Rico has developed a program
called: The Client Nation.
Imagine unlocking the “SECRET
CODE” that prohibits your prospects
from buying from you. Instead creating a
way so that they are magnetically
attracted to your business, you instantly
understand their “INSTRUCTION
MANUAL”, and thus know how to get
them to buy. Most clients don’t like to
be SOLD but love to BUY. Through
“The Client Nation,” Rico unlocks this
“SECRET CODE” that all prospects
have making them WANT TO BUY
The Client Nation will give your organization the
tools to understand your employees and client’s
CEO and founder of Peña Global, LLC. And Founder and Co-creator
of Sensational You Professional Business Women's
Rico has been awarded the Outstanding Georgia Citizen and
Honorary Lieutenant Colonel award.
Feature in the 2009 Gwinnet’s “People to Know” magazine.
Rico is a dedicated father of two and a loving husband. He
currently resides in Atlanta, GA
Rico has served his country proudly as a decorated United States
Marine and was honorably discharged in 1995.
Rico helps DRIVE RESULTS for individuals, organizations
and teams as a:
Professional Bilingual Speaker
CEO and founder of Peña Global, LLC.
Rico specializes in showing you (organizations, leaders, and
individuals) how to understand your clients, co-workers, and
business partners that you deal with on a day-to-day basis.
Imagine having an “Instruction Manual” that shows you the
specific steps to unlock the “Secret Code” of getting your
prospect to buy from you.
Different people have different personalities, behavior and
communications styles, Rico shows you how to instantly
identify them and tailor your presentation to them.
Rico’s program’s are SO GOOD and SO SUCCESSFUL that:
-He can take any sale person/ team and create up to 86% turnover cold
calling program. MEANING- out of 100 calls he will show you how to
set up to 86 appointments. (has case studies to prove it!)
-Increase Retail Sales- 15-20%. A major beauty store hired Rico to train
there Cosmetic Sales Associates the principles of The Client Nation. Their
closing rate improved 20% once they applied the Client Nation
-Decrease employee turnover, increase moral, improve
employee performance and turn your organization into
a SALES MACHINE!
By hiring Rico and having him teach your organization The Client
Nation program you will achieve the following:
-Increased Appointments set
-Decreased stress, disorganization and employee turnover
-Clarity, purpose and execution strategies for turning your
employees into leaders
-Turning your client-base into a Referral Machine
Rico is also a professional bilingual speaker who has taught
and spoke for fortune 500 corporations and business
entrepreneurs around the nation.
Rico is sought after nation wide as a speaker for his
experience in The Client Nation. Through his speaking,
engagements he shows organizations how to leverage the
secret knowledge of The Client Nation to magnetically attract
new clients and drive profits.
Rico is currently the CEO and
founder of Peña Global a
behavioral sales training
and professional speaking
firm that assists companies and
organizations how to create
clarity, purpose and execution
while increasing sales growth and
productivity from their staff and
Book Rico for your companies next speaking engagement to
see how he can help your company!
Call today for case studies outlining results of Rico’s Clients