By Carol Doane Don’t drown in the advertising pool Cheap  is a chance
<ul><li>I need my message delivered </li></ul>NOW!
Every day like clockwork in fact, around the clock We deliver local messages
We package messages Online, in email, direct mail and in the newspaper
Then along comes something cheaper
Customers jump ship
And when it doesn’t work out
We rescue with effective advertising
Unlike direct mail Newspaper users  PAY  to receive the product
Cable customers Pay for the service and tolerate the advertising
Radio Customers pay  NOT   to listen to commercials
Newspaper customers Look forward to the ads
Unlike other media Newspaper companies hold their rates steady for a year or more
Other media companies Don’t publish their rates ? ? Guess ?
Did the guy next door Get a better rate than you?
Web analytics validated We are audited Circulation verified by independent auditors
Loyal customers We reward
<ul><li>Volume discounts </li></ul>Rewards include <ul><li>Pick up discounts </li></ul><ul><li>Color savings </li></ul>
to our customers and our company. After all, we all want to stay in business. Fair pricing
Sponsorships Section fronts Anchored positions in print and online We offer
Polybags Post-it Notes ® Flyer printing Mini billboards Specialty print products
Unlock dynamic potential Run sizes that break through into the news
Cost per thousand Active audience Multi platforms Creativity Consider and compare
We are small business specialists with a responsive audience We are affordable
<ul><li>Local message delivery </li></ul><ul><li>News and community </li></ul>We are local
Will it really put cash in your drawer ? Cheap is only a chance
You can swim like a pro You can drown in cheap choices, or
And invest in effective advertising Get a consultation
We craft strategies We are ad messengers We create campaigns We deliver results
Carol Doane @TheClassicCarol http://360convos.blogspot.com [email_address] Thank you
Sound Clips for PowerPoint Presentations   Music ‘Nitefunk’ via Brainy Betty http:// www.brainybetty.com/SoundClips/nitefu...
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Cheap is a chance. Don't drown in the advertising pool.

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Proven advertising often is a simple solution that begins with your local media company, the newspaper. Today, news and information corporations offer multiple platforms for message delivery including the traditional paper that still delivers the largest audience of all local media. In addition, clockwork delivery, stable rates, printed rate cards, customer loyalty programs, volume discounts, anchored positions are all reasons to assess the options of the paper.

The audience continues to respond to advertising.

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Cheap is a chance. Don't drown in the advertising pool.

  1. 1. By Carol Doane Don’t drown in the advertising pool Cheap is a chance
  2. 2. <ul><li>I need my message delivered </li></ul>NOW!
  3. 3. Every day like clockwork in fact, around the clock We deliver local messages
  4. 4. We package messages Online, in email, direct mail and in the newspaper
  5. 5. Then along comes something cheaper
  6. 6. Customers jump ship
  7. 7. And when it doesn’t work out
  8. 8. We rescue with effective advertising
  9. 9. Unlike direct mail Newspaper users PAY to receive the product
  10. 10. Cable customers Pay for the service and tolerate the advertising
  11. 11. Radio Customers pay NOT to listen to commercials
  12. 12. Newspaper customers Look forward to the ads
  13. 13. Unlike other media Newspaper companies hold their rates steady for a year or more
  14. 14. Other media companies Don’t publish their rates ? ? Guess ?
  15. 15. Did the guy next door Get a better rate than you?
  16. 16. Web analytics validated We are audited Circulation verified by independent auditors
  17. 17. Loyal customers We reward
  18. 18. <ul><li>Volume discounts </li></ul>Rewards include <ul><li>Pick up discounts </li></ul><ul><li>Color savings </li></ul>
  19. 19. to our customers and our company. After all, we all want to stay in business. Fair pricing
  20. 20. Sponsorships Section fronts Anchored positions in print and online We offer
  21. 21. Polybags Post-it Notes ® Flyer printing Mini billboards Specialty print products
  22. 22. Unlock dynamic potential Run sizes that break through into the news
  23. 23. Cost per thousand Active audience Multi platforms Creativity Consider and compare
  24. 24. We are small business specialists with a responsive audience We are affordable
  25. 25. <ul><li>Local message delivery </li></ul><ul><li>News and community </li></ul>We are local
  26. 26. Will it really put cash in your drawer ? Cheap is only a chance
  27. 27. You can swim like a pro You can drown in cheap choices, or
  28. 28. And invest in effective advertising Get a consultation
  29. 29. We craft strategies We are ad messengers We create campaigns We deliver results
  30. 30. Carol Doane @TheClassicCarol http://360convos.blogspot.com [email_address] Thank you
  31. 31. Sound Clips for PowerPoint Presentations Music ‘Nitefunk’ via Brainy Betty http:// www.brainybetty.com/SoundClips/nitefunk.mid

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