a framework, "The Collaborative Startup Canvas". Our goal is to help entrepreneurs on 3 issues: gather people around their passion, work with the members to create the best products and services for the community, and generate incomes to make the adventure sustainable.

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  • 1. The collaborative Startup canvas
  • 2. “most of the startups forget to harness the power of the crowd.” Ross Dawson
  • 3. “startups replicate what they perceive to be successful business models. But what is CONSIDERED THE ´NORM´ IS NOT WORKING ANYMORE.” Lee Bryant
  • 4. ns to help 7 sectio reneurs   entrep people   Gather passion   Around a and turn the community into a thriving collaborative business
  • 5. People Value ProP.   Incomes Statements Awareness CO-CREATION Kpis
  • 6. People
  • 7. 1. Which population Do you want to work with?
  • 8. early-adopters? 2. Who are going   to be your  
  • 9. Write down your persona
  • 10. “Dave is a 35-year-old American who lives in Wichita, Kansas. He is married, college educated, and has a daughter. Dave’s life dream is become an entrepreneur and sell web and mobile products online. He has a full-time job and is willing to work very hard to make his dream a reality. He has some technical skills but unfortunately doesn’t live near a startup hub – and thus he has a hard time connecting with entrepreneurs to get advice when he needs it.” (From SoHelpFul.com)
  • 11. Statements
  • 12. 1. What is your purpose?
  • 13. people? Why do you want To gather
  • 14. What is their problem or nee d? do correctly? at do they don't Wh
  • 15. People will join and participate in our community because...
  • 16. Our example …because we help them gather members around their passion and turn the community into a thriving collaborative enterprise.
  • 17. “If you get this wrong, nothing else you do matters.” Richard Millington
  • 18. 2. What is your vision?
  • 19. What will the world look like once you and your community have worked your magic?
  • 20. Complete these sentence in less than 12 words: “We dream of a world where…”
  • 21. think big (like really big!)
  • 22. Our vision “We dream of a world where business success and community success are reconnected.”
  • 23. Value Propositions  
  • 24. What are the and   products Services You Provide to the community?
  • 25. uild a B logy odo eth m s ber mem help To fail they here w
  • 26. Then create around this   methodology...
  • 27. a book presentations a course photo albums events blog articles videos a toolkit a consultancy service a software conferences stickers case studies workshops t-shirts white papers infographics
  • 28. Awareness
  • 29. Potential members of what you do? How do you make aware
  • 30. Be where Your audience already is
  • 31. Blog on Quora and Medium Search conversations on Twitter and Quora where you can share your expertise Get your articles listed in a popular newsletter Ask a blogger or a community manager to write about you Start a newsletter Share presentations on Slideshare Launch your own blog Organize a meet up Create a group on Facebook or Meetup and invite people you know Share articles on G+ Communities, LinkedIn and Facebook groups
  • 32. CO-CREATION
  • 33. with you? How do you let members co-create The adventure
  • 34. Create a community on Google+ Invite people Ask for feedback at each step of your projects
  • 35. Who works on... oduction Pr Sales sight Fore Ideation Design g new projects Financin Customer support eting ark M
  • 36. 70% You, alone   Your community  
  • 37. Dropbox - Referral program
  • 38. Seth Godin- Crowdfunding campaign $40k goal beaten in 3.5 hours
  • 39. giffgaff - customer support forum Aver S: 77% 93'' - NP nse time: ge Respo a
  • 40. Incomes
  • 41. How do you adventure sustainable? Earn money to make the
  • 42. Among your products and services, define which ones are...
  • 43. 0% free 10 Pa use y per Intermediate fees Direct sales ith additional features Paid version w Subscription nting Re
  • 44. You can also... Run a crowdfunding campaign Charge for a community membership Sell shares Create an affiliate program
  • 45. KPIs  
  • 46. Track your progress  
  • 47. => Activity initiated and managed by members => Referral growth => Sense of belonging => Number of innovation launched by members => Revenues
  • 48. TheCollaborativeStartup www. .com