The collaborative Startup

canvas
“most of the startups
forget to harness the
power of the crowd.”
Ross Dawson
“startups replicate
what they perceive to be
successful business
models. But what is
CONSIDERED THE ´NORM´
IS NOT WORKING
...
ns to help
7 sectio

reneurs	
  
entrep
people	
  
Gather
passion	
  
Around a

and turn the community into a thriving col...
People
Value
ProP.	
  

Incomes

Statements
Awareness

CO-CREATION
Kpis
People
1. Which

population
Do you want

to work with?
early-adopters?

2. Who are

going	
  

to be
your	
  
Write down your

persona
“Dave is a 35-year-old American who lives in
Wichita, Kansas. He is married, college
educated, and has a daughter. Dave’s ...
Statements
1. What is your

purpose?
people?

Why
do you want

To gather
What is their problem or nee
d?
do correctly?
at do they don't
Wh
People will join and participate
in our community because...
Our example

…because we help them gather members
around their passion and turn the community
into a thriving collaborativ...
“If you get this
wrong, nothing
else you do
matters.”
Richard Millington
2. What is your vision?
What will the world look like once you and
your community have worked your magic?
Complete these sentence in less than 12 words:

“We dream of a world where…”
think

big

(like really big!)
Our vision
“We dream of a world where
business success and community
success are reconnected.”
Value
Propositions	
  
What are the

and 	
  

products

Services
You Provide to the community?
uild a
B

logy
odo
eth
m
s

ber
mem
help
To
fail
they
here
w
Then create
around this	
  
methodology...
a book

presentations

a course

photo albums

events

blog articles
videos

a toolkit

a consultancy service

a software
...
Awareness
Potential members

of what you do?

How do you make

aware
Be where Your
audience already is
Blog on Quora and Medium
Search conversations on Twitter and Quora
where you can share your expertise
Get your articles li...
CO-CREATION
with you?

How do you

let members

co-create

The adventure
Create a community on Google+
Invite people
Ask for feedback at each
step of your projects
Who works on...
oduction
Pr
Sales

sight
Fore

Ideation

Design

g new projects
Financin

Customer support

eting
ark
M
70%

You,
alone	
  

Your
community	
  
Dropbox - Referral program
Seth Godin- Crowdfunding campaign

$40k

goal

beaten

in 3.5

hours
giffgaff - customer support forum

Aver

S: 77%
93'' - NP
nse time:
ge Respo
a
Incomes
How do you

adventure

sustainable?

Earn money
to make the
Among your products
and services, define
which ones are...
0% free
10
Pa

use
y per

Intermediate fees

Direct sales

ith additional features
Paid version w

Subscription

nting
Re
You can also...
Run a crowdfunding campaign
Charge for a community membership
Sell shares
Create an affiliate program
KPIs

	
  
Track your

progress	
  
=> Activity initiated and managed by members
=> Referral growth
=> Sense of belonging
=> Number of innovation launched by ...
TheCollaborativeStartup

www.

.com
Upcoming SlideShare
Loading in...5
×

The Collaborative Startup Canvas - 7 sections to gather people around a passion and turn the community into a thriving collaborative business

951

Published on

"Most of the startups forget to harness the power of the crowd" says Ross Dawson. We decided to create a framework, "The Collaborative Startup Canvas". Our goal is to help entrepreneurs on 3 issues: gather people around their passion, work with the members to create the best products and services for the community, and generate incomes to make the adventure sustainable.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
951
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
13
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

The Collaborative Startup Canvas - 7 sections to gather people around a passion and turn the community into a thriving collaborative business

  1. 1. The collaborative Startup canvas
  2. 2. “most of the startups forget to harness the power of the crowd.” Ross Dawson
  3. 3. “startups replicate what they perceive to be successful business models. But what is CONSIDERED THE ´NORM´ IS NOT WORKING ANYMORE.” Lee Bryant
  4. 4. ns to help 7 sectio reneurs   entrep people   Gather passion   Around a and turn the community into a thriving collaborative business
  5. 5. People Value ProP.   Incomes Statements Awareness CO-CREATION Kpis
  6. 6. People
  7. 7. 1. Which population Do you want to work with?
  8. 8. early-adopters? 2. Who are going   to be your  
  9. 9. Write down your persona
  10. 10. “Dave is a 35-year-old American who lives in Wichita, Kansas. He is married, college educated, and has a daughter. Dave’s life dream is become an entrepreneur and sell web and mobile products online. He has a full-time job and is willing to work very hard to make his dream a reality. He has some technical skills but unfortunately doesn’t live near a startup hub – and thus he has a hard time connecting with entrepreneurs to get advice when he needs it.” (From SoHelpFul.com)
  11. 11. Statements
  12. 12. 1. What is your purpose?
  13. 13. people? Why do you want To gather
  14. 14. What is their problem or nee d? do correctly? at do they don't Wh
  15. 15. People will join and participate in our community because...
  16. 16. Our example …because we help them gather members around their passion and turn the community into a thriving collaborative enterprise.
  17. 17. “If you get this wrong, nothing else you do matters.” Richard Millington
  18. 18. 2. What is your vision?
  19. 19. What will the world look like once you and your community have worked your magic?
  20. 20. Complete these sentence in less than 12 words: “We dream of a world where…”
  21. 21. think big (like really big!)
  22. 22. Our vision “We dream of a world where business success and community success are reconnected.”
  23. 23. Value Propositions  
  24. 24. What are the and   products Services You Provide to the community?
  25. 25. uild a B logy odo eth m s ber mem help To fail they here w
  26. 26. Then create around this   methodology...
  27. 27. a book presentations a course photo albums events blog articles videos a toolkit a consultancy service a software conferences stickers case studies workshops t-shirts white papers infographics
  28. 28. Awareness
  29. 29. Potential members of what you do? How do you make aware
  30. 30. Be where Your audience already is
  31. 31. Blog on Quora and Medium Search conversations on Twitter and Quora where you can share your expertise Get your articles listed in a popular newsletter Ask a blogger or a community manager to write about you Start a newsletter Share presentations on Slideshare Launch your own blog Organize a meet up Create a group on Facebook or Meetup and invite people you know Share articles on G+ Communities, LinkedIn and Facebook groups
  32. 32. CO-CREATION
  33. 33. with you? How do you let members co-create The adventure
  34. 34. Create a community on Google+ Invite people Ask for feedback at each step of your projects
  35. 35. Who works on... oduction Pr Sales sight Fore Ideation Design g new projects Financin Customer support eting ark M
  36. 36. 70% You, alone   Your community  
  37. 37. Dropbox - Referral program
  38. 38. Seth Godin- Crowdfunding campaign $40k goal beaten in 3.5 hours
  39. 39. giffgaff - customer support forum Aver S: 77% 93'' - NP nse time: ge Respo a
  40. 40. Incomes
  41. 41. How do you adventure sustainable? Earn money to make the
  42. 42. Among your products and services, define which ones are...
  43. 43. 0% free 10 Pa use y per Intermediate fees Direct sales ith additional features Paid version w Subscription nting Re
  44. 44. You can also... Run a crowdfunding campaign Charge for a community membership Sell shares Create an affiliate program
  45. 45. KPIs  
  46. 46. Track your progress  
  47. 47. => Activity initiated and managed by members => Referral growth => Sense of belonging => Number of innovation launched by members => Revenues
  48. 48. TheCollaborativeStartup www. .com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×